Content marketing is the creation and promotion of quality media in written, audio, graphic or video form capable of reaching an online audience. As with other more traditional forms marketing Content marketing is primarily used to reach target audiences, maintain strong relationships and contacts with existing customers, and find ways to understand how current practices, products and services can be improved. Plus, of course, content marketing is a great way to develop, nurture, and enhance brand uniqueness and awareness.
Content Marketing Is an incredibly flexible field and has come a long way since it was thought that best practice was to fill nonsensical articles with full keywords to identify the primitive algorithms that Google and other search engines used to classify sites. Now, search engines aren’t just more demanding, their algorithms are more granular, consumers are better informed, much more selective, and the trend has (thankfully) shifted towards producing quality content. Of course, SEO (Search Engine Optimization) is still important, but it’s in the background, invisible but working hard when the content has to speak for itself.
Why is content marketing important to your business?
Content marketing is absolutely essential for all modern businesses of all sizes, shapes and industries. Yes, the idiom “content is king” is as old as God’s dog, but you could do worse than accept it as almost true. Many in the industry continue to speak verbally about the importance of content marketing, and with good reason. According to Jason Demers, CEO and Founder of Audience Bloom, “There is no better long term strategy for my money than content marketing.” As always, the key to understanding this claim is in the details.
Content marketing is really a “long term strategy”. Patience is needed and overnight there can be no success in dazzling the world with mind-blowing content. However, it cannot be denied that the content offers a great return on investment. This is forever. Once live it will last forever, and if you link some quality to other blogs and businesses it should proliferate and over time share, retweet and co-opt. Good content is also important in building trust with your customers. If you find that you come up with good solutions to pressing problems, you will become a reliable voice. Perhaps the biggest advantage of content marketing, however, is that its success is somewhat measurable.
Also Read: Which Is Better For Online Marketing: SEO Or Social Media?
How to measure the success of your content marketing strategy
“Content marketing is just as important as relevance.” Pete Markey, Aviva: This claim could spark concern among analysts looking to measure campaign success content marketing based on the analysis of the number of clicks, shares and likes of a certain content. Finding the perfect metrics to measure and monetize the success of your content strategy lacks meaning.
While it’s good to know how many people are reading and using your content, you need to dig deeper and see if the right people are engaging and contributing to the leading generation of the content you provide. In terms of measurability, you can look at traffic, SEO visibility, which includes analyzing your keyword rankings in search engines, overall visibility of your site, and market share changes with tools like Hitwise . You can also analyze your reach by looking at your social media channels and their popularity. It all takes a bit of practice, patience (constant monitoring is needed to ensure SEO visibility), and trial and error to get it right, but it’s learning for everyone. A curve that regularly takes weird and wonderful workarounds.
Several keys to successful content marketing
When it comes to creating a great content marketing programmer, there is so much to think about, but you can’t go wrong if you keep in mind that your content is written for your clients. Who are you selling? Before answering this question, you don’t have to start anything. Also, you need to install a voice. This voice should be cohesive, consistent with your brand, engaging and engaging. You should use social media as often and regularly as possible, sharing content at the right time and connecting with other bloggers. You can also hire a content marketing agency for all of the above.
Good content doesn’t look promotional at all. It can have subliminal advertising aspects, but it doesn’t have to look like a solid sale. You need to view your content as a way to showcase your experience and build trust with your old and new customers.