Are you going to write a business plan for the micro brewery? give an example SWOT analysis for a brewery to help you develop a competitive strategy.
Economic analysis of a business plan for a micro brewery
Starting a brewery is like starting any other business and requires feasibility study and market research. This is to make sure that your economic analysis is correct. In fact, you just need to do the right economic analysis if you intend to start a business for profit, grow a business, and possibly distribute your beer outside the region to other parts of the United States and other cities in the United States. peace.
When doing an economic analysis of your brewing business, you need to critically examine these key factors; location, product, price and promotion. Indeed, you will need to regularly review these key factors when operating your brewery.
For entrepreneurs interested in starting a brewery, it is important to know that running a microbrewery / craft brewery is different from managing or operating a standard brewery. Starting a standard brewery involves additional responsibilities such as a full distribution network, bureaucracy, growth strategy and operations manual, etc.
Example of a SWOT analysis of the micro-brewery business plan
The Green Life microbrewery was founded with the goal of being the melting point of local Las Vegas beer and the environment. We know we won’t be able to achieve this if we don’t look inward to identify our strengths, threats, weaknesses, and opportunities in the industry.
Despite the fact that we will be operating on a small scale Unlike traditional breweries, we always went ahead by engaging the services of a business consultant and a human resources consultant to help us perform the SWOT analysis.
We’ve done this to make sure we have what it takes to do business in the Las Vegas brewery and maybe even create a nationally recognized brewery brand. Here is a summary of the results of the SWOT analysis carried out on behalf of Green Life. Microbrewery;
Our strong point is excellent and detailed customer service. Carefully brewed local beer with a variety of flavors. Excellent equipment, great atmosphere and great location for a brewery
- Weak sides:
The weakness of our business may lie in the fact that we are starting on a small scale; just one take. This is also possible because we have limited space to expand the pub if the need arises. Another downside can be the lack of specialized CRM software and limited financial capacity.
The fact that we will be working with our brewery and pub on one of the busiest streets in Las Vegas gives us endless opportunities to sell our locally brewed beer. The location of our microbrewery will allow us not to struggle to sell our products and, finally, the introduction of new technologies will allow us to improve the quality of beer.
One of the possible threats We are facing government policy, a downturn in the economy that could affect sales, and possibly the emergence of new competitors (microbrewery) in Las Vegas.