Do you want to start a personal assistance service? here is a complete guide to starting a personal care business with no money and no experience .
Okay, so we’ve provided you with a detailed example of a business plan template for a personal assistance service. We also took it a step further by analyzing and writing a sample personal assistance marketing plan backed by actionable guerrilla marketing ideas for personal assistance services. In this article, we’ll cover all the requirements for starting a personal assistance business. So put on your entrepreneur hat and let’s move on.
Why start a personal assistance business?
A personal assistance business is a versatile business that you should be prepared to start as a new entrepreneur. Besides the versatility of the business, it is also very profitable. There are many who took risks in this endeavor and succeeded in the United States.
The work of a personal assistant covers various areas of specialization, so you need to be wide in knowledge, as there is no specific work to do; You may be presented with various tasks. The business of personal assistants is all about helping senior executives in their day-to-day work and helping them navigate their busy day.
As a personal assistant, you may be hired to provide services to physical and corporate organizations. If you are working for someone as a personal assistant, you need to know the person’s itinerary so you can help them plan their day and work closely with them to coordinate trips, write emails. and possibly other responsibilities. such as dry cleaning, gift collecting etc.
The most successful personal assistance companies are those that consistently provide excellent service to their clients and, as such, have built up a large base of professionals in need of personal support services. To be successful in this business, you need to build a strong and reliable customer base that will open up many opportunities for you.
Initiation of personal assistance activities. The Complete Guide
- Industry overview
… To provide various services at the request of customers. They provide services to business leaders, employees and individuals. Industry players offer services ranging from shopping and personal shopping to ticket reservations and in-home management services. These personal assistance services can be provided in person or remotely.
For example, in hotels, a personal assistance company will assist customers with various tasks such as hotel reservations, spa arrangements, transportation reservations, nightlife hot spot recommendations, assistance luggage, special event tickets and travel assistance. Personal assistants also help send and receive packages.
In hospitals, the need for personal care services is constantly increasing. A personal hospital assistant provides services similar to those of a hotel assistant; the only difference is that they serve patients and staff.
There are many independent personal assistance companies that provide commissioning services to their clients. They help provide information services, make phone calls, as well as book meals, organize trips and other related services.
Most personal assistance companies charge an hourly rate depending on the task, and service charges can fluctuate as well. Monthly billing from other personal assistance companies at a flat rate based on the number of requests the customer is allowed to make each month.
Between 2000 and 2010, personal assistance services in the UK became a key part of marketing. and a loyalty tool in the banking sector. The personal assistance services industry is a growing and very active industry in the United States.
There are around 790 registered personal assistance companies in the country, employing around 2,828 people, and the industry generates a whopping $ 271 million annually. The industry is expected to continue growing at a rate of 2.6%. It is important for new entrepreneurs to know that no company has a dominant market share in this industry.
The barrier to entry into this business is low and unlimited. This has prompted more and more players to enter the industry. The amount required to start this business is very low. You don’t need employees or an office to start this business.
The personal assistance business is very open to any budding entrepreneur with the skills to start this business and profit from the industry. In the next 5 years, new technologies will facilitate the participation of a greater number of industry players, thus increasing competition in the industry.
Start of market studies and feasibility studies of commercial aid
- Demography and psychography
The demographic and psychographic makeup of those in need of personal assistance services is not limited to a particular age group or gender, or whether it is limited to people and organizations in your immediate community, but it is encompasses people and organizations who need a particular service. …
So if you want to define the demographics and psychographics of your personal help business, you have to include everything. It should include businesses, organizations, and individuals within and outside the United States.
List of niche ideas within personal assistance companies that you may specialize in
Personal Assistance includes many services that you can offer to your clients. As such, you need to be very versatile so that you can compete with other players in the industry and seek out niches that will make you stand out in this vast industry.
Here are some niche ideas that you can use in your personal care business;
- Accounting and bookkeeping
- Article / blog writing
- Data input
- Photo editing expert
- Social media manager
- Customer service
- Event planning
- Graphic design
- Logo design
- Telemarketing and potential customers
- Translation service
- Travel planning
- Website / blog development
The level of competition in the personal care industry
There is no doubt that the competition in the personal care industry is getting more fierce every day, which is why you need to be on top of your game and be very creative to come up with the concepts you need to survive. in industry. The personal care industry is indeed a very prolific and highly competitive industry. Customers will only hire your services if they are confident they can get the most out of you.
In personal care, distance is never a barrier to competition for customers, especially international customers. What most customers want is safe and transparent service; hence, they are ready to hire your services wherever you are in the world as long as you can provide excellent services.
List of famous brands in the personal care industry
There are always brands in every industry that are different from the others and are viewed better by customers and the general public than others in the same company. Some of these brands have been in the industry long enough to gain credibility and credibility.
These are some of the leading personal assistance companies in the United States and around the world;
- Time Etc.
- Peak Performer ™ Concierge Services, LLC
- Unusual hands
- Share Care2
- Match Assistant
- Office 88
- VA Virtual Office
- Virtual gal Friday
- In the world 101
Before starting your personal assistance business, you need to conduct a feasibility study. In order not to fail in this business and be as profitable as possible, there are several factors you need to consider. One of the most important factors to consider is creating a unique brand that will have a familiar name. To achieve this, you need to do extensive research and consultation.
You will also need to develop the means to demonstrate your unique strength and make it attractive enough for your customers to notice you, and you will also need to create a business plan that is comprehensive enough to let you know if the business is viable for you. …
Another important thing to consider is your source of start-up capital for your business. This is very important because most lending institutions will be more willing to lend to well established and successful personal assistance businesses than to beginners. Help you take care of this exciting business plan.
Start your personal care business from scratch, without purchasing a franchise
For this type of business, it is advisable to start from scratch and not buy a franchise. Starting a personal assistance business is easier than buying a franchise. It may take some time to take advantage of this business from scratch, but in the long run you will surely start to make a profit and customers will accompany you for efficient and affordable service delivery compared to the trust of a franchise.
Interestingly, most of the large, established personal care companies all started from scratch and gradually built a strong and trusted brand. However, to be successful in this field takes dedication, hard work and determination.
Threats and potential challenges you will face when starting a personal assistance business
If you are planning to start your own personal assistance business today, one of the most likely challenges for you is dealing with the presence of well established personal assistance companies that already offer the same services. that you intend to start offering. The only way to avoid this problem is to make sure that you are starting your own business with distinction by presenting something unique.
Some other probable threats you might face in opening this business in USA are arrival. a competitor in your area, unfavorable government policies and a global economic downturn that typically affects purchasing power. There is virtually nothing you can do about these threats except that you are optimistic that everything will work for you.
Starting legal assistance for a personal assistance business
- The best legal entity to use for this type of business
When choosing a legal entity for your personal assistance business, you have the option of choosing a limited liability company (LLC). ), general partnership or sole proprietorship. Generally speaking, a general partnership should have been the ideal legal entity for a start-up personal assistance business, especially if you are starting out with modest capital but are intending to grow your business and grow. have clients in the United States of America and other countries around the world, then you should choose an LLC with limited liability, not a full partnership.
One of the notable reasons you should consider starting a limited liability company is that it protects you from personal liability. If the business doesn’t go as planned, only the money you put into the LLC is at risk. This is not the case with partnerships and sole proprietorships. Running an LLC is much easier and more flexible because you also don’t need a board of directors or other formal management formalities.
Here are some factors to consider before choosing a legal entity for your personal assistance business. These factors are: ease of transfer, limitation of personal liability, taxes, new owners and investor expectations.
By looking at all the legal entities available for your personal assistance business you will see that a limited liability company is the most suitable, you can even start your personal assistance business as a limited liability company and decide on the transform into company in the future. Company “C” or “C” when it grows and you plan to move it out of the United States.
Switching to C Corporation or S Corporation will give you the right opportunity to grow your personal assistance business in a way that can compete with the major players in the industry; you will have a separate tax structure; you will be able to generate business capital from venture capital firms; you can easily transfer ownership of the business; you will benefit from flexibility in ownership and management structures.
Catchy Business Name Ideas Suitable For A Personal Assistance Business
When it comes to choosing a business name, you are expected to be creative because whatever name you choose will go a long way in creating a perception of what the business means to people. . Usually, people like to follow the trend of the industry in which they intend to act by naming their company. In your business name, a simple name is often the best choice.
If you are thinking of starting your own personal assistant business, here are some catchy names you can choose from;
- Help ensure integrity
- Exquisite help
- Mandatory announcement
- Integrity cooperation
In most countries, an insurance policy is a prerequisite for doing business. Same in the United States, as you will not be allowed to run your business unless you have basic insurance policies for the industry you want to work in.
Based on this, you will also need to budget to cover your insurance policies, and perhaps you can also consult an insurance broker to help you choose the best and most suitable insurance policies for your business. personal assistance company.
Here are some of the insurance policies that you should consider purchasing in order to start your own personal assistance business in the United States of America;
- General insurance
- Liability insurance
- Health insurance
- Workers compensation
- Professional liability insurance
- Payment protection insurance
- General disability insurance costs
- Group insurance for business owners
Protection of intellectual property / registered trademark
Any business runs the risk of getting caught up in a legal battle. Although you have not faced serious intellectual theft or legal issues in this business, you can still apply for Intellectual Property Protection / Trademark Protection to protect some important business documents such as the logo for your company, banner design, etc. This allows you to successfully run your business without encountering legal issues regarding your business intellectual property.
To apply for intellectual property protection and register your trademark, you must file an application with the USPTO.
Do i need professional certification to run a personal assistance business?
In addition to the services you provide, professional certification of your key employees will certainly set you apart from other competitors. If you want to make an impact in the personal care industry, you should aim to achieve most of the basic certifications required in your area of specialization. We strongly recommend that you obtain professional certification, as it will go a long way in demonstrating your commitment to the business.
Here are some of the certifications you should look for if you want to start your own personal assistance business. ;
- Personal assistant specialist
- Concierge administration
- Certified administrative professional (CAP)
- Professional legal advisor
- Executive and personal assistant certificate
Please note that the higher your qualifications and experience, the easier it will be for you to enter into a major personal assistance agreement / contract with corporate clients.
List of legal documents you need to start a personal assistance company
In any business, it is very important to have the necessary documentation for the business that you are about to start. Especially in a country like the United States, you won’t be allowed to run your business if you don’t have the proper papers. If you try this you will be caught by law enforcement officers.
Here are some of the required legal documents that you must have with you to legally operate your own personal assistance company in the United States of America;
- Registration certificate
- Commercial license and certification
- Business plan
- Operating Agreement for LLC
- Insurance policy
- Contractual consultation documents
- Non-disclosure agreement
- Employment contract (letters with proposals)
- VAT registration
- Federal tax identification number
- Apostille (if you are going to work outside the United States)
Financing a personal assistance company
Here are some ways to get start-up capital for your personal assistance business;
- Collect money from personal savings
- Raise money through the sale of personal stocks and property
- Sale of shares to interested investors
- Apply for a loan from banks
- Raise funds from investors and business partners
- Apply for business grants and seed funding from investors and donor organizations
- Source of concessional loans from friends and family
Choosing the right location for your personal sales assistance
Location is not a hindrance or a problem in this business as it can be done from anywhere; even from home. If you need your business customers to visit you, you should arrange for the rental or rental of the facility in a visible location. Find a place that is easily accessible.
Please note that it will be more expensive to find a well located business center so you will need to budget funds to cover rental / rental costs. If you are unable to find a suitable location for your business, you should consult a business consultant or real estate agent who can help you choose the right location for your personal assistance business.
Creation of a personal assistance company Technical and human resources
The personal assistance industry is a highly competitive industry, to be successful in this industry you need to enroll in certain professional certifications which will give you a competitive edge over your competition and make your clients prefer your services.
It will also allow you to offer quality services to your customers. The cost of these certifications should also be included in your business plan in order to raise sufficient capital to obtain these certifications. The personal aspect is just as important as the technical aspect.
You need to hire qualified and experienced staff to help you run your business. The overall success of a business depends on the quality of the staff at your disposal. There is no limit to the number of employees you can hire, but ideally you should start with 3-5 qualified employees.
Service delivery process in a personal care business
As a personal assistance business owner, your primary goal is to provide quality and superior service to your customers. You need to make sure your customers are happy with your personalized service. To achieve this, you need to make sure that there are certain things, like having professional and certified personal assistants work with you, and making sure that you have great customer relations.
You also need to make sure that you are providing quality service to your customers at an affordable price within their budget. To deliver great service, you need to put your customers at the forefront of your business.
Starting a personal assistance business marketing plan
- Marketing ideas and strategies
To make a name for your brand as a personal assistance business, you will need to prove your worth over and over before you can gain the recognition and trust of large personal assistance contracts from client companies. Therefore, if you are planning to start your own personal assistance business, it will be helpful for you to learn how to hone your interpersonal skills.
People and organizations will hire your personal assistance services to help them with their various tasks if they are confident that they will get their money’s worth.
So, when you want to develop marketing plans and strategies for your personal help desk, you need to make sure you create a compelling personal and professional profile. In addition to the qualifications and experience you have gained, it is also important to be clear about what you have been able to achieve in the meantime in terms of personal assistance services and the different organizations to which you have provided assistance. services in the past. This will greatly increase your chances in the market when looking for contracts for personal care services.
Here are some of the ways you can promote your personal assistance services;
Introduce your personal assistance business by sending a brochure along with cover letters to all small businesses and organizations that may need your services in the United States.
- Quickly submit offers for personal assistance contracts with corporate organizations
- Promote your business in magazines, radio stations and TV channels
- List your personal help in local directories
- Work with your client’s budget by creating different packages for different categories of clients
- Use the Internet Effectively to Promote Your Business
- Take advantage of direct marketing by hiring a service of marketing managers and business development managers
Possible competitive strategies to win over your competition in the personal assistance industry
Personal Care Industry I Competitive. This means that you have to be creative to be able to come up with a unique strategy to outsmart your competition in the industry. To stay competitive in this industry, you must continue to provide professional, superior and affordable service to your customers. Organizations and people will always hang out with you when they know you offer the best alternative, especially when it comes to providing great service.
Another strategy that needs to be adopted is to provide you with highly trained and skilled staff who will provide superior personalized service to your customers.
Strategies to raise awareness and create a personal care brand. Your corporate identity
Your goal in any business should be to build brand awareness and convey your corporate identity. One of the secrets of success in large companies is their willingness to spend a lot of money to increase their brand awareness in order to better convey their corporate identity to people.
If you intend to spread the tentacles of your personal care business beyond the nearest town to become a national and international brand, you should spend the money to promote and promote your brand.
You need to take advantage of print media, electronic media, and social media. promote your brand and corporate identity. It is quite profitable to promote your brand through internet platforms and social networks.
Another effective strategy is to sponsor TV and radio programs similar to your business, as well as to promote your business in relevant magazines and newspapers. Here are the channels you can use to grow and promote your business;
- Promote your business in magazines, newspapers, radio and television
- Encourage your loyal customers to advertise through word of mouth
- Use social media platforms like Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Google+ and other online platforms to promote your business
- Place your banners and billboards in strategic positions in your city
- Distribute flyers and leaflets about your business in targeted areas of your region
- Reach out to businesses and small business owners and let them know about your business and the different services you offer
- place ads on your official website and use ways to drive traffic to your website