Are you looking to open a cleaning business in Australia? here is a complete guide to starting a cleaning business with no money or experience.
Ok, so we’ve provided you with an example of a detailed business plan for a cleaning company. We also took it a step further by analyzing and writing a marketing plan for a sample harvesting business, supported by actionable guerrilla marketing ideas for cleaning up the business. In this article, we will cover all the requirements for starting a cleaning business. So put on your entrepreneur hat and let’s move on.
Why start a cleaning business in Australia?
There are many business opportunities in Australia and any entrepreneur wishing to start a business in Australia will successfully start a cleaning business; because the commercial cleaning industry is booming in Australia.
This type of business can be started by anyone, as long as you have an eye for detail and purity. If you have experience in this area, it will be easier for you to operate the cleaning service efficiently.
It is important to note that whatever type of business you decide to start, you need to make sure you do your due diligence as it involves market research, economic and cost analysis and, of course, feasibility studies. If you do everything right before you start your cleaning business, it won’t take long to get enough customers before you get to balance and start smiling in the bank.
If you really want to start your own cleaning, just read this article and you will be well informed and equipped. You can start your cleaning business in a small town in Australia and if you are consistent and creative your brand will soon become a national brand, especially if you are a franchisee.
Starting a Cleaning Business in Australia The Complete Guide
- Industry overview
The commercial cleaning services industry provides a wide range of commercial and home cleaning services. These services include specialized commercial and industrial cleaning services and general cleaning of floors, windows and blinds in offices, factories, homes and other buildings. Please note that the services offered in the commercial cleaning industry do not include carpet cleaning, shampooing, steam cleaning or sanding of the exterior of the building. = ‘margin: 8px 0; clarify both; ‘>
A recent report published by IBISWORLD shows that the commercial cleaning services industry has performed well. over the past five years. Industry revenues are expected to be US $ 9.0 billion this year, up 2.6 percent year-over-year.
The report also shows that revenues are expected to grow 2.8% year over year in the five years to 2021. -18. The demand for cleaning services has remained stable during this period, mainly due to outsourcing trends and the growing number of companies across the economy.
Customers are increasingly using third-party cleaning organizations to focus on core businesses and seek profitability. The increased demand for cleaning services from high-income, dual-income households, especially aging residents, has also improved the efficiency of the industry.
The commercial cleaning services industry has enjoyed a steady increase in demand over the past five years. However, cleaning companies have faced increasing price pressures due to increased competition. Cleaning companies are benefiting from a growing number of new businesses operating across the economy, positive business confidence, and the attractiveness of government and private sector cleaning services.
Household needs for weekly or monthly cleaning or spring cleaning also contribute to industrial growth as well as the number of working hours of households.
The commercial cleaning services industry is a thriving sector of the Australian economy and generates over $ 9 billion annually from more than 27,375 registered commercial cleaning services located across Australia.
The industry employs more than 106,656 people. Experts predict that the industry will grow by 2.8% per year between 2012 and 2021. Spotless Group boasts of having the lion’s share of the market in the industry.
The commercial cleaning services industry has minimal barriers to entry, with low start-up capital and no special licensing requirements. On the other hand, the high level of competition and market saturation in a declining industry can be a daunting task for aspiring entrepreneurs looking to start their own cleaning business in Australia. Most of the players in this business are small and medium-sized enterprises serving the local community.
As with any business, demand for cleaning services tended to decline during recessions due to declining business spending and declining demand from business customers. As the economy grows and incomes rise, there will be a corresponding increase in the demand for cleaning services.
Some of the factors that motivate entrepreneurs to start their own cleaning business may be that the business is profitable. and it is a business that can be started with minimal capital and labor. Apart from this, the Australian cleaning service company continues to enjoy good patronage, especially if it is well located and knows how to penetrate the target market.
Opening of a cleaning company in Australia. Market studies and feasibility studies
- Demography and psychography
The demographic and psychographic makeup of those who hire the services of cleaning companies, which covers all households, businesses and corporate organizations that are able to afford their services, so that the demographics of the commercial cleaning company encompass everything .
Your target market may not be limited to just offices and businesses in your area, but all households, businesses, and businesses in the city you are in.
List of niche ideas within the cleaning business that you can specialize in
The cleaning industry has two main market groups: consumers and salespeople. The consumer arena primarily includes office and residential cleaning services, as well as carpet cleaners, window cleaners, and a range of other cleaning services that are less frequently needed.
The commercial arena is dominated by cleaning services. which tend to provide a broader range of services than a housekeeping service, with other cleaning companies such as carpet and window cleaners targeting businesses rather than individual consumers.
Here are some of the niches you can specialize in as a cleaning company operating in Australia;
- Cleaning the bathroom and toilets
- Cleaning of interior and exterior construction (excluding sandblasting and steam cleaning)
- cleaning chimneys and air ducts
- gutter cleaning
- cleaning the premises
- cleaning of houses and residential buildings
- Cleaning of office and commercial buildings
- Cleaning of roads and streets
- Cleaning of transport equipment
- Window cleaning
The level of competition in the cleaning industry
Competition can come from the cleaning services of large companies that offer cleaning as part of a comprehensive program of many other services such as parking, snow removal and pest control. Interior cleaning services operated by building management companies can also be competitive.
The truth is, regardless of the level of competition in the industry, if you have done your due diligence and promote your brand and your services or your business in the right way, you will always make a difference. progress in industry. Just make sure your staff can do a full cleaning service, you can provide superior customer service, and you know how to reach and reach your target market.
But other than that, there are several commercial cleaning companies. are scattered across Australia so if you decide to start your own commercial cleaning business in Australia you will surely face some stiff competition.
List of famous brands in the industry
In all sectors, there are always brands that perform better or are better perceived by buyers and the general public than others. Some of these brands are the ones that have been around the industry for a long time, while others are best known for the way they run their business and the results they have achieved over the years.
These are some of the leading commercial cleaning companies in Australia and around the world;
- Spotless Group
- AMC commercial cleaning
- IP Australia household cleaning company
- interested in the Cleaning Group®
- January – Pro Franchising International Inc.
- Vanguard cleaning systems
- Health-based cleaning system
- Pride of commercial cleaning office
- Cleaning office
If you plan to successfully start a business and maximize your profits, you need to make sure that you are doing your economic analysis correctly and trying to make the most of the best practices in your industry. choose to start a business.
Commercial cleaning is not a green business in Australia; you will come across several commercial cleaning companies as you roam the city, search directories and browse the Internet.
So if you are planning your economic analysis, you need to do a thorough market research of the amount required to rent the premises in which you are supposed to open your cleaning business and the amount required to purchase a vacuum cleaner with accessories, cloth rags. white, paper napkins. toilet brushes, toilet cleaners, brooms, dust brushes, dry mop, wet mop bucket, latex gloves, wet floor signs, extension cord, window cleaner, disinfectant cleaner, bathroom cleaner, furniture polish, gentle cleaning the sink products, SOS pads, the feather cloth, the top cloth, the carrying case with handle, cleaning chemicals, detergents and soaps, and the cost of running a successful business.
If you are considering starting a commercial cleaning business in Australia, your fears should not be limited. This comes with the cost of purchasing a vacuum cleaner and other cleaning products, along with the branding and how to build a strong customer base. The truth is, if you are able to build a solid customer base, you will likely be maximizing your business’ profits.
Start a cleaning service business from scratch or buy a franchise
When it comes to starting this type of business, you have to pay to buy a successful cleaning business franchise rather than starting from scratch. While it is relatively expensive to buy a franchise from a reputable corporate cleaning company, it will definitely pay off in the long run.
But if you want to build your own brand after proving your value in commercial cleaning services, you can simply start your own cleaning business from scratch. Starting from scratch gives you the opportunity to conduct extensive market research and feasibility study before choosing a location to start your business.
Please note that most of the successful commercial cleaning companies in Australia started from scratch and were able to build a strong business brand. Success in business takes dedication, hard work and determination, and of course, you can start your own cleaning business to be successful from scratch.
Threats and potential challenges you will face when starting a cleaning services industry
If you decide to start your own cleaning business in Australia, one of the main issues you are likely to face is the presence of well-known commercial cleaning companies. The only way to avoid this problem is to create your own market.
Some other problems and threats you are likely to face are the economic downturn; If the economy is in bad shape, businesses that offer cleaning and related services typically have a hard time retaining old customers or even welcoming new customers.
Adverse government policies can also hamper the growth of your commercial cleaning business. There is nothing you can do about these threats and challenges except to make sure that all is well with you.
Starting a cleaning business in Australia Legal issues
- The best legal entity to use for this type of business
When you plan to start a cleaning business, the legal entity you choose will go a long way in determining the scale of the business. can grow.
You have the option of choosing a limited liability company, a limited liability company, or even a sole proprietorship for your commercial cleaning business. Usually, the sole proprietorship should have been the ideal business structure for a small cleaning business, especially if you are starting out with little capital in a small area and only one retail outlet.
But if your intention is to grow your business and have offices and client businesses in all of Australia’s key cities, then choosing a sole proprietorship is not an option for you – a limited liability company or even a private company. partnership will reduce it for you.
LLC training protects you from personal liability. If something is wrong with the business, only the money you invest in the limited liability company is at risk. This is not the case for sole proprietorships and partnerships. Limited liability companies are simpler and more flexible to manage, and you don’t need a board of directors, shareholder meetings or other management formalities.
Here are some of the factors to consider before choosing a legal entity for your commercial cleaning service; limitation of personal liability, ease of transfer, acceptance of new owners and investor expectations, and of course taxes.
If you are in no rush to take a critical look at the different legal entities that could be used for your cleaning business, with the ability to sell a franchise and have offices and client businesses across Australia, you will agree with which limited liability company LLC is the most suitable. You can start this type of business as a limited liability company (LLC) and in the future turn it into a “C” or “S” corporation, especially if you are planning to go public.
Switching to C Corporation or S Corporation will give you the opportunity to grow your cleaning business to compete with the major players in the industry; You will be able to receive capital from venture capital firms, you will have a separate tax structure, and you can easily transfer the ownership of the business.
Attractive business name ideas suitable for cleaning service companies
The rule of thumb is that when it comes to choosing a name for your business, you have to be creative, because whatever name you choose for your business will go a long way in creating a perception of what it stands for. ‘business.
If you are thinking of starting your own cleaning business, here are some catchy names that you can choose from;
- Sydney Harbor® Commercial Cleaning Services, LLC
- Angelic White® Cleaning Services, LLC
- Melbourne Row © Commercial Cleaning Services, Inc.
- Queensland® Commercial Cleaning Company, Inc.
- Christian Tomball ™ Corporate Cleaning Services, Inc.
- Rowland Justin ™ Office Cleaning Services, Inc.
- Joseph Leonard Sons Corporate Cleaning Services, Inc.
- Brisbane Connect®, Commercial Cleaning Company, LLC
- Danielle Jake © Commercial Cleaning Services, Inc.
- Green Life © Commercial cleaning. Services, Inc.
In Australia and most countries around the world, you can’t do business without basic insurance, the insurance policies required by the industry you want to work in. Therefore, it is important to budget for insurance and perhaps consult an insurance broker to help you choose the most appropriate and suitable insurance policies for your commercial cleaning business. what you should consider buying if you are looking to start your own commercial cleaning business in Australia;
- General insurance
- Health / medical insurance
- Liability insurance
- Workers compensation
- General disability insurance
- Group insurance for business owners
- Payment protection insurance
Protection of intellectual property / trademark
If you are considering starting your own commercial cleaning services business in Australia, you generally will not need to seek intellectual property protection as the nature of the business allows you to successfully launch it without anyone being able to be. indicted in court for illegal use of intellectual property. ownership of your business.
Do i need professional certification to run a cleaning business in Australia?
In addition to the results you get from providing professional cleaning services, professional certification is one of the main reasons some commercial cleaning service providers stand out. If you want to make an impact in the commercial cleaning services industry, you should strive to obtain all the necessary certifications in your area of specialization.
The certification confirms your competence and shows that you are highly qualified and dedicated to your job. career and modernity in a competitive market. Here are some of the certifications you can aspire to if you want to start your own commercial cleaning business.
- Institute of Inspection, Cleaning and Restoration IICRC
- IJVSC Certification of International Cleaning Services
- HCT Home Cleaning Technician Certification
- CBO Cleaning Business Owner Certificate
Please note that you can successfully run a commercial cleaning business in Australia and most countries around the world without obtaining professional certifications if you have sufficient experience in commercial cleaning services.
List of legal documents required to run a commercial cleaning service business
The essence of having the required documentation before starting a business in Australia or a developed country cannot be overstated; it is the fact that you cannot conduct business successfully in Australia without proper paperwork.
Here are some basic legal documents that you would expect to be in place if you want to legally perform your own commercial cleanup. service company in Australia;
- Registration certificate
- Business license
- Tax identification number / Tax identification number
- Chemist certificate
- Medical examination certificate
- Business plan
- Employee Handbook
- Employment contract (letters with proposals)
- Operating Agreement for LLC
- Insurance policy
- Online Terms of Service (if you are also online)
- Company charter
- Memorandum of Understanding (MoU)
- Construction license
- Franchise or brand license (optional)
Financing Your Commercial Cleaning Services Business
Starting a cleaning business can be profitable, especially if you choose to start on a small scale, operating a home or office business.
Provide standard office space in a business district and purchase a vacuum cleaner with accessories, white cloth rags, paper towels, toilet brush, toilet cleaner, brooms, dust brush, dry mop, wet mop buckets, latex gloves, wet floor signs, extension cord, window cleaner, disinfectant cleaner, bathroom cleaner, furniture polish, mild sink cleaners, SOS coverings, feather cloth, sturdy cloth, handle with handle for storing accessories, cleaning chemicals, detergents and soaps, etc. are part of what will consume most of your startup capital.
If you decide to start a large scale business, you will need to find a source of funding to fund the business as it is expensive to start a standard large scale commercial cleaning service business.
When it comes to business financing, the first thing to consider is writing a good business plan. If you have a good, achievable business plan document, you may not have to work on your own before convincing your bank, investors, and friends to invest in your business.
Here are some of the options that you can use when looking for start-up capital for your commercial cleaning business;
- Collect money from personal savings and sell personal stocks and property
- Raise funds from investors and business partners
- Sale of shares to interested investors
- Apply for a loan from your bank
- Transfer your business idea and apply for business grants and seed funding from donor organizations and angel investors
- Source of concessional loans from family and friends
Choosing a suitable location for a commercial cleaning business
When it comes to choosing a location for your commercial cleaning business, you can choose the location of the business anywhere you want, especially if you offer basic home and office cleaning services. , services that do not require your customers to come to you, except for meetings.
But sometimes the location you choose to start your commercial cleaning business is the key to business success; therefore, entrepreneurs are ready to rent or rent an object in a visible place; a place where the demographics are made up of companies and people with the necessary purchasing power.
If you make the mistake of renting or renting a property in a discreet or hidden location because it is cheap, then you should be prepared to spend more to promote your business.
It’s important to note that a well-located business center doesn’t come cheap, so you should be able to set aside enough leasing / rental funds within your budget. If you are new to the dynamics of site selection for your business, feel free to speak with a business consultant or real estate agent.
Most importantly, before choosing a location for your commercial cleaning business, be sure to do a thorough feasibility study and market research first. It cannot be excluded that you will come across a similar business that will simply close the store in the place where you want to open yours.
Here are some of the key factors you should consider before choosing a location for your commercial cleaning services business;
- Location demographics
- Demand for on-site cleaning services
- The purchasing power of companies on the site
- location availability
- Number of commercial cleaning companies and other commercial cleaning companies on site
- local laws and regulations in the community
- traffic, parking and security
opening a cleaning company in Australia Technical information and human resources
On average, no special technology or equipment is required to run an average commercial cleaning business except for vacuum cleaners with attachments, white cloth rags, paper towels, toilet brushes, washing powder. dishes, brooms, dust brush, dry mop, bucket with wet mop, latex gloves, wet floor panels, cord extensions, window cleaner, disinfectant cleaner, bathroom cleaner, furniture polish, cleaner soft sink, SOS pillows, feather cloth, sturdy cloth, handle for storage of accessories, cleaning chemicals, detergents and soaps, computers and vending machines, sound system (for listening to music), vending machines (POS),CCTV cameras and flat screen televisions.
You will definitely need computers, internet, telephone, fax machine, and office furniture (chairs, tables and shelves), all of which can be used as living rooms.
But if you decide to start a standard high tech commercial cleaning business in Australia, you need 3 self-service high pressure stick compartments; and 5 vacuum stations complete with machines for dispensing carpet perfumes and shampoos, insulating washers with pump pressure of approximately 1000 psi and nozzle pressure of 500 to 750 psi, centrifugal water pump, A stainless steel water storage tank, high pressure water hose, high low pressure water spray gun and electrical ground for washing gun, washing system and cleaning chemicals.
When it comes to renting or directly buying office and warehouse space, the choice depends on your financial situation. At the same time, to be on the safe side, it is advisable to start with a short term rental / lease while you test the business on site. If everything works as expected then you are taking a long term lease or a full purchase of real estate, but if not go look for another ideal location / object for such a business.
When it comes to hiring employees for standard commercial cleaning services with plans to attract corporate clients to all major cities in Australia, you should plan to hire a knowledgeable CEO (you can take this role ), an administrator and a director of human resources, supervisors, a sales specialist. and marketing, accountant and clerk. On average, you will need at least 10-20 key employees to run a small but standard commercial cleaning service company.
Commercial service process included in commercial cleaning service activities
The work process associated with commercial cleaning companies depends largely on their field of activity and organizational structure. Typically, when a commercial cleaning company contracts with an organization to clean their office, they first perform a cost analysis to determine the manpower and resources required to do the job.
Once they complete their cost analysis, they will deploy the manpower and machinery needed to do the job, and then receive payment at the end of the contract.
It is important to clarify that a commercial cleaning company can choose to improvise or adopt any process and business structure that ensures efficiency and flexibility; The above business process cleanup business services are not being released.
Opening of a cleaning company in Australia. Marketing plan
- Marketing ideas and strategies
In general, running a business requires being proactive when it comes to marketing your products or services. If you decide to start a commercial cleaning business, you need to make every effort to use strategies that will help you attract customers, otherwise you will be more likely to struggle with the business as there are some well-known brands that determine market orientation for industry. …
Here are some ideas and marketing strategies that you can use in your commercial cleaning business;
- Introduce your commercial cleaning business by sending cover letters with your brochure to corporate organizations, businesses, households, schools, hospitals, hotels and other key stakeholders throughout the city where your business is located commercial cleaning.
- Advertise on the Internet on blogs and forums, as well as on social networks like Twitter, Facebook, LinkedIn to get your message across
- Create a basic website for your business to give your business an online presence
- Direct marketing of your services
- From time to time participate in roadshows to targeted business communities to promote your commercial cleaning business
- Join local associations of commercial cleaning companies to learn about industry trends and advice
- Join local chambers of commerce to promote your services
- Advertise our business in community newspapers, local TV and radio stations
- List your business on yellow ad pages (local directories)
- Encourage the use of word of mouth marketing (referrals)
Factors to Help You Get the Right Product Price
One of the key factors in helping you offer your commercial cleaning services At the lowest prices, it is worth buying your cleaning products direct from wholesalers in sizable quantities.
Another strategy to help you provide your cleaning service at a reasonable cost is to make sure you keep your operating costs to a minimum. minimize and focus your efforts on marketing and promoting your brand. Besides helping you save money, this strategy will also help you get the right price for your products.
You can also try to work with independent contractors and marketers as much as possible; this will help you save on the salaries of your sales and marketing managers.
Strategies to increase your brand awareness and create a corporate identity
If you are in business and have no intention of increasing your brand awareness and spreading your corporate identity, you need to be prepared to embrace what the company means to your business. One of the secrets of big business is that they are willing to spend a fortune to increase brand awareness.
If you intend to start a commercial cleaning business then develop a business outside of town where you intend to become a national and international brand by opening offices in all key Australian cities and franchising, you must be prepared to spend the money to promote and promote your brand.
Here are the platforms you can use to build your brand awareness and brand identity for your commercial cleaning business;
- Place advertisements in both print media (in newspapers and magazines) and electronic media platforms
- sponsor relevant social events / programs
- use on the Internet and social networks such as; Instagram, Facebook, Twitter, YouTube, Google + and more. To promote your commercial cleaning services business
- Install your billboards in strategic locations in your city or state
- Take roadshows from time to time to visit targeted business districts to educate your commercial cleaning service business
- Distribute leaflets and flyers in targeted areas
- List your commercial cleaning company in local directories / yellow pages
- Promote your commercial cleaning business on your official website and implement strategies that will help drive traffic to your site.
- Place your Flexi banners in strategic positions where commercial cleaning takes place. The service company is localized.
- Make sure all your employees are wearing your branded shirts and that all of your carts, vehicles, trucks and vans are properly branded with your company logo
Establishment suppliers / Distribution network
To successfully run a commercial cleaning business, you need to establish good business relationships with detergent wholesalers in the city where your commercial cleaning business is located, as you need a stable supply of detergents to keep you going. business.
You should also create business networks with business leaders and company staff. They are in the best position to enter into corporate cleaning contracts with you.