Are you interested in starting a home improvement business from scratch? If YES, here is a complete checklist for starting a home improvement business with no money or experience .
Ok, so we have provided you with a detailed example of an embellishment business plan template. We also took it a step further by analyzing and writing a sample landscape design services marketing plan backed by actionable guerrilla marketing ideas for landscape businesses. In this article, we are going to go over all the requirements for starting a landscape business. So put on your entrepreneur hat and let’s move on.
- Overview of the landscaping industry
- Market study and feasibility
- Business landscape plan
- Landscape service, marketing plan
- Landscaping Company Name
- Landscaping business licenses and permits
- The cost of opening a landscape business
- Landscape Business Marketing Ideas
It is not enough to have a property that is well designed and built; the hallmark of any property is the beauty of the lawn and garden. Beautification services may not be considered one of the most important services, but the fact remains that they do play a role when it comes to beautifying our environment; Landscape designers are dedicated to creating a complete aesthetic effect in and around our region.
It is not enough to plant flowers or a lawn in your resort and watch them grow; You need to hire a professional landscaping company to help you unleash the beauty of the environment. Landscape architecture is all about the art, planning, design, management, conservation and restoration land and the design of large man-made structures; it beautifies our environment.
The landscaping business, like lawn care, is not the one you could start with and make a lot of money without some really hard and smart work. Any entrepreneur who intends to start his own landscape business and reap huge profits from it should be very creative and should be prepared to go the extra mile to convince his clients that he can do a great job and that ‘he has to prove it. that everyone has a reasonable doubt as to their competence.
Why start a landscaping business?
Like the maintenance and upkeep of lawns, the landscaping activity also falls under the category of seasonal businesses; Industry experiences downtime during the winter and in most US states. In general, the demand for landscaping services typically peaks in the spring and generally between April and October. That’s why home improvement companies are always looking for commercial offers everywhere during this time of year.
If you are familiar with the landscape design industry, you will notice that most landscape design companies don’t limit their services to just landscape architecture and the like; they make sure to add additional services; such as lawn maintenance services, snow removal services, snow removal services (in winter), fumigation services and any other similar service simply to provide a steady stream of income during peak and off-peak periods.
Any entrepreneur looking to start a home improvement business in the United States should be aware that the lawn renovation and maintenance industry is a highly regulated industry that requires practitioners to obtain certifications that allow them to handle materials. dangerous compounds; especially when they also offer fumigation services.
Building a landscape business from scratch, with no money and no experience
- Overview of the landscaping industry
In a publication published by the Professional Land Care Network (PLANET), an international association serving landscaping professionals, lawn care professionals, external maintenance contractors, installers / design specialists / of building and indoor capers 10,000 individual lawn care service providers and approximately 12,000 landscapers in the United States of America. These statistics cover independent operators, franchises and large business networks.
- Interesting statistics on the landscaping industry
They also said the number of professional landscapers could be significantly higher because many people tend to lawns and landscapes part-time and for a fee. And finally, according to the Employment Outlook Handbook, published in 2006-2007 (US Department of Labor), nearly one in four workers in landscaping, maintenance, nurseries, greenhouses and lawns is self-employed. and directly provides maintenance services. … Customers on a contractual basis. Of these, around 1 in 6 works part time.
Even though the home improvement industry may not be one of the big money growing industries in the United States, they have a very large market that is readily available to them. All they have to do is convince landowners, businesses and government to patronize their services.
In fact, statistics show that landscape architects, irrigation contractors, and suppliers of lawn and landscape products in the United States (landscape and lawn maintenance, landscaping contractors) receive between $ 67 billion and $ 69 billion per year. .
PLANET estimates that the home improvement sector alone creates approximately 704,000 jobs and $ 35.6 million in added value annually. in the USA; it’s a growing industry.
What opportunities are there in the landscaping industry?
Although the landscaping industry is considered to be at an advanced stage, businesses are still largely green in some places. Entrepreneurs who wish to get involved in business always have the option of entering the industry. Even if you decide to start small, you will still be successful in the industry. It is a fact that 72 percent of the landscaping industry is run by small business owners.
At least the industry is growing about 10% per year. According to statistics, by July 2012, the industry’s revenues had already reached $ 61 billion per year, and by the same year land improvement officials were making around $ 20 an hour and workers earned about $ 12.44 an hour, according to the Bureau of Labor Statistics. p66>
On average, it is noted that commercial beautification services account for about 50 percent and home improvement services about 30 percent of industry revenues. The landscaping industry in the United States is highly fragmented, with the top 50 landscaping companies generating around 15% of the industry’s total revenue.
The fact that the start-up costs of launching a landscape industry are in addition to the conditions necessary to run a business and, of course, the availability of a landscaping market are among the factors that push entrepreneurs to enter the landscape industry.
Start a home improvement business from scratch. Feasibility studies and market studies
- Demography and psychography
When it comes to those who need the services of landscapers, it is obvious that homeowners, baby boomers, property managers, businesses, government, religious centers, etc. need the services offered by the landscape industry.
Young people who work in classrooms and own their homes, retirees who are financially stable and live in their homes, and of course middle-aged people who own their homes and have a taste for excellence.
- List of niche landscape design ideas
There are no clear niches in the field of landscaping. Some niche ideas include commercial beautification and residential landscaping.
Other areas of specialization in the landscape industry include landscape architectural services, landscaping, lawn care services, irrigation systems, tree maintenance services, chemical maintenance lawns and pest control, as well as clearing or removing branches around utilities .
One In all of the areas of specialization mentioned above, it is easier for small entrepreneurs to select them and then specialize in them, but there are often large landscaping companies that offer all of the services listed above.
- Industry competition level
Starting a landscaping business is not a difficult and expensive business. In fact, the amount needed to purchase basic equipment is available to any serious entrepreneur; the cost of equipment is the same everywhere, making it easier for small local landscapers to compete for certain jobs with large landscaping companies.
Small landscaping companies that run communities and neighbors have a leverage effect on landscaping companies; they get jobs based on their relationship to community life and by referral. But when it comes to competing for public contracts or tendering for legal entities, large landscape companies have a monopoly.
- List of famous landscape design brands in the industry
These are some of the famous brands in the landscape industry, both in the US and possibly around the world;
- Asplundh Tree Expert (United States of America)
- Brickman (United States of America)
- ValleyCrest (United States of America)
- The Davey Tree Expert Company (United States of America)
- TruGreen (United States of America)
- Active Tree Services (Australia)
- Idverde (France)
Before embarking on setting up a landscape business, entrepreneurs should do extensive research on the industry and ensure that the place where they intend to start their landscape business is ready for their offering. Services. Recently, landscape business owners have had no choice but to face the sharp drop in demand in the available market; no thanks to the economic downturn.
Conversely, over the next five years, the demand for landscaping services is expected to increase markedly and steadily. Indeed, sustained growth in disposable income per capita should encourage homeowners to use the services of landscapers. In addition, economic growth will certainly stimulate business expansion and hopefully generate a need for industry operators who can service large corporate and resort campuses.
Importantly, the demand for landscape and lawn maintenance services is fueled in part by the construction of new commercial properties and residences, and in part by the growth of the economy. Lawn improvement and maintenance services depend on the volume of demand and, of course, the efficiency of operations in order to be able to generate sufficient income and profit. The overhead can be kept as low as possible and the cost of the required materials is fixed, so this industry is open to everyone.
- Does a landscaping business from scratch better than buying a landscaping franchise?
The fact that the start-up capital needed for a landscape business is within the reach of any serious entrepreneur makes it easy to start a business from scratch.The cost of equipment and overhead are affordable, and of course the nature of the business, especially if you want to run a landscape business in small areas. makes it ideal for starting a business from scratch.
Okay, so far there is hardly any deductible. So for now your only option is to start a business from scratch if you are interested in investing in landscaping and lawn maintenance.
- Threats and potential challenges you will face when starting a business
Some of the threats and challenges that you are likely to face when starting your own home improvement business are the global economic downturn which can negatively impact household spending, end in inclement weather, natural disasters and the arrival of a competitor (a company offering the same services as you are ) in the same place.
There is virtually nothing you can do when faced with these threats and challenges, other than the optimism that everything will work for you.
Development of a business plan for your landscaping and lawn care business
There is hardly a business that does not require a business plan, if you are seriously considering starting a business with the aim of competing and making a profit, you should make sure that you have prepared a business document beforehand. to invest your hard earned money and your time in the business.
You may not need a complete business plan for a landscape and lawn care company, but it is important to have at least one business document; a business plan that will guide you. Below is a sample landscape design business plan template to help you get started.
A business plan is similar to the blueprint needed to run a successful business; it is a document that will influence all your business decisions and actions. The whole idea of writing a business plan isn’t just about having a business document; but develop strategies to help you effectively administer and manage your lawn improvement and maintenance business.
Your business plan should cover strategies for how you plan to generate your start-up capital, attract customers, and grow your business. These are some of the key things that shouldn’t be missing from your business plan. Here are other key elements that should be included in your business plan:
A CV and a description of your business. In this section, you should be clear about what your landscaping and lawn care does, your business culture, your sales and marketing strategies, and perhaps what sets you apart from your competition. You are also expected to have statements of your business vision, mission statement, and areas you want to cover.
Finally, other key elements that should not be missing from your business plan are your products or services, SWOT analysis, marketing / analysis / sales strategies, prices, costs and financial projections, advertising strategy and advertising, the budget and the creation of new capital. and etc.
You may not need to hire the services of a business consultant to help you create a business plan for your lawn landscaping and maintenance business; you can go online to find a source for a business plan template. With a business plan template, you can create a good business plan document for your landscaping and lawn care business.
Suitable place for a landscaping and lawn maintenance business
When it comes to choosing a location for lawn maintenance and landscaping, it is important to first look for a location where ordinary homes in the community have a garden or lawn. It would be inappropriate for you to locate your lawn care and landscaping business in an area where you are unlikely to find lawned homes.
Another key factor to consider before choosing a lawn care and landscaping business is the financial health of the residence where you want to start your lawn care and landscaping business.
The truth is, you will have a hard time growing your landscaping and lawn care business if you set up your business in a low income area or in a ghetto, if you set up your landscaping and lawn care business. lawn near a highly developed area or an area with a lot of retirees, you are likely to make good trading profits.
When it comes to a facility that can be used for this type of business, you don’t need to break the bank into a source of money to rent or lease office space. In fact, you can start your lawn care and landscaping business from your home. All you need is a small space for administrative work and a place to store your tools and equipment; You can also use your garage for this purpose.
The only reason you need an office is if you want to start a large or medium scale business with a group of employees working for you. …
Start a landscaping business from scratch. Technician Information
Most of the equipment and tools you need to start a landscaping and lawn care business can be purchased as fairly used and will serve you for a long time if properly managed and used. It’s safer and more economical to buy fairly used tools and equipment for your landscaping business, especially if you just want to start a small business. This is the equipment you will need to fully run your lawn care and landscaping business.
- Lawn mower
- Cutting scissors
- Lawn iron
- croissant cutter
- leveling rake
- spring – Take Rake
- a truck
Basically, the nature of the lawn care and landscaping business allows people to run the business from their homes. So if you need an office space, make sure it is for short term rental. The only reason you should rent a property for your lawn care and landscaping business is that you want to go big and engage in big contracts with government and corporate organizations.
When it comes to the number of employees required to run a landscaping and lawn care business, it varies. A person can effectively run a business. But if you want to build a structure for your landscaping and lawn maintenance business, you will need to hire a manager, sales and marketing manager, landscape architect / landscaper, field staff, law enforcement employee. reception. This represents approximately 5 to 10 employees.
- Manufacturing process in landscaping and lawn care
The process includes delivery. landscaping and lawn care services depend on what your customers want. Processes can range from providing forestry services to fertilizing lawns, landscaping and maintenance to landscaping, mowing lawns, planting trees, shrubs and other plants. before spraying lawns.
Other processes include basic landscaping, pruning, lawn installation (other than artificial turf), maintenance and general business services, maintenance and general services – residential services, and design, assembly and installation services
Start landscaping from scratch. Marketing plan
- Landscape marketing ideas and strategies
If you want to generate income for your business, you need to sell your products and services. To promote your lawn care and landscaping business, you need to put together your landscaping marketing plan and make sure you use all of the available web to find business offers. You need to contact and connect and network with local real estate clubs and homeowner / owner associations in the area where you want to find your business.
If you are running a mid to large sized landscaping and lawn care business, you should challenge yourself to always bid on contracts at the right time, when it is possible to process government contracts at the government level. community and state.
It is also in your best interest to enter into business partnerships with local contractors and property managers, as they also communicate regularly with property owners; through them you can do business. Here are some tips you can use to promote your landscaping and lawn care business;
- Introduce your business by sending cover letters with your brochure to real estate players, government agencies and property owners.
- Quick participation in calls for tenders on contracts
- Promote your business in magazines and on real estate / real estate websites
- List your business on the yellow ad pages
- Attend real estate exhibitions, seminars and trade shows, and more.
- Create different packages for different categories of clients to work within their budgets while providing them with quality work.
- Use the internet to promote your business
- Direct marketing
- Word of mouth marketing (referrals)
Factors That Will Help You Get the Right Prices for Landscape Business Services
The factors that will allow you to get the right quote for your services; Pricing adapted to households is a guarantee that you will keep your operating costs to a minimum. You can achieve this by running a business from your home, especially if you choose to start a small business and acquire enough used tools. and equipment to help you cut costs and get the right price that’s a win-win for you and your customers.
- Possible competitive strategies to win over your competitors in this specific industry
In some areas you will likely find several landscaping and lawn care companies and of course if you need their services you should choose the one that is cheaper or one that can perform great. If you are running a lawn care and maintenance business where there are other maintenance and landscaping companies, you need to consolidate your business in a way that gives you an edge over the competition. the need to accept in order to be competitive in the industry is to design your business in such a way that you can work comfortably with high ranking clients and low wage clients; Your prices should be suitable for the budget of the lower, middle and upper classes. Another competitive strategy,
- Possible ways to increase customer loyalty for landscaping and lawn activities
One of the surest ways to increase customer loyalty in your business is to consistently provide great service. If you continue to meet or exceed the expectations of your customers when using your services; you don’t have to struggle to build a business out of them. The main reason people look for alternatives is because their needs are not being met or they are not getting a return on their money.
- Strategies to increase brand awareness and identity of your landscaping business
It is important to develop strategies that will help you build brand awareness and create a corporate identity for your business. If you are running a large-scale landscaping and lawn care business, you need to look for ways to promote your brand. Below are the platforms you can use to promote your business brand and to promote and promote your business;
- Encourage your loyal customers to help you with word of mouth advertising (referrals)
- Advertise your landscaping and lawn maintenance activities in relevant magazines (real estate magazines), local newspapers, local TV stations and the local radio station
- Advertise your beautification activities online via the official website
- List your landscaping business in local directories (yellow page advertising)
- Use leverage on the Internet and social networks such as; Instagram, Google+, LinkedIn, Badoo, Facebook, Twitter and more. To promote your lawn landscaping and maintenance business
- Use the direct coupon method to introduce your landscaping business to residential and property managers
- Go on tours from time to time to learn more about your landscaping business.
- Distribute leaflets and flyers in targeted areas
- Attend meetings of owners and local associations in the area where you are located. is located to network and represent your landscaping and lawn care business.
Build a supplier / distribution network for your landscaping business
If you run a standard gardening and lawn care business, you should go to supply chains where you can get the necessary fumigant chemicals, fertilizers, herbs, flowers and flowerpots, etc.
Having good business relationships with the suppliers of all the raw materials and chemicals that you need for your business will help you get your job done without delay. You have the option of sourcing raw materials and chemicals from vendors or going to the market to buy them yourself. The key is to have good business relationships with the suppliers and distributors of whatever you need to do your job.
- Tips for a successful landscape business
Landscape companies are known to provide landscape maintenance and upkeep services. Their services also include the planting of trees, shrubs, flowers, lawns or gardens. Some may also offer services such as the construction of sidewalks, retaining walls, decks, fences, ponds and similar structures. These services can be performed daily, weekly or at specific regular intervals. To be successful in running this type of business, you need to create workable schedules; it is important to work with your clients on the planning.
Finally, no new business is complete without the start-up stage, which is why you should be aware that your new business will have some start-up issues. Therefore, with this in mind, you need to be determined and hardworking so that you can be successful fairly quickly.