Are you looking to start a non-medical home business? here is a complete guide to starting a non-medical home health business with no money or experience .
Ok, so we have provided you with a detailed example and not a home health care business plan template. We also took it a step further by analyzing and writing a sample non-medical home health marketing plan backed by actionable guerrilla marketing ideas for non-medical home businesses. In this article, we’ll cover all the requirements for starting a non-medical home business. So put on your entrepreneur hat and move on.
Why Start a Non-Medical Home Care Business?
Many seniors in the United States prefer to spend the rest of their days in the comfort of their own homes rather than retire in a nursing home, where they may not have the independence they want. were able to cherish as a young man. Aging affects both physical and physical strength, and older people sometimes need help managing their daily activities.
The above condition has become one of the main reasons why the number of healthcare companies is increasing in the United States. The activities of those who carry out this type of business are related to housekeeping, transportation, cooking, etc. nothing that would require some type of professional health training. On the other hand, home medical care will require a registered nurse who will provide certain medical or rehabilitation services under the strict direction of doctors.
In this article, we take a look at non-medical home businesses primarily for the senior population. The first things this type of business is expected to do is register it and develop a business plan first.
Once this is done, various administrative and financial systems will need to be put in place; for example, creating a current account type, creating a specific type of verification system and other steps to start a normal business enterprise.
One of the advantages of this type of business is the feeling of satisfaction that can be obtained by making life much easier for others, in this type of business it becomes relevant for the customers who are dear to him on a daily basis. …
Go into a non-medical home health care business. The Complete Guide
- Industry overview
Most elderly care providers in 2012 were established for profit, as opposed to family members who care for their elderly at home. The industry is reported to have employed more than 1.3 million people this year, and while the temporary pause in expansion that took place in the 2080s and 90s rebounded soon after.
Since the main revenue in this sector comes from private insurance, Medicaid and Medicare, much of the competition in this type with the industry is not related to price, but to quality of service, references from health professionals, reputation, etc.
In 2006, about 22% of Americans cared for someone over the age of 50, and as the senior population continues to grow, the home health care industry will continue to see an increase in its share of market. the desire to stay at home rather than being placed in a hospital or nursing home
Home care providers are considered one of the fastest growing sectors of the healthcare industry. The non-medical home business that is part of this industry continues to grow and expand. Instead of funding accommodation, food, and nursing care in a typical nursing home, which collectively can run into billions of dollars a year, they can also choose to have their elderly cared for at home. p88>
This can save the average recipient a lot of money in fees and charges. Doctors have fueled the growth of the industry, realizing that this may very well be a more effective approach for most seniors. In the previous five years to 2021, the industry’s revenue is expected to grow by around 3.5% per year, and revenues topped just over $ 92.5 billion. United States, with an increase of about 2.9% in 2021 alone.
With the government being the main payer for these services, the industry is under pressure despite strong growth.
This sector is expected to continue to grow, as the population over 65 will increase by over 38% as the baby boom generation approaches that age. Medicare patients now prefer to provide emergency care and today home care facilities and hospices perform over 34% of their normal functions.
About 84 million people in the baby boomer population are approaching 65; that’s almost double the 2012 figure, with about 20% of the total US population.
Over the next twenty years, approximately nine thousand people will turn 65 every day; this will lead to the necessary involvement of senior health care providers as the elderly population is growing rapidly. In this aspect of the health care sector, revenues are expected to reach over $ 289 billion in 2021, up from just over $ 179 billion in 2014.
The growth rate is around 7.5%. All of this may represent positive signs of increased demand for these businesses; encourage investors who intend to profit from these growth trends to find ways to capitalize on the growth. However, in order to determine if this is the best business for you, additional research and proper market analysis is required.
Start of market and feasibility studies on non-medical home businesses
- Demography and psychography
You might think that the demographic and psychographic component of this type of business will be the elderly, but that would be a false assumption. In trying to lead the sales and marketing activities, you should focus on the older children, as there are those who carry the financial burden of caring for the elderly.
Even if they do not make funding available, they have a strong influence on the decisions made by a given client. This recruitment is envisioned for at least the middle-level working class to ensure consistent and regular payment of service fees.
Hospital managers and doctors have been known to recommend non-medical home health care facilities so that they too would fall into the category of those who would be interested in this type of business. Most of the clients receiving services in this business would come from referrals from hospital directors and doctors, as well as other doctors.
Rehabilitation directors are also looking for excellent non-medical home health care. services for discharged patients or patients who may not be able to access the facility due to congestion or insufficient staff.
List of niche ideas in a non-medical home care business that you can specialize in
As people get older, simple household chores such as laundry, cleaning groceries, cleaning the bathroom and even cooking become difficult. this zone.
Another area that you can focus your business on could be outdoor landscape maintenance or gardening. Many homes have yards, lawns, and even gardens to maintain, and you can specialize in this area.
Most older people have animals that will need very regular care and attention; pet watching can be one of the main niches your business can focus on. You can watch out for things like taking them to the vet, making sure they go out for a walk, cleaning their living space, etc.
Most older people have prescriptions, diagnoses, medical appointments, etc. could focus on their defense on those trips.
As their lawyer, you don’t necessarily offer medical advice per se, but your role is to clarify the situation with these medical actions, making sure the client understands what is being said, or at least making sure to that the members of the family are within the framework of the medical activity carried out by the client. In this particular case, it is also important to help with medication planning, as medications need to be taken at the right time.
Another area that you can look at when starting such a business is the provision of transport: older people still have to move around town, assuming they are still very active; Perhaps they are still working in the Church, in volunteer services, or even in business. They may need help getting around town for most of their daily activities.
You can choose a few to focus on or place the whole business as part of a general service as a business. Whatever your decision, know that with specialization comes excellence.
The level of competition in the non-medical home health care sector
Every business has its own level of competition and non-medical home businesses are no different. Many in the healthcare industry are starting to see opportunities in this particular industry, and they are making significant strides in securing their own share of the proverbial pie.
Since price is not the basis of competition, as in the introduction, it means that it is not enough to just grow your business and find customers.
You will need to seek out reliable doctors to provide you with proper advice if you are going to make progress. Safety is also another customer concern, so when that particular service comes from a reputable referral, customers can trust the service provider.
This is not a problem for a new entrant if they have not formed enough goodwill among the medical authorities to send commercial traffic in their path. The competition is fierce like any other type of business, but with persistence and self-confidence, you can build a reliable and successful brand.
List of famous brands in the non-medical home healthcare industry
Here are some of the leading non-medical home health care companies or brands in the United States;
- Visiting the angels
- Keepers of comfort
- American family care
- Home care instead of an elderly person
The great thing about this type of business is that it doesn’t have to be that expensive to start. Once you have registered the business name and acquired the necessary tax documents, you can start a business. Depending on exactly what niche you want to focus on, a car may be needed. In addition, you just have to make yourself available and accomplish the tasks assigned to you.
Other companies may require the purchase of large equipment, but this is not the case, especially if you want to be the one providing the service yourself. If you intend to hire staff and set up any type of administrative office, the conditions will be different.
However, compared to other types of business, this one still remains low for your budget no matter how you set it up. In case you intend to hire support staff or professionally trained assistants, you may still need some sort of exercise. Again, this shouldn’t be too stressful to accomplish. In general, starting this type of business is very economical because you can start from your home office.
Start your non-medical home care business from scratch or by purchasing a franchise
The general consensus on starting this type of business from scratch or buying a franchise is that a franchise is best because it gives you an already proven model for your electronic services. In this particular area, you will notice that there are many franchise options to choose from. The ease with which you can get started and access an already tested and proven platform is a plus when deciding to buy a franchise.
Additionally, the franchise already has a reputation and as noted this type of business depends on reputation, branding, and word of mouth. Buying a franchise will give you access to the industry goodwill already generated by the franchise name itself, making it easier to find clients.
However, the main disadvantage of buying a franchise is the level of restrictions you will have in offering your services. You will have to follow the strict rules of the franchise you have purchased, which will make it difficult for you to be creative or offer your services.
Starting from scratch can get you in trouble. get the first customers, but you have the freedom to implement your own service approach. You can fine tune your business as you see fit because you think these approaches will require better customer service.
Threats and potential challenges you will face when opening non-medical home health services.
One of the main problems faced by this type of business is the lack of properly trained assistants. This is why the previous part of this article suggested that caregivers offer refocusing and regular training. If you intend to offer the service yourself and are just preparing for self-employment situations, using a short course as a helper can pretty much prepare you for the future.
Many may underestimate the location of appropriate training because the services provided are not of a medical nature. They may assume that this type of care is no different from what you do for the elderly in your family, but that couldn’t be further from the truth, because you or your coworkers will be taking care of complete strangers, and if Whether you are a good service or not, it can have serious consequences which can even affect your life.
A For those caring for the sick, appropriate training should be provided to identify the warning signs that indicate clients’ health problems. When the caregiver is well trained, even though they may not be health care providers, understanding the health of the client is critical to how the caregiver delivers services. If the caregiver neglects these warning signs, such ignorance can lead to the death of the client.
In addition, understanding the side effects of most medications a client takes is critical to preparing for certain specialist services when these conditions start to take effect. It should not be underestimated that the need for proper training of assistants in this endeavor is imperative, as failure to do so can mean the difference between life and death.
Starting a non-medical home Legal issues in healthcare
- The best legal entity to use for this type of business
Sole proprietorship can be a very good option to start this type of business if you are about to start a small business, however, due to the potential dangers of caring for the elderly and some accidents that can occur during providing your services, it is best to register. as a limited liability company.
Thus, if, for whatever reason, an unforeseen event occurs that could lead to legal action, it will not affect your personal property.
It’s wise to protect yourself from the start, because whatever the nature of this type of business, the smallest things can cause the biggest problems. At least when you are registered as a limited liability company, it is this company that suffers the consequences of lawsuits, fines or compensation.
Attractive business name ideas suitable for non-medical home health care
So if you are considering using names when starting your own non-medical home health care business, here are a few names you should try;
- ReachKeep Care
- Vitality Health Care
- Vermont Care
If there is one type of business that requires insurance, it is. Going into this type of business without first understanding the different types of insurance policies needed to protect against any unforeseen event would not be wise.
There are a lot of things in this industry that can go wrong, so you need to be protected.
- General insurance
- Risk insurance
- Liability insurance
- Health insurance
- Workers compensation
- Group insurance for business owners
Protection of intellectual property / trademark
Unless you invent a device that will further assist you in delivering your services, this type of intellectual property protection is unnecessary. Business.
- Professional certificate
An interesting feature of this type of business is that it is possible to enter this business without any certification, however, as noted above, if a person receives formal nursing education, it will increase their level of professionalism. It also prepares them to know what to expect and how to do business in general.
List of legal documents required to run a non-medical home care business
Some states do not need special licenses to operate this type of business, while others do. So, it is best to know the requirements for the state in which you want to start this business. Some basic legal documents you should have with you if you plan to run your own non-medical medical business in the United States, including:
- Registration certificate
- Operating agreements
- Commercial license and certification
- Universal Data Numbering System (DUNS)
- Business plan
- Insurance policy
- Hiring contract
- Non-disclosure agreement
- Operating Agreement for LLC
- Employer Identification Number (EIN)
- Contractual consultation documents
- Company charter
- Memorandum of Understanding
Financing Your Non-Medical Home Care Business
Since this type of business does not require a large capital investment, you need funds to set it up, especially when you need to register a business. or even apply for certain licenses. Money will also be needed to participate in some marketing and advertising campaigns to draw attention to your business and attract leads.
Hence, it is very important to know how to search for these funds. Some of the financing options you can explore when looking for start-up capital for your non-medical healthcare business include:
- You can independently fund the money you have accumulated or earned by investing.
- Selling real estate or land can be a quick way to raise large sums.
- If you have a great business plan, you can use it as leverage to attract investors to invest in your business.
- Your family and friends can give you concessional loans to get you started.
- Applying for a bank loan is another great option.
- You can search for silent partners.
- You can get seed money from grants and business angels.
Choosing the right location for your non-medical home health care
The location should depend on your business model. First, you go to your client’s home to provide your services. Only on special occasions, when potential clients might want to visit your institution to apply or even register with your business, will they come to your office.
In addition, whatever you do as a service, the service provider will be at your clients’ premises and they will not have to come to your hospital. Here are some of the key factors you should consider before choosing a location for your non-medical home health care;
- The communities we find ourselves in have laws and regulations and this must be taken into account.
- General demographic location information
- Commercial activity in the region
- Need for non-medical home health care in the area
- The purchasing power of the inhabitants
- Road networks and accessibility
- Parking, traffic and security
Start a technical care and information business for non-medical personnel at home
Apart from a machine and possibly support staff to help you with your services, you will not need any work equipment. Unless, of course, you have an administrative office, only then will you have to provide the office with office equipment and furniture. Also, you will need to hire a secretary, bookkeeper or bookkeeper, business developer, etc.
Service Delivery Process for Non-Medical Home Health Care Businesses
Potential customers will get to know your business through referrals or any other form of advertising you may have done in the past. They contact you by phone, email or through your website. You explain to them the services you provide as a business; they register online and indicate the package they need from your business.
Once enrollment is complete and payment plans approved, the schedule is released and you either start taking care of the client yourself as planned, or you send one of the caregivers.
Starting a non-medical home care business. Marketing plan
- Marketing ideas and strategies
Your marketing plan is without a doubt one of the most important things that make up your entire strategic business plan. It expresses your approach to the market, as many have aptly stated: “If you don’t plan, you plan to fail”.
Lack of planning is one of the main reasons most businesses fail, even if they were supposed to be successful from the start. Such an opportunity may exist, but without the proper marketing and growth plan, such an open door appears to be misused.
If you need to meet with a business development strategist or even a marketer for the sole purpose of crafting a solid marketing plan, make it one of your top priorities when you start growing this business. While the task of making a plan can be tedious, rest assured that your hard work will pay off in the end. Some ideas for marketing your business are listed below;
- One of the ways that radio and TV stations make money is by placing ads so that these companies can achieve their goals. Make sure you place compelling ads on strategic TV and / or radio channels.
- Local directories have not lost their relevance in the world of major digital achievements. Make sure your business is listed.
- Another place people can easily find and / or find your business is on the yellow pages, make sure you are represented there as well.
- There are strategic health issues, workshops, and meetings where you can set aside time to socialize.
- Leverage the positive effects of direct marketing by attracting talented business developers.
- Keep looking for new and innovative ways to market your business online.
- Use a promotions and discounts strategy to entice potential customers to become customers.
Possible competitive strategies to win over your competitors
Making sure your caregiving methods are the best will convince referrals to choose you as their choice. Your methods and approaches should highlight the high standards you use to provide this service to your customers. Since price may not be a major player in distracting potential customers from the competition, it may also be a winning factor in the pursuit of competitive superiority.
Differentiation is another option that can really start. Move more customers in your way when you start offering personalized customer service. Some customers may not need certain services, or some niche competitors have forgotten what you can use.
Proper industry research and analysis can help identify most of these trends, and when done, will provide the right information to make decisions that will strengthen your competitive advantage.
Possible Ways To Increase Customer Retention For Your Non-Medical Home Health Care
Just let your service speak for itself. Once they find out that your healthcare services are the best in the city where you work, most of your clients will stick with you despite other competing companies that may enter the market.
One thing that you should not underestimate is the need for security, because your clients have realized that your services are of the highest quality and their elders are safe in your service, it will be difficult to use another service provider. services because they don’t know exactly how new it is. departure Donors will. Most customers would rather stick with a brand they know rather than risk finding another service provider.
Another way to retain customers in this type of business is to emphasize the place of human relations as a service. rendered. It is normal for guardians to have friendly conversations with clients, help them read books, communicate with them as friends, not just as someone they need to care for in order to receive money.
Once a client gets used to you or the unique set of caregivers you have worked with and for you, it will be difficult for them to find another, as the experience would mean creating a different kind of friendship.
Strategies to increase your brand awareness and create a corporate identity
In business, strategy is very important. In most cases, this provides a clear path to achieving certain goals. In this case, awareness is the main focus, as jobs are known to come mostly from referrals. Making a name for yourself in the public mind is also great advice for those looking for the services you provide.
When a large segment of the population is aware of your brand, it is easier to convince prospects to become customers. Below are the platforms you can use to promote your brand and promote your business.
- Digital marketing is one of the most effective ways to build brand awareness, start exploring this option, especially since a business, for example, can really benefit from advances in technology.
- Billboards are a great way to appear taller than the average industry player, make sure you have some of them spread across town.
- One of the purposes of advertising is to get people to see your brand, so branding your official vehicles would be another great way to do this.
- When your employees wear branded uniforms and clothing at work, it also conveys information to viewers.
- Find ways to drive more traffic to your website
- Use information technology to increase your distribution by developing a mobile application and encouraging downloads from your loyal customers.
- Loyal customers can be your best source of referral customers, learn how to inspire them to spread the word.