Do you want to open a nursing school? here is a complete guide to starting a nursing school business with no money and no experience .
Ok, so we have provided you with a detailed example of a nursing school business plan template. We also took this a step further by analyzing and writing a sample nursing school marketing plan, supported by practical guerrilla marketing ideas for nursing schools. In this article, we are going to go over all the requirements for getting started with a nursing school. So put on your entrepreneur hat and let’s move on.
Why create a nursing school?
Nursing is one of the most sought-after professions in the United States and of course plays a vital role in the healthcare industry in most countries around the world. A nurse is a member of the healthcare industry and it is her responsibility to perform the medical duties assigned by the physicians with whom she works.
These tasks may include taking medications, giving injections, bathing the newborn, feeding and dressing, helping physicians withhold patients when needed, assisting physicians with obtaining and organize everything they need to treat a patient or perform surgery, etc.
Like most businesses, the community college industry, of which the nursing school is a part, is open to so many people interested in the industry if they have what it takes to start a nursing school or an accredited community college with a nursing department.
If you are interested in this area of business then with the right planning you can easily start your own nursing school and be sure that you have enough students. come and register, especially if the school is near an educational center or any place where health services are developed.
Finally, if you have done the necessary feasibility and market research studies, you may want to open a nursing school in your community. If you are planning to start your own nursing school, but don’t know how to do it, you should consider how to go through this article; this will give you the advice and direction you need.
Complete Nursing School Getting Started Guide
- Industry overview
Nursing schools are part of the community trades college and community colleges are educational institutions that offer college transfer courses and programs; professional professional and semi-professional programs; and general training programs. Community colleges award associate degrees, certificates or diplomas below the undergraduate level. Public, private, not-for-profit, and for-profit community colleges are all part of the community college industry.
If you are an active follower of the community college industry in the United States, you will agree that the industry has seen fluctuations over the past five years due to the recession and the stagnant growth in federal funding for these schools. .
High unemployment has forced people to continue their education while employers increase their training needs to stay competitive. Going forward, lower unemployment rates, coupled with increased attendance at four-year colleges, will boost enrollment in nursing schools.
The community college industry, of which the School of Nursing is a part, is indeed a large industry that is quite active in countries such as United States of America, United Kingdom, Germany, France, Italy, the Netherlands, Switzerland, Australia and others. Canada, etc.
According to statistics, in the United States of America alone, there are approximately 1,839 registered and accredited (accredited) community colleges (including nursing schools) in the United States, which employ approximately 669,450 people. people and industry receive a whopping $ 66 billion a year. In 2011 and 2016, the industry grew by -0.4%. It is important to note that no company in this sector would occupy the lion’s share of the market.
A recent report released by IBISWorld shows that the community college industry operates in a counter-cyclical fashion. The report shows that the industry’s revenues increased significantly due to weak economic growth at the start of the five years until 2016, but suffered thereafter. Sluggish economic activity has boosted industry growth as the unemployed seek training to improve their employment prospects.
As the unemployment rate in the country has declined in recent years, the industry’s income has also declined. The report goes on to say that the restructuring of the US economy has accelerated in recent years, with service occupations more in demand than ever, and growth in the manufacturing sector continues to disappoint. As a result, people displaced by major economic changes are still reorganizing their skills.
While obtaining government accreditation for a standard nursing school in the United States can be somewhat difficult, it will be safe to say that the industry is saturated. In fact, in most countries of the world and even in the United States of America, many colleges and schools have developed nursing education programs. Recently in America almost all states have educational institutions for nurses.
Some of the factors that motivate entrepreneurs to start their own nursing school, despite business revival, is that business is booming. and they are profitable, they can easily get funding and support from government and charities, and businesses can be started in any part of the world.
In addition, the creation of a nursing school requires professionalism, a good understanding of the nursing profession and of the general industry of trade and technical schools. Also, you will need to obtain the required certifications and licenses (accreditations) and meet the standard for such a business before you are allowed to open a standard nursing school in the United States.
A good thing about a nursing school is that there is a market available for their services, as there are a lot of people who want to work as registered nurses but haven’t been able to get the nursing school. ‘admission and they want to gain all the necessary experience while trying to pass the required exams. before being admitted to nursing schools and even medical schools.
Start Studying Nursing Market and Explore Economic Opportunities
- Demography and psychography
The demographic and psychographic makeup of those requiring the services of nursing schools are people who want to work as registered nurses, male and female, and are not restricted to any age group as long as they have the required qualifications.
So, if you are looking to determine the demographics of your nursing school, you should look to certified practical nurses, a high school student in your area, and anyone else who is qualified for nursing education.
List of Niche Nursing Ideas You May Specialize in
There is no niche because it applies to nursing schools. Each player in the industry is engaged in the education and training of students whose goal is to become a registered nurse and work in the health sector (hospitals and nursing homes, etc.).
On the other hand, some nursing schools may choose to focus on pediatric nursing education, psychiatric nursing education, some general nursing, while others may successfully combine all areas of the profession. nurse. It is important to clarify that nursing school is a niche in the community college sector.
The level of competition in nursing school business
No Regardless of the industry, you decide to pitch your tent, but you will always be competing with other people in the same industry, and nursing school is no exception. The level of competition in a nursing school business depends a lot on the location of the school and the size and organization of your nursing school.
The truth is, no matter how competitive the industry is, if you’ve done your due diligence, labeled, and promoted your services correctly, you will always be successful in the industry. Just make sure you have what it takes to properly educate nurses who excel in their profession and who know how to reach your target market.
List of famous brands of the School of Nursing Industry
In every industry, there are always brands that perform better or are viewed better by customers and the general public than others. Some of these brands are the ones that have been in the industry for a long time, while others are best known for the way they conduct their business. companies and the results they have achieved over the years
These are some of the leading nursing schools and universities offering nursing courses in the United States of America and around the world;
- Washington State University
- University of California
- University of Pennsylvania
- Johns Hopkins University
- University of Michigan
- University of North Carolina
- Oregon University of Health and Sciences
- University of Illinois
- University of Maryland
- University of Pittsburgh
- Southwest College Certified College
- School of Certified Assistants MiraCosta College
- San Diego School of Continuing Education, Certified Medical Assistant, School
- Acron School of Practical Care
- Arapahoe Community College
- Fort M Institute of Technology
- Dona Ana State University of New Mexico
- South Texas College
- Florida State College
- American Red Cross
When it comes to starting a business like a nursing school, you just need to do a feasibility study and market research right before you start a business. It should be noted that opening a standard nursing school is not for beginners, but for professionals who have successfully gathered the necessary experience and knowledge in nursing and public health to form aspiring nurses and certified caregivers.
Getting Started This type of business certainly involves obtaining the required professional degrees and certifications, government approval / accreditation, and a good working relationship with industry stakeholders. If you are already a major player in vocational schools as well as the academic industry before deciding to start your own nursing school, this may not be a problem.
Depending on the scale at which you want to start. Based on this, you might need several thousand dollars to get rid of it, and at the same time you might need a lot less than if you decided to start a small-scale school.
You are expected to engage the services of experts to help you with a complete economic and cost analysis as well as the profitability of a business wherever you wish to start a business. If you do your economic and cost analysis right before you start a business, you might not have to stay long before you break even.
Start a nursing school from scratch and buy a franchise
There is no hard and fast rule as to how you are going to start a business; in essence, you need to be guided by your overall business vision and mission statement.
When it comes to starting this type of business, you have to pay to buy a franchise at a successful and well-known nursing and medical school, rather than starting from scratch. While it is relatively expensive to buy a franchise from a reputable and accredited nursing school, it will certainly pay off in the long run.
But if you really want to build your own brand after you’ve proven yourself.
The truth is, it will pay you in the long run to start your nursing school from scratch. Starting from scratch gives you the opportunity to conduct in-depth market research and feasibility studies before choosing a location to start your business.
Note that most of the major nursing schools and community colleges that offer nursing courses as a course started from scratch and were able to build a strong business brand. Success in business requires dedication, hard work and determination, and of course you can start your own nursing school to become a successful brand with clients (students) from all over the United States of America. and around the world. World.
Threats and potential challenges you will face when opening a nursing school
If you decide to start your own nursing school today, one of the main issues you are likely to face is the presence of well-established nursing schools as well as well-established universities offering the same curriculum. nursing. The only way to avoid this problem is to create your own market.
Some of the other threats you are likely to face when a nursing school operates in the United States are adverse government policies, the emergence of a competitor in your area of operations, and a global economic downturn that could affect your business. There isn’t much you can do about these threats except to be optimistic that everything will work for you.
Start a legal case at a nursing school
- The best legal entity to use in this type of business
Typically, you have the option of choosing a full partnership or a limited liability company, commonly known as an LLC for a business like a nursing school. In fact, if you are planning to develop a nursing school to become a charter community college that registers as a business as well as individual students from all over the United States of America and others countries of the world, besides offering other relevant courses, choosing a full partnership is not an option for you. A limited liability company, LLC will replace it for you.
LLC training protects you from personal liability. If something goes wrong with the business, only the money you invest in the limited liability company is at risk. This is not the case with general partnerships. Limited liability companies are simpler and more flexible to manage, and you don’t need a board of directors, shareholder meetings, or other management formalities.
Here are some of the factors to consider before choosing a legal entity for your nursing school; limitation of personal liability, ease of transfer, acceptance of new owners, investor expectations and of course taxes. If you take the time to do some critical research on the different legal entities that will be used in your nursing school, you will agree with this limited liability company; LLC is the most appropriate. You can start this type of business as a limited liability company (LLC) and in the future turn it into a “C” or “S” corporation, especially if you are planning to go public.
Switching to C Corporation or S Corporation will give you the opportunity to develop your nursing school to compete with the major players in the industry; you will be able to generate capital from venture capital firms, you will have separate tax structures and you can easily transfer the ownership of the business; you will have flexibility in ownership and in your management structures.
Eye-catching business name ideas suitable for nursing school
In a real sense, when it comes to choosing a name for a business, you are expected to be creative, because whatever name you choose for your business will go a long way in creating an idea for your business. what the business is. It is generally the norm for people to follow the trend of the industry in which they intend to operate by naming their business.
If you are thinking of starting your own nursing school, here are some catchy names you can choose from;
- Fallon Gatwick Community College of Nursing
- North West Community School of Nursing
- Camp David Nursing College
- Eastern Regional School of Nursing
- Memorial School of Nursing. Abraham Lincoln
- Unity Fountain School of Nursing
- Campbell Princess Naomi Nursing School
- Nursing School of Crete
- Pallini Simeone School of Nursing
- Bally Graham School of Nursing
In the United States of America and most countries around the world, you cannot do business without certain basic insurance policies. which are required by the industry in which you wish to work. As such, it is necessary to budget for insurance policies and possibly consult an insurance broker to help you choose the most appropriate insurance policies for your nursing school.
Here are some of the top insurance policies you should consider when buying if you want to start your own nursing school in the United States of America;
- General insurance
- Risk insurance
- Financial reinsurance
- Health insurance
- Liability insurance
- Workers compensation
- General expense insurance for disability expenses
- group insurance for business owners
- payment protection insurance
intellectual property / trademark protection
If you are considering starting your own nursing school, you usually need to apply for IP / Trademark protection. This is because the nature of the business allows you to challenge organizations and individuals in court for illegal use of your business’ intellectual property.
Moreover, if you want to protect your unique course material, your school logo and other documents or software that are unique to you, or even jingles and multimedia production concepts, you can apply for intellectual property protection. . If you want to register your trademark, you must begin the process by filing an application with the USPTO.
Do you need professional certification to run a nursing school business?
Besides the results that you get by preparing your students to become qualified nurses, professional certification is one of the main reasons some nursing schools excel. If you want to make an impact on the community college industry and, of course, the business and technical school industry, you should strive to get all the necessary certifications in your area of specialization.
We strongly recommend that you obtain professional certifications. ; this will go a long way to show your commitment to the business. The certification validates your competence and shows that you are highly qualified, engaged in your career and up to date in the market.
Here are some of the certifications you can use to reach your goal if you want to start your own nursing school;
- registered nurse (RN)
- certified education / business instructor
- diploma in public health and nursing
Please note that you cannot successfully run a nursing school in the United States and most countries around the world without obtaining professional certifications and business licenses (accreditation from regulatory bodies), even if you have experience sufficient in the field. vocational and technical schools, industry, health sector.
List of legal documents you need to run a nursing school
The essence of having the necessary documentation before starting a business in the United States of America cannot be overstated, especially a business like a nursing school. It is a fact that you cannot conduct business successfully in the United States without proper documentation. If you do this, it won’t be long before the long arm of the law reaches you.
Here are some of the basic legal documents that you should have with you if you want to legally operate your own nursing school in the United States of America;
- Registration certificate
- Federal taxpayer ID
- State authorization
- Letter of accreditation
- Commercial license and certification
- Business plan
- Curriculum / curriculum
- Non-disclosure agreement
- Employment contract (letters with proposals)
- Operating Agreement for LLC
- Insurance policy
- Contractual consultation documents
- Apostille (for those going to work outside the United States of America)
- Company charter
- Memorandum of Understanding (MoU)
Funding of nursing schools >
Starting a nursing school is really expensive, and it’s not a business for entrepreneurs who are just starting out with a little start-up capital. Providing a standard school facility in a good business district, equipping the school with the necessary medical (nursing) training tools, equipment and tools, and paying your staff are some of the things that will require a significant portion of your start-up capital.
When it comes to business financing, the first thing to consider is writing a good business plan. If you have a good, viable business plan document, you may not have to work alone before your friends to invest in your business or enter into partnerships with you.
Here are some of the options you can explore when looking for seed money for your nursing school;
- collecting funds from personal savings and selling personal stocks and property
- fundraising from investors and business partners
- Sale of shares to interested investors
- Apply for a loan from your bank / banks
- Transfer your business idea and apply for business grant and seed funding from donor organizations and angel investors
- Source of concessional loans from family and friends
Choose the right location for your nursing school business. The Complete Guide
School of Nursing and most teaching and education companies require you to physically see your clients (students), so it must be in a good location; a place conducive to human and car traffic, and a place at the epicenter of an educational or medical environment if you really want to enroll a multitude of students in your nursing school and maximize your business profit.
Just because you can run your nursing school from any part of the world does not mean that locations have little impact on the success of your nursing school. If you have taken the time to research the community college industry and the business and technical school industry, you will find that nursing schools and related institutions are willing to pay high rent to stay in. a dynamic education sector; a place with many students.
It cannot be overstated that the location you choose to open your nursing school is key to the success of the business, so entrepreneurs are ready to rent or lease space in a visible location. ; a place where the demographics are made up of people and businesses with the necessary purchasing power and interest.
Most importantly, before choosing a location for your nursing school, be sure to do a thorough feasibility study and market research first. It is not excluded that you will come across a similar nursing school that has just closed the store in the place where you want to open yours. This is why it is very important to gather as many facts and figures as possible before choosing a location to organize your nursing school.
Here are some of the key factors to consider before choosing a location for your nursing school;
- Location demography
- Request for nurses at this location
- The purchasing power of the inhabitants of this place
- Seat availability
- Number of nursing schools and universities offering on-site course care
- Local community / state laws and regulations
- Traffic, parking and security, etc.
Start of a nursing school in technical and human resources management
On average, no special technology or equipment is needed to run a nursing school except for the necessary equipment and technology that students will need to practice. Basically, a nursing school needs medical supplies, a car, tools and tools. You will certainly need computers / laptops, internet, telephone, fax machine and office furniture (chairs, tables and shelves).
When it comes to choosing between renting and renting a nursing school space, the size of the nursing school you want to build and your overall budget for the nursing school. nurses should influence your choice. If you have enough capital to run a standard nursing school that can accommodate a large number of students at the same time, you should consider renting space for your nursing school.
When it comes to how many employees you’re supposed to start your business with, you’ll need to consider your finances before making a decision. On average you will need CEO / lead partner, school administrator, registered nurses and healthcare professionals (teachers / trainers), business developer, accountant (thrifty), a customer service manager / front desk agent.
Increasingly, you will need at least 10-15 key full-time staff members to effectively run a small but standard certified nursing assistant school. Please note that there will be times when you will go out of your way to hire experts to help you with some of the hands-on activities. If you are just starting out, you may not have the financial capacity or the business structure to retain all the professionals who are expected to work with you.
Nursing school service delivery process
Nursing schools, community colleges and vocational schools are created to prepare students to become qualified nurses. In essence, a student is expected to enter nursing school if they meet the expected standards and if possible.
It is important to note that a certified nursing assistant school will operate with an established curriculum. for nursing schools. If they want to change it at all, the main point of learning cannot be missed.
Starting a nursing school business. Marketing plan
- Marketing ideas and strategies
As the operator of a nursing school, you will need to prove your worth several times before attracting students to enroll in nursing school. So, if you are planning to start your own nursing school, you will first need to build a successful career in the healthcare industry or in vocational and technical training.
Individuals and organizations will only register with your nursing service. in school if they know that they are going to become qualified nurses and, of course, that they acquire the necessary skills and certifications.
So, when developing your marketing plans and strategies for your nursing school, be sure to create a compelling personal and academic profile. In addition to your qualifications and experience, it is important to clearly indicate in practice what you have been able to accomplish in the meantime, in relation to the health sector and the vocational and technical school sector, as well than the organizations in which you have studied. will help you increase your chances in the market when sourcing for students and businesses.
Here are some of the platforms you can use to promote your nursing school;
- Introduce your nursing school by sending introductory letters with your brochure to all high school graduates. , churches and other religious centers, youth organizations and households in and outside the city where your nursing school is located.
- Promote your nursing school in relevant magazines, radio and TV channels (get access to nursing talk shows) and interactive TV and radio sessions
- List your nursing school in local directories / yellow pages
- Attend international nursing and healthcare fairs, seminars and trade shows, and more.
- Create different packages for different categories of students and clients to work within their budget and always enroll them in your nursing school
- use the internet to promote your nursing school
- Join training institutions and relevant associations around you to network and market your nursing school; You will most likely receive recommendations from these networks.
- Hire direct marketing marketing managers and business developers
Factors to Help You Get the Right Service Prices for Your Nursing School
One of the key factors that will help you to offer nursing courses at a very attractive price is to make sure that you receive your capital from sources that will not pressure you or generate high interest rates. It is also important that you purchase medical training equipment, instruments, tools, and supplies directly from manufacturers or wholesale distributors. If necessary, you can buy such medical equipment, instruments, machines and instruments as long as they are used fairly. It will still save you money.
Another strategy to help you provide nursing school education at a reasonable cost is to keep running costs to a minimum and focus your efforts on marketing and promotion. your brand Apart from the fact that this strategy will help you save on costs, it will also help you get the right prices for your products and services.
Possible ways to increase customer loyalty
When it comes to business, no matter what industry you decide to pitch your tent in, one of the easiest ways to increase customer loyalty and possibly attract new customers is to get results and your customers’ satisfaction. is always. If your customers are happy with your service, they are unlikely to be able to find alternative service or product providers.
If you can continue to produce nurses who are considered experts in their industries and fields, and your educational services are excellent, you won’t have a hard time maintaining a base of students and loyal customers.> Make sure to offer scholarships and incentives if you want to retain students and of course continue to receive referrals from them as well as attract new students.
Part of what you need to do to achieve this goal is to track progress, results or results with a view to improving them quickly depending on the circumstances. When it comes to managing your customers and building customer loyalty, you need to buy dedicated CRM software. With a personalized CRM system, you can easily stay connected with your customers.
Strategies to increase awareness of your nursing school and your corporate identity
If your intention to start a nursing school is to develop a school outside the city that you intend to work in to become a national and international brand, you must be prepared to spend the money to promote and promote your brand.
When promoting your brand and creating a corporate identity, you should use both print and electronic media, as well as social (internet) media. In fact, using the internet and social media to promote your brand is beneficial, and it is also quite effective and widespread.
Another strategy is to sponsor relevant community programs, television and radio programs, and to advertise your business in relevant magazines and newspapers. Below are the platforms you can use to promote your brand and to promote and market your nursing school;
- Advertise in educational and medical magazines and newspapers, on radio and television channels
- Encourage word of mouth use from your loyal customers
- Use social and online media platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote your nursing school
- Make sure you place your banners and billboards in strategic positions throughout your city
- Distribute leaflets and flyers to targeted areas in and around your region
- Connect with corporate organizations, alumni of schools, churches and other religious centers, youth clubs, schools and households within and outside the city you work in who have the ability to pay for your services by calling them and letting them know about your nursing school
- A Promote your nursing school on your official website and apply strategies that will help drive traffic to the site
- Label all official vehicles and make sure all your employees regularly wear your branded shirt or cap.