Starting a hardwood flooring business

Starting a hardwood flooring business

Are you looking to start a parquet installation business?  here is a complete guide to starting a hardwood flooring installation business with no money and no experience  .

Okay, we have provided you with a detailed example of a parquet installation business plan template, we also took it a step further by analyzing and writing a sample parquet installation marketing plan supported by ideas from Guerrilla marketing actionable for parquet installation companies. In this article, we will cover all the requirements to start a parquet panel installation business. So put on your entrepreneur hat and let’s move on.

Why start a hardwood flooring installation business?

If by any chance you have studied building engineering or any related course and want to have a business that you can run successfully, you should consider starting a parquet installation business. one of the businesses you can start on a small scale. and if you are good at what you do, you won’t have much time before you become a last name in your city and maybe in your country.

In the United States of America and most of Europe, you will notice that a good percentage of homes have wooden floors. This suggests that there is indeed a significant market for parquet floors. Installing hardwood floors, however, is a business that can be mastered in a matter of months.

It is important to note that no matter what type of business you decide to start, before starting a business you should make sure to do your due diligence with market research, economic and value analysis and well. sure feasibility studies. If you do this right before you start your flooring installation business, it won’t take long for you to get enough professional clients, break even, and start smiling in the bank.

If you really want to start your own parquet installation business, just read this article and you will be well informed and equipped. You can start your own parquet installation business from a small town in the United States, and if you’ll be consistent and creative, it won’t be long before your brand becomes a nationally recognized brand, especially if you choose to work for clients all over the world. The United States of America.

Creation of a parquet company. The Complete Guide

  • Industry overview

Floor installers The parquet industry is indeed one of the many major contributors to the growth of economies around the world.

Actors in the flooring installation industry are primarily concerned with the installation of resilient floors, carpets, linoleum and wood or other alternatives, and the preparation of surfaces for floors and floors. flooring; they install different materials as flooring for the residential, commercial, institutional and industrial construction markets.

The scope of work performed by flooring installation companies includes new work, additions, alterations, maintenance and repairs. It is important to note that contractors who install concrete floors and Hermann floors are not part of the flooring industry.

Recently, various conditions have occurred in industry institutions as the US economy recovers from the recession and home values ​​begin to recover. Additionally, with the recent resurgence of housing markets, flooring installers are benefiting from new housing investments.

Likewise, non-residential construction picked up during the review period, as higher consumer spending boosted corporate profits. the fields. Industry players should experience more favorable conditions. A steady growth in the number of residential buildings during this period, especially over the next two years, will help flooring contractors increase their profitability and increase their income.

The flooring installation industry is indeed a large industry and is very active in countries like the United States of America. America, Great Britain, Germany, France, Italy, Holland, Switzerland, Australia and Canada, etc. for the installation of hardwood floors), which employs approximately 201,158 people, and the industry receives a whopping $ 23. billion a year. The sector is expected to experience an annual growth of 5% in 2012 and 2021. It is important to note that no company in this sector would occupy the lion’s share of the market.

A recent report published by IBISWORLD shows that most of the revenue generated by the flooring industry comes from private projects. The report also states that the industry generates about half of its annual revenue from new construction projects, 40.0% from improvements to existing buildings, and 10.0% from renovations and maintenance of existing floors.

The report also states that in 2011, demand for all manufactured goods fell significantly as the US housing market collapsed and demand for construction fell. However, the demand for the installation of flooring began to grow in 2012 and is expected to continue to grow in 2021.

The flooring installation industry is highly regulated in the United States of America and anyone looking to start a hardwood flooring installation business must apply and be licensed before they can legally. operate in industry.

Finally, as a professional parquet laying professional, it is very important to be creative and use your ideas to meet ever changing needs. the company regarding the aesthetics and trends of the environment in which you work.

Launch of the installation of wooden decks Market study and feasibility studies

  • Demography and psychography

The demographic and psychographic makeup of flooring companies for all households and real estate and construction players therefore, the demographics of a flooring installation company covers it all.

The point is, when it comes to laying parquet, there is indeed a wide range of customers available. Basically, your target market can be limited not only by households in your area, but by all the real estate and construction players in the city you are in.

So, if you are planning to start your own flooring installation business, you should cover your target demographic, which should include families who want to buy a decent, well-renovated home, businesses interested in renovating their property, owners who are interested in renovating and selling their homes, owners who want to renovate and sell their homes. real estate, foreign investors interested in owning and redeveloping properties in the United States of America, the United States government (government contracts) and government property managers who wish to attract parquet companies to help them remodel properties under their supervision.

List of parquet niche ideas you can specialize in

It is safe to say that there is no niche in the hardwood flooring installation industry as the hardwood flooring installation industry is a subset of the industry of installing hardwood parquet, each parquet installation company is mainly engaged in installing parquet. for the residential, commercial, institutional and industrial building market.

So if you want to start your own parquet laying business, you need to clearly define your market so you know how to access it.

In addition to their basic operations of laying, scraping, finishing or finishing parquet and other hardwood floors, some hardwood flooring companies may choose to add one of the following elements to their commercial offer;

  • Carpet installation and removal, including sewing, binding and cutting
  • Laying and removal of asphalt tiles, linoleum and resilient floors
  • Laying parquet
  • Installation of resilient sheet metal tiles
  • Restoration of floors with epoxy resins
  • Sanding and finishing wood floors

Level of competition in the patio installer industry

The competition that exists in this area of ​​activity goes beyond that of the parquet companies in your region; You are expected to compete with other flooring installers who also install hardwood floors.

In fact, regardless of the level of competition in the industry, if you have done your due diligence and advertise your service or business correctly, you will always be successful in the industry. Just make sure your employees can do a neat and thorough flooring installation, you can provide great customer service, and you know how to reach and reach your target market.

But beyond that, there are several parquet installers and other parquet installers in the industry who also install parquet, scattered across the United States. Therefore, if you decide to open your own parquet laying business in the United States of America, surely you will face fierce competition among these companies. Also, there are bigger flooring companies that are setting trends in the industry and you need to be prepared to compete with them for customers.

List of well-known brands in the hardwood flooring industry

No matter what industry you decide to start your business in, there are always brands that perform better or are viewed better by customers and the general public than others. Some of these brands are the ones that have been around the industry for a long time, while others are best known for the way they run their business and the results they have achieved over the years.

Here are some of the leading hardwood flooring installation companies in the United States of America and around the world;

  • American Hardwood Floor Company
  • USA wood floor
  • PKs Floor USA
  • Harris Parquet America
  • YD USA Hardwood Floors Inc
  • Flahertys Flooring America
  • Foothill America Carpet Floor
  • Junckers hardwood
  • Texas Hardwood Flooring Inc.
  • Tri County Floor
  • Western America design floor
  • Forbo flooring systems
  • My Dads Flooring America
  • Champaign America Floor
  • Dillabaughs Flooring America
  • Roppe Corporation United States
  • Riteway Flooring America
  • Karndean Designflooring Dallas United States
  • USA Flooring Outlet Inc.
  • Kiefer USA specialty flooring

Economic analysis

If you plan to successfully start a business and maximize profitability, you need to make sure that you have properly analyzed the economics and costs and that you have tried to make the most of the best practices in the industry in which you decide to operate. start a business.

The parquet laying business is not a green business as you will come across several parquet laying companies and other parquet laying players in the industry who also do the parquet laying when you are driving in town, browse catalogs and browse the Internet.

So, if you are planning your economic and cost analysis, you should do a thorough market research and determine the cost required to lease the space where you need to open the hardwood floors. installation business, the necessary work tools and equipment, as well as the operating costs for a successful business.

Also, if you are considering starting a hardwood flooring installation business, your concern should not be limited to the cost of renting office space, protecting your license, and acquiring the tools and equipment. necessary work, etc., as well as branding and how to create a reliable base. base The truth is, if you are able to build a reliable customer base, you will probably be maximizing your business’ profits.

Start a hardwood flooring installation business from scratch or buy a franchise

If you want to start a hardwood flooring installation business, you will have to start from scratch as you can hardly buy a hardwood flooring installation business franchise. everyone if you have successfully purchased required technical skills.

Also, starting a parquet installation business from scratch is less stressful than other related businesses in the construction industry. In a flooring company, you have to try to find the right employees, build business relationships with key players, and then use all the marketing tools available to you, including the Internet, to promote your services.

Please note that most of the large, successful parquet laying companies started from scratch and were able to build a strong business brand. Success in business requires dedication, hard work and determination.

Threats and potential challenges you will face when starting a hardwood flooring business

If you decide to start your own hardwood flooring installation business today, one of the main challenges you are likely to face is having well-known hardwood flooring installation companies and ‘other parquet installers in industry who also do individual jobs. laying of parquet. The only way to avoid this problem is to create your own market.

Some other problems and threats that you are likely to face are the economic downturn and an unfavorable government. With these threats and challenges, there is nothing you can do other than make sure that everything is going to be okay with you.

Start of parquet installation Legal questions

  • The best legal entity to use in this type of business

Typically, you have the option of choosing a general partnership, limited liability company, or even sole proprietorship for a flooring installation business. Usually, the sole proprietorship should have been the ideal business structure for a small parquet installation company, especially if you are starting out with little start-up capital in a small area and doing stand-alone parquet installation services.

But if you intend to grow your business and have offices and client businesses in all the key cities of the United States of America and other countries around the world through franchising, then choose a sole proprietor. is not an option for you. A limited liability company, LLC, or even a general partnership will do this for you.

For example, setting up an LLC protects you from personal liability. If something is wrong with the business, only the money you invest in the limited liability company is at risk. This is not the case for sole proprietorships and partnerships. Limited liability companies are simpler and more flexible to operate, and you don’t need a board of directors, shareholders’ meetings and other management formalities.

Here are some of the factors to consider before choosing a legal entity for your flooring business; limitation of personal liability, ease of transfer, acceptance of new owners, investor expectations and of course taxes.

If you are in no rush to take a critical look at the different legal entities that could be used for your hardwood flooring business with the option of franchising and having offices and client businesses across the United States of America, you agree that a limited liability company; LLC is the most appropriate. You can start this type of business as a Limited Liability Company (LLC) and in the future turn it into a “C” corporation or an “S” corporation, especially if you are planning to go public.

Appropriate company names for a parquet installation company

When it comes to choosing a name for your business, you have to get creative because whatever name you choose for your business will give you a great idea of ​​what the business is. It is generally the norm for people to follow the trend of the industry in which they intend to operate by naming their business.

If you are thinking of starting your own hardwood flooring installation business, here are a few catchy names you can choose from;

  • Golden Flooring® hardwood flooring company
  • Allen Township® Hardwood Deck Installation, LLC
  • Brick Floor © Hardwood Decking Installation, Inc.
  • Installation of Kings Court® hardwood floors, Inc.
  • Nathan Levi and Sons ™ Flooring Company, Inc.
  • Flooring Installation Company Dalman Damien Co ™, Inc.
  • Vintage Wood © Hardwood Flooring Company
  • Heritage Linage® Hardwood Flooring Company, LLC
  • Pally Davidson © Hardwood Flooring Company
  • Barney Kennedy Sons © Hardwood Flooring Company

Insurance conditions

In the United States and most countries around the world, you cannot run a business without some of the basic insurance policies required for the industry you want to work in. Therefore, it is important to budget for insurance and possibly consult an insurance broker to help you choose the most appropriate insurance policies for your flooring business.

Here are some of the basic insurance policies that you should consider when buying if you are looking to start your own hardwood flooring installation business in the United States of America;

  • General insurance
  • Medical / health insurance
  • Liability insurance
  • Workers compensation
  • Property / building insurance
  • General disability insurance costs
  • Group insurance for business owners
  • Payment protection insurance

Protection of intellectual property / registered trademark

If you are planning to start your own parquet installation business, you generally will not need to apply for IP / trademark protection. This is because the nature of the business allows you to successfully run your business without any reason to challenge anyone in court for illegal use of your business intellectual property.

But if you just want to protect your company logo and other documents or software of your own, or even jingles and multimedia production concepts, you can apply for intellectual property protection. If you want to register your trademark, you must begin this process by filing an application with the USPTO.

Do i need professional certification to run a hardwood flooring installation business?

Besides the results you produce in terms of flooring, professional certification is one of the main reasons why most flooring companies stand out. If you want to make an impact on the flooring installer industry, you should strive to obtain all the necessary certifications in your area of ​​expertise.

We strongly recommend that you obtain professional certifications; this will go a long way to show your commitment to the business. The certification validates your competence and shows that you are highly qualified, committed to your career and up to date in this competitive market.

Here are some of the certifications you can look for if you want to run your own hardwood flooring installation business;

  • certified floor installers (CFI)
  • NWFA Certified Specialists
  • professional home builder certificates

Please note that you can successfully run a hardwood flooring installation business in the United States and most countries around the world without gaining professional certifications and business licenses if you have sufficient experience in the operation. flooring industry.

List of legal documents required to run a hardwood flooring installation company

The essence of having the necessary documentation before starting to work in the United States of America cannot be overstated. It is a fact that you cannot conduct business successfully in the United States without proper documentation. If you do, it won’t be long before the long arm of the law catches up with you.

Here are some of the basic legal documents you need if you want to legally run your own parquet business in the United States of America;

  • registration certificate
  • business license
  • Taxpayer ID / taxpayer identification number
  • Business plan
  • Contract document
  • Non-disclosure agreement
  • Employee Handbook
  • Employment contract (letters with proposals)
  • Operating Agreement for LLC
  • Insurance policy
  • Online terms of use
  • Online privacy policy document (mainly for an online payment portal)
  • Company charter
  • Memorandum of Understanding (MoU)
  • Construction license
  • Franchise or brand license (optional)

Financing your hardwood flooring installation business

Getting Started with Hardwood f The installation and assembly company is not capital intensive if you decide to start small. part of your start-up capital.

If you decide to start on a large scale, you will need to find a source of funding to fund the business as it is expensive to start a standard large scale parquet installation business with more than a dozen full time employees. with your salary.

The first thing to consider when it comes to business finance is writing a good business plan. If you have a good, viable business plan document, you may not have to work on your own before convincing your bank, investors, and friends to invest in your business.

Here are some of the options you can use when looking for start-up capital for your hardwood flooring installation business;

  • Raising money from personal savings and the sale of personal stocks and property
  • Raise funds from investors and business partners
  • Sale of shares to interested investors
  • Apply for a loan from your bank
  • Introducing your business idea and applying for business grants and seed funding from donor organizations and angel investors
  • Source of concessional loans from family and friends

Choosing the right location for your parquet business

In general, in business, the fact that the location you choose to start your business cannot be overstated is the key to business success; therefore, entrepreneurs are ready to rent or rent an object in a visible place; a place of high activity in real estate and construction, as well as households with the necessary purchasing power and lifestyle.

Above all, before choosing a site for your flooring business, make sure you do a thorough feasibility study and market research first. It cannot be excluded that you will come across a similar business that will simply close the store in the place where you want to open yours.

Here are some of the key factors to consider before choosing a location for your flooring installation business;

  • Location demography
  • The demand for hardwood flooring installation services and real estate and construction operations at this location
  • The purchasing power of the inhabitants of this place
  • space availability
  • Number of hardwood flooring installation companies and other players in the flooring installation industry that also install flooring in this location
  • Local laws and regulations in the community
  • Traffic, parking and security

Starting a hardwood decking business. Technical and labor information

On average, no special technology or equipment is needed to run a hardwood flooring installation business, but you will definitely need tools and equipment such as a 10m saw, a crosscut saw. base for narrow strips or boards, a crosscut saw for cutting, splitting miter saw Used for wider boards or diagonal configurations, jigsaw, circular saw, table saw, miter saw, taper saw, glue glue for router, edges, demo hammer for concrete, concrete grinders, hygrometers, knee pads, shock absorbers, ground leveling tools, scrapers. Manual types, mainly used for concrete substrates before installation, floor sealers, moisture meters, air compressors for pneumatic fixing.

Staples or nails, nailers on wheels, new adapters for faster and more accurate installation, nail guns used for finishing and floor proof nailers / staplers, floor connector, removable rods, belt clips, trowels, Glue removers, dust inspection, drum sanders, square sander, edge banders, scrapers, finish applicators Decorating tools and glue injection kits for running a hardwood flooring installation business. the choice depends on your financial situation, but the truth is that, to be on the safe side, it is advisable to start with a short term lease / lease while testing the business on the spot. If everything works as expected, you take a long-term lease or a full purchase of real estate, and if not,

When it comes to hiring employees for a standard flooring company that plans to have client companies in all major cities in the United States of America, you should plan to hire a CEO. knowledgeable (you can fill this role), administrator and human resources manager, project manager, hardwood floor installers, sales and marketing agent, accountant and customer service manager These are some of the key people you can work with. On average, you will need at least 5-10 key people to run a mid-sized but standard parquet installation company.

Service process associated with hardwood flooring installation company

On average, how parquet installation companies operate varies from company to company, but ideally, a parquet installation company should first create a reliable business profile before moving on to parquet. . installation contracts for main customers / companies; this will give them an advantage over the competition.

The service process associated with the flooring installation industry depends on the niches or services offered by the flooring installation company. On average, the process starts with the submission or submission of a parquet installation contract proposal, after contract award it is expected that the entire contract document will be signed and the advance payment will be made. if needed.

After payment is cleared, the next step is for the hardwood flooring installation company to deploy the workers and building equipment and materials needed to get the job done.

In addition, it is a practice for hardwood floors that installers must first have access to the risk and the nature of the work they are to perform before billing the organization that requested their services.

Starting a business marketing plan for parquet

  • Marketing ideas and strategies

Typically, running businesses require that you be proactive when it comes to marketing your products or services. If you decide to start a hardwood flooring installation business, you need to make every effort to use strategies that will help you attract customers, otherwise you will likely have difficulty with the business as there are brands. famous who give the direction. flooring market. The installer industry.

People and organizations will hire your services if they know you are going to do a great job and they will make a profit for their money.

In fact, your marketing strategy should focus on detail, reliability, speed, security, pricing, thoroughness and most importantly excellent customer service. You need to make sure that every time your customers hire your services, they receive great service. The truth is, if you can apply the above on the spot, you won’t have a hard time keeping your old customers and gaining new customers at the same time.

These days, businesses are realizing the power of the internet, so they will do their best to maximize the internet (video / YouTube) to promote their services. In other words, a greater percentage of your marketing efforts will go to internet users.

Here are some of the ideas and marketing strategies you can use in your hardwood flooring installation business;

  • Introduce your flooring installation business by sending cover letters along with your brochure to households, property managers, corporate organizations, small businesses, midsize businesses and other key city stakeholders where is your parquet installation company.
  • Internet advertising on blogs and forums, as well as on social networks. media such as Twitter, Facebook, LinkedIn to get your message across
  • Create a basic website for your business to have an online presence
  • Direct advertising of your services
  • Take roadshows from time to time in targeted business communities to promote your hardwood flooring installation business
  • Join local hardwood flooring installation business associations to learn about industry trends and advice
  • Join chambers of commerce to market your services
  • Advertise our business in community newspapers, local TV and radio stations
  • List your business in yellow page ads (local directories). )
  • Encourage the use of word of mouth marketing (referrals)

Strategies to increase awareness and branding of your hardwood deck

If you are planning to start a hardwood panel installation business, grow a business outside of the city you are going to operate in to become a national and international brand by opening offices in all key US cities and franchising, you have to be prepared to spend money on promotion and advertising. your brand.

No matter what industry you belong to, the truth is that the market is dynamic and requires continued awareness and brand promotion in order to continue to attract your target market. Your corporate identity has just as much to do when it comes to building a profitable, long-lasting business.

Here are the platforms you can use to build your brand awareness and brand identity for your flooring installation business;

  • Advertise in both print media (real estate newspapers and magazines). ) and electronic media platforms
  • sponsor relevant events in the community
  • use the Internet and social networks such as Instagram, Facebook, Twitter, YouTube, Google +, etc. to promote your parquet installation business
  • Install your billboards in strategic locations in your city or state
  • Go on tours from time to time to targeted residential areas to market your parquet installation business
  • Distribute flyers and flyers to targeted areas
  • Connect with households, corporate organizations, small businesses, mid-size businesses and other key stakeholders across the city where your hardwood flooring installation business is located. ocated inform them about your parquet laying company and the services you offer
  • List your parquet installation company in local directories
  • Promote your parquet installation business on your official website and use strategies that will help drive traffic to your site
  • Place your Flexi banners in strategic positions where your flooring business is located
  • Make sure all of your employees are wearing your branded shirts and that all of your cars, trucks and vans have your company logos on them.