Unit 6 -: Undoubtedly, finding buyers for your export products will be one of your biggest challenges as an exporter, especially when you are just starting out or entering a new market. Selling in the international market has never been easy – different languages, geographical distance, cultural differences and lack of market knowledge create real problems for any exporter.
However, you need to know how and where to find buyers for your export products, since having willing buyers is the only way to be successful in the export business. Finding buyers in the overseas market is now much easier than it was decades ago.
There are now many positive benefits in the form of favorable government policies, favorable international climate, lower tariff or non-tariff barriers. , and above all, the availability and inexpensive access to the Internet. So as long as you plan well and play your cards right, you shouldn’t have much trouble finding buyers for your export products. This article provides six tips for finding buyers for your export products.
How to find foreign buyers online for your export product
1. Contact foreign government agencies: . In many countries, there are state-sponsored or controlled companies or agencies that usually import various goods needed by local consumers – in large quantities. They are sometimes called trading companies.
In order to connect with these foreign agencies, you need to do your research to determine which countries your exports will benefit from. Then contact the embassies of these countries in your country. Even better, you can contact companies or agencies directly in their own country.
However, you should keep in mind that most agencies are selective about what they import and they may not necessarily import your own type. product, even if you are firmly convinced that there is a good market for it in this country.
2. Contact purchasing agents: some foreign agencies are active and already have purchasing agents in the countries. who have abundant reserves of foodstuffs that their country needs. If you have foreign agencies in your country who would like to purchase your type of export product, please contact them.
Again, your local embassy is a great place to research these specific buying agents, but the internet is another powerful tool. Visit the official website of the country’s import-export agency or simply search for local representatives. Be sure to contact or communicate with an official or officially accredited representative of the agency.
3. Contact foreign wholesalers: . There are wholesalers in almost every country. Thus, you can sell your export products to private wholesalers rather than government agencies. Dealing with private companies rather than government agencies is usually much faster, and letting them handle the complexities of imports is also a big plus.
While you may have to settle for lower margins when selling to wholesale buyers, the time you save trying to sell your exports directly to market can be worth it. However, be aware that there are many scam syndicates representing wholesalers. Therefore, be careful when dealing with foreign wholesalers and do not do business with anyone before verifying their authenticity.
4. Contact the curators- . Just as foreign public agencies have their own local agents in your country, so do foreign private wholesalers. These agents are intermediaries who find great export opportunities on behalf of the foreign wholesaler. They are easier to manage and you can easily communicate with overseas distributors through them.
5. Hire your sales rep-: you get tired if you try to do all the work yourself. Just as foreign wholesalers have agents to research imports on their behalf, you can hire a sales representative to help you find individuals and companies who want to buy your export products.
Although you must pay the sales representative a fixed salary or percentage commissions, you will be able to focus your time and energy on manufacturing your product, researching other markets and other important aspects of your export business. .
6. Attract buyers – . Although you will most likely have to actively seek out buyers, it is possible to attract buyers because they are also looking for you, just as you are looking for them. And there are many strategies you can adopt to attract buyers to your export business. These include advertising in foreign magazines and newspapers published in your target countries, as well as sponsoring exhibitions in those countries.
Also, don’t forget about online marketing: create a small website that provides information about your business and your export products. Implement Internet marketing strategies such as pay-per-click advertising, search engine optimization, etc.
