Are you starting a self-storage business or are you currently running a self-storage business? Are you looking for ways to attract new customers? Here are ten results-driven marketing ideas for self-storage businesses.
Due to the fact that most of the people are accumulating things and the storage space decreases, the demand for self-service storage is very high. This explains why self-service has become much more profitable than before with the increase in the number of self-service installations around the world.
As the self-service industry nears saturation, smart market players are emerging. Adopt effective marketing strategies to market your business and set yourself apart from the competition. This is the only way to ensure the long term survival of their business as the industry becomes more competitive.
If you have self-service storage and want to reach more customers and increase your bottom line, here are 10 low-cost, easy-to-implement, and highly effective self-storage. marketing ideas you can adopt. But you need to make sure you have a self-service business plan:
10 action marketing ideas and strategies for self-service businesses
1. Offer an incentive to referrals
Offer an attractive incentive to attract other people to your business. Promise a certain amount or percentage of disk space for each new customer referred. For example, if a new customer purchases two units of space in your company, you can give marketer a unit of free space or a commission percentage in cash. Since people don’t necessarily need storage space, you can offer alternative rewards such as gift cards.
2. Create a website
Establish an online presence by setting up a small website for your own storage. This is necessary because many people, including your potential customers, are now searching the internet for local businesses that offer the products or services they need at all times. So having a website will give your business the advantage of being found by potential customers looking for self-hosting services. Your website will provide information about your business and the services you provide, along with your contact details.
3. Print and distribute flyers
Print flyers with information on sizes, prices, safety, address, phone number, contact name, and a little driving map. Distribute these leaflets in your area and in your city. You can pay kids who ride bikes to throw them at people’s doors and their cars. You can also distribute flyers at local sporting events, PTA meetings, etc. Distributed strategically, the flyers are very effective in capturing the interest of local businesses. Most people still give the option to flyers, as opposed to television, newspaper and email advertisements.
4. Offer discounts
People are constantly looking for ways to save money and therefore gladly take every opportunity to achieve this goal. You can attract more customers to your store by offering discounts to new and old customers, for example by offering one free storage unit for three units purchased.
5. Offer additional services
People like it when everything is easy for them. You can attract more clients by offering a moving service. This will appeal to those who need storage space but find it difficult to move their belongings into your business. If possible, offer a moving service as a bonus.
6. Organization or sponsorship of special events
Marketing special events can be very effective. Partner with other businesses or organizations to sponsor events that your potential clients will attend. These special events can be seminars, symposia or holiday events.
Another good way to market your self-service storage business is to network with outside groups like your local chamber of commerce. Joining such groups can help you gain access to mailing lists that you can use to market your business.
8. Use social networks
Promote your own store by reaching out to potential customers through social media. Set up company profiles on Facebook, Twitter, Google+, LinkedIn, and Pinterest to connect with potential tenants as well as industry peers. Share useful and relevant updates on social media to quickly reach a large audience, such as educating potential tenants about the benefits of using your own storage.
9. Give gifts
Give freebies to every new customer who rents units from your own safe. It will definitely encourage them to come back later. ( After all, everyone loves gifts ). It is a good idea to offer branded items like t-shirts, umbrellas, pens, notepads, etc.
10. Keep track of past tenants
Another good strategy for checking out your past tenants is to keep an eye on them. Send them regular greetings and on vacation and subtly remind them that you are always at their service. Even if they no longer need your service, they will help you advertise your business through word of mouth.