Writing is an art, and anyone who disagrees has never written or written, I don’t know how to appreciate a beautifully written letter.
The writing service is also a dying art form. Due to the predominance of email and instant messaging applications, our messages can reach their destination instantly. Since communication can take place in real time, we don’t spend as much time choosing our words and composing our sentences.
But there is a case where you need to pay close attention to how you get your message across. We are talking about an open letter.
1) What is an open letter, after all?
Well, people who are annoyed by open letters might describe them as “that mail chain your activist friend creates when he doesn’t like something.” Certainly, Merriam-Webster defines an open letter as a “letter of protest or appeal” addressed to an individual, but intended to be read by the general public.
Yes, some people find them boring, others see them as spam. But most internet users see them as a way to voice their opinions on things that matter to them, and they make them aware of a particular issue. Open letters are also a great way to get the attention of officials or agencies you might not otherwise be able to contact.
So you need to make sure that the open letter you write is powerful and interesting enough to attract people. But before that, we have to eliminate something.
2) Effectiveness is controversial
The effectiveness is questionable; it has nothing to do with your ability as a content writer. An open letter aims to change something or to draw attention to something. This is one of the many channels of online activists who regularly use their strategy. But if your goal is to change something, an open letter should be part of your strategy, not the strategy itself.
However, this should not discourage you from writing open letters. Combined with an original marketing campaign, they can have an impressive impact.
With that in mind, here are a few things you can keep in mind when writing open emails.
3) establish relevance
This might sound like an obvious tip, but you would be surprised how many people write open emails without knowing their audience.
You might be concerned about global warming and want to raise awareness about it, but others may be concerned about different issues. This is the problem when you send an open letter to an unknown audience.
Also read: 7 marketing tips to boost your brand awareness
People tend to be more responsive if they sense that an issue is directly related to them or someone they know. Make the task relevant to them and you will get better results.
4) be concise
People don’t read on the Internet, they run. If your letter is longer than Tolstoy’s novel or if the platform you are using interferes with ads and pop-ups, they may not read your letter at all.
Try to be as brief and to the point as possible. Use captions, bullets, and bullets to highlight important information. Add links to articles and data that support your arguments. Be smart about how you format your text, because any style will definitely grab the attention of your audience. Don’t go into detail either. Your letter should inform them of the problem, it is not necessary to provide all the information about it.
5) Suggest solutions
One of the reasons some internet users see open letters as an excuse to complain about everything is that most people offer no solution. The letter on the level of pollution in your city is important to read, but unless you add a call to action or tips to improve it, those reading this letter may perceive you as another person who cries on the internet.
Yes, you can use open emails. Remember that you are writing for both an audience and a specific objective. The dark letters about the end of the world are outdated and people are not responding to them. Try to get a glimpse of hope and encourage your recipients to take action.