Are you interested in starting a home painting service? here is a complete guide to starting a painting business with no money or experience .
Okay, so we’ve provided you with a detailed example painting service business plan. We also took it a step further by analyzing and writing a sample paint service marketing plan, supported by actionable guerrilla marketing ideas for paint shops. In this article, we are going to go over all the requirements to start drawing. So put on your entrepreneur hat and let’s move on.
Why start a home drawing business?
If you want to start a business that requires fairly low start-up capital, low operating costs, low costs, lack of serious technical skills, a business in high demand and with a good return on investment, then you should consider starting. To draw. Really, painting doesn’t require serious technical skills. Skills, so almost any artist you meet is likely to learn their craft. no formal training is required to start and run a successful drawing business.
Essentially, artists apply paint, specialty coatings and wallpaper to various interior and exterior surfaces for protection, cleanliness or beautification. The industry provides services to a wide range of clients covering the residential, commercial, industrial and municipal construction markets, as well as infrastructure projects such as roads, bridges and stadiums, etc. Sometimes artists are hired to paint ships, but not cars and planes, etc. RE.
On average, a standard paint shop offers services such as painting bridges, painting buildings or other structures, hanging upholstery paper, spray painting buildings or other structures, gluing walls. , painting of houses / living quarters, anti-rust (except automobile), removal of paint and wallpaper, whitewashing. The paint or coating serves two main functions; finish and protection.
What does it take to start a successful drawing business?
Despite the fact that the drawing sector is open to everyone; if you want to be an artist, you have to prepare to work hard. This is because the drawing requires a lot of climbing, bending, kneeling and stretching of the arms. You should also know that as an industrial artist you should be prepared to work outdoors and in hot, dry weather. Artists who paint bridges or tall buildings can be exposed to extreme heights and dangerous places, so they should always be concerned with safety.
On top of that, if you decide to start your own painting business from scratch, your level of determination and diligence are some of the factors that can determine if you can be successful in your business. The point is, there is a large market for artists in the United States, and of course, global positioning, good marketing skills, attention to detail, and great job execution will ensure you are successful as a artist.
To start drawing from home The complete guide
- Overview of the paint industry
According to statistics, general house and apartment painting services are expected to account for 47.6% of industry revenue in 2015. Residential painting services have also grown during this period thanks to the steady growth of housing / housing construction. In a real sense, the growth of the single family home market has resulted in an increase in demand for interior wall painting services.
- Interesting statistics on the paint industry
Like most commercial value chains in the construction industry, the paint industry is also affected by the economic crisis. Experts have predicted that the paint industry will shrink over the next five years and then rebound sharply as the housing market experiences a surge during that time. Logically, the industry will develop as household spending on renovation increases.
Statistics also show that the paint industry in the United States of America, Western Europe and Japan is mature and generally shows a relationship with the health of these economies. nations, especially housing, construction and transportation. Global demand for painting services is expected to grow by an average of 3% per year in the United States of America from 2014 to 2021, and by around 1.5-2.5% in Western Europe. However, in Japan the consumption of paints and coatings will increase relatively slowly during this period; It should increase by 0.5%.
The main change in the paint and varnish industry over the past 40 years has been associated with the emergence of new paint / coating technologies. About 45% of coatings produced worldwide are used to decorate and protect new construction, as well as to maintain existing facilities such as houses and apartments, public buildings and factories.
There is no doubt that the image of an industry is a growing industry, although it is open to all; people with little or no formal education One thing is for sure: the paint industry is a growing industry and new technologies and approaches are being used when it comes to providing standard and safer painting services . This doesn’t mean that the industry is oversaturated just because there are different areas (niches) that an artist can specialize in, and if you’re good at what you do you won’t have to fight much. to continue to attract customers.
The factors and incentives that drive entrepreneurs to get involved in the paint industry are the ability to get a good return on investment with minimal risk, low start-up capital and little or no educational or technical skills formal. For example, when you enter into a contract to paint an object, the norm is that you will be financially mobilized before performing the contract. People are also encouraged to start their own painting business because on average it pays to run a business / workforce.
Creation of a painting company from a domestic market study and a feasibility study
- Demography and psychography
The demographic and psychographic makeup of those in need of artist services encompasses the public sector, the organized private sector (most notably in real estate), households, communities, and people of different classes and walks of life.
Here is a list of people and organizations who need the services of painters;
- Home owners
- Public sector (government agencies, etc.)
- Organized private sector (business organizations)
- Property management companies
- Real estate companies
- Construction companies
- States and communities
- Religious centers
- Interior decoration and refurbishment companies
List of painting niche ideas you can specialize in
When it comes to design, an entrepreneur has a few ideas to choose from in the industry. In addition to existing niches in painting, a creative entrepreneur can create their own niche.
Here are some niches / areas in which an artist can specialize;
- General paint for living spaces
- General paint for living spaces
- Paper pendant and wall coverings
- Remove paint and wallpaper
- Construction paint
- Do not build paint
The level of competition in the paint industry
To survive in the business world as an artist, you need more than your experience, the knowledge of how to do standard paint or coating jobs, and how to communicate with key people who are important in the business. real estate and construction; the makers who can decide who has a drawing contract and everything.
One thing is certain; the fact that any serious and hardworking person can become an artist with little or no formal education makes the industry open to everyone and therefore increases the level of competition in the industry. Therefore, if you are starting your own painting business, you should be prepared to compete with professional and non-professional artists.
List of famous brands in the paint industry
Here are some of the biggest paint companies in the world and their market value;
- AKZONOBEL – Netherlands ($ 15.053 billion)
- PPG Industries – United States ($ 14.924 billion)
- SHERWIN WILLIAMS – United States ($ 9.85 billion)
- DUPONT – United States ($ 5.76 billion
- BASF Denmark (5.187 billion USD)
- VALSPAR United States ($ 4.165 billion)
- DIAMOND Paint United States ($ 3.968 billion)
- SACAL UK ($ 3.881 billion)
- NIPPON Paint Japan ($ 3.026 billion)
- RPM Inc USA ($ 3.002 billion)
There are no hard and fast rules for getting started in the United States of America; it’s an easy business to set up by any standards. So, when trying to rip your brains out in economic analysis, you have to remember that you might not need the services of a business consultant before you can successfully jump in and start painting.
If you are determined to start a painting business in the United States, you shouldn’t worry about how to acquire and equip office space, or hire staff, etc., you should worry about the way to attract customers and ensure safety. enticing paint contracts with construction giants, real estate companies and other industry players. Indeed, you can successfully run a painting business from your home.
On average, starting and running a painting business in the United States can be profitable simply because you don’t need to maintain an office or a large workforce when you don’t have a contract. paint.
Is it worth starting a business from scratch or is it better to buy a franchise?
If you want to start painting you only have one option and the choice is to start a business from scratch. This is because there is no franchise for drawing companies; the nature of the business does not allow you to sell a franchise.
One thing is for sure, people are motivated to start a business based on various factors and incentives. If you want to start a business that you intend to control, a trade mark that you hope to someday transfer ownership to your children and maybe also sell shares in the future, it’s best to start from scratch.
Threats and potential challenges you will face when starting a painting business
The threats and challenges that a start-up painting business may face are that it will be competing with established and established painters as well as other paint companies that are likely to be open in the same location as the your. You must do your best to compete for the market available in the location you choose to start your own painting business.
Other threats and challenges that you are likely to face when starting your painting business are economic downturns, which typically affect purchasing power, as well as unfavorable government policies. For example, if the government in your country imposes an embargo on the construction of a new building where your business is located, it will undoubtedly have a negative impact on your business.
Starting a Home Painting Business Legal Issues
- Best legal entity to use for painting
When it comes to choosing a legal entity for your business, what you want and the type of business model you intend to create should be one of the factors that should guide your decision. Typically, you have the option of choosing a general partnership, a limited liability company commonly known as an LLC, or a sole proprietorship for a business like paint.
Usually, a sole proprietorship should have been the ideal business structure for a painting business, especially if you are starting out with moderate start-up capital. But people prefer a limited liability company for obvious reasons. In fact, if you intend to grow your business and get big deals with government agencies, construction and real estate giants, choosing a sole proprietorship is not an option for you. A limited liability company, LLC, or even a general partnership will reduce this for you.
For example, setting up an LLC protects you from personal liability. If something is wrong with the business, only the money you invest in the limited liability company is at risk. This is not the case for sole proprietorships and partnerships. Limited liability companies are simpler and more flexible to manage, and you don’t need a board of directors, shareholder meetings or other formal management formalities.
Attractive business name ideas suitable for painting business
When it comes to choosing a name for your business, there are no hard and fast rules to follow. Just be sure to choose a memorable name that can clearly indicate the nature of your business. A good business name is a good marketing tool.
Here are some eye-catching ideas for your business name that you can choose for your painting business;
- Bobby Cool Professional Painting Painting Services
- Everything about the paint and coating company
- Kerry & Sons industrial painting company
- Great Grace Artist Group
- Multi-color limited
- The Painting Gurus Ltd
- Company “Pinceaux”
- Rainbow group
The best insurance you need to paint
in the United States In the States, and of course in most countries of the world, you cannot run a business without some of the basic insurance policies required by the industry in which you want to work. So, if you want to start painting in the United States, you should budget for insurance and perhaps consult an insurance broker to help you choose the best insurance policies for your painting business; their responsibility is to help you assess the risks associated with the type of business you plan to carry on and to advise you accordingly. In addition, you will be exposed to risks and risks if you engage in industrial painting and painting of high rise buildings, etc.
Here are some of the top insurance policies to consider when buying if you want to start your own painting business in the United States of America;
- General insurance
- Health insurance
- Risk insurance
- Liability insurance
- Workers compensation
- Overhead / disability insurance
- Group insurance for business owners
Protection of intellectual property and trademarks
You don’t necessarily need intellectual property or trademark protection for a business like paint. The truth is, you can run a successful business without having any reason to take anyone to court for infringement of your intellectual property.
But you can still decide to seek intellectual property protection and register your trademark only to protect your logo or other official business document. You can start the process by applying to the USPTO. Please note that final approval of your trademark is subject to legal review as required by the USPTO.
Do i need professional certification to start drawing?
Generally, you don’t need professional certification before you are allowed to legally open your own painting business in the United States of America, Canada. and in Australia and even in Europe. It is a business open to schoolchildren and the uneducated; both skilled and unqualified, so there is no need for special professional certification.
However, due to the risk that professional painters may be exposed, especially when damaging bridges and other high-rise structures, it will be an advantage for them to proceed with professional health and safety certification. If you can get professional health and safety certification as a professional artist, it will show your potential clients that you are serious about your business.
List of legal documents you need to run a painting business
The legal documents required to run a painting business are arguably the basic legal requirements required to run a business in the United States of America, simply because of the nature of the business. Here are some of the basic legal requirements necessary for you to successfully start and run your own painting business;
- Business and liability insurance
- taxpayer ID
- Registration certificate
- Business license
- Business plan
- Non-disclosure agreement
- Employment contract (letters with proposals)
- Employee manual (optional)
- Operating Agreement for LLC
- Insurance policy
- Contract document
Writing a business plan for your painting company
It is important to make it clear that no matter what type of business or size of business you intend to start, it is always a good idea to write a good business plan before taking action. The truth is, you need a good business plan to successfully run a standard painting business.
Simply put, a business plan is the preliminary outline needed to run a successful business. Business; Having a workable business plan will help you reduce the trial and error approach to doing business. You will be able to run your business with purpose and possibly with precision; You will know what to do at all times and how to deal with challenges and growth.
Therefore, if you want to start your own professional drawing business, you need to write a detailed business plan which can pass the reality test when submitted; you should be working with facts, figures, and other industry metrics as to where you intend to start your painting business.
The whole idea of writing a business plan is not just to have a business document in place; but a detailed guide on how to effectively run your business from scratch. Your business plan should describe and cover strategies on how you are going to run your painting business. The rule of thumb when writing a business plan is to try to be as realistic as possible and never overdo projects, relying on income and profits, etc.
These are the key areas to cover in your business plan;
Resume and Company Descriptions : You should write about your business concept, your company descriptions, your company statement and mission statement, as well as the location of your company. located among other key factors.
Other key elements that should not be missing from your professional paint business plan are product offering, SWOT analysis, competitive analysis, marketing / sales / strategy analysis, target market, goals market, prices, costs and financial projections, advertising. and advertising strategy, expansion and growth strategies, budgeting and initial capital formation, etc.
Detailed cost analysis to start drawing
In fact, when this happens when starting a painting business, there are many factors that affect the amount needed to start a successful business. Factors such as where you are going to start the business, the type of clients you want to do business with, and of course the state of the economy when you are about to start the business .
No matter where you are going to start in your drawing business, you will need to complete most of the points listed below;
- The total fee for registering a business in the United States of America is $ 750.
- Legal fees for obtaining licenses and permits 1300 USD.
- Marketing advertising costs of US $ 3,500, plus flyer printing (2,000 flyers at US $ 0.04 per copy) totaling US $ 3,580.
- Insurance coverage (civil liability, workers’ compensation and property damage) totaling $ 2,400.
- The cost of paying a 12-month store rent of $ 1.76 per square foot for a total of $ 52,800 (optional, as you can be successful in doing business from your home)
- Renovation of the store costs $ 5,000.
- Other start-up costs, including supplies ($ 500) and telephone and utility deposits ($ 2,500).
- Running costs for the first 3 months (employee salaries, bill payment, etc.) USD 10,000
- Painting tools and safety gadgets cost $ 2,000
- The cost to purchase furniture and gadgets (computers, printers, telephone, tables and chairs, etc.) is $ 4000.
- Website launch costs $ 600 (for online consignment shops)
- Additional costs (business cards, signs, advertisements and promotions, etc.): $ 2,000
Based on a market research and feasibility study report, you would need an estimate of around $ 10,000 or less to successfully start a small painting business in the United States of America . (This means you will be running the business from your home, eliminating the cost of renting and maintaining offices)
If you want to start a mid-size painting business in the United States of America, you don’t need less than $ 100,000 ($ 70,000) (you may need to rent a small office space or share an office with somebody)
And if you are intending to start a large-scale painting business in the United States of America, you should consider creating over one hundred thousand dollars ($ 100,000) in start-up capital.
- Finance your painting business
There is a good thing in the art business. that you can start a business with a fairly low start-up capital (money). In fact, the main costs that you should incur are the purchase of brushes and other painting supplies that come with it.
But on average, you would need some start-up capital to run a typical painting business, as you would need to rent and equip an office and possibly hire one or more employees. Believe me, it can be difficult to raise capital to start a business idea. Your idea must be feasible and promising so that you can get funding from financial institutions or angel investors.
The first thing to do before looking for start-up capital for your business is to prepare a project. detailed business plan. With a good business plan, you can easily convince investors to invest in your business. The truth is, no bank can give you credit if you don’t have an effective and achievable business plan. Plus, investors won’t take you seriously if you don’t have a local business plan before you head to your seed capital.
There are several options for raising funds to finance a start-up business. Some of the options are:
- Collect money from personal savings and sell personal stocks
- Raise funds from investors and business partners
- Apply for a loan from a bank
- Transfer your business idea and apply for business grants and seed funding from donor organizations and angel investors
- Look for loans on favorable terms from family and friends
Choose the perfect location for your painting business
When starting a painting business it is very important to have a strategic location that you have chosen to host your tent. It is important to note that painters are in great demand in places where large-scale construction work is taking place, as well as in places where you can easily find property management companies, property development companies, specialists in interior decoration / renovation and construction companies.
Besides the above points, these are some of the factors that you should also consider before choosing a location for your painting business;
- Location demography
- The purchasing power of the residence at this location
- Seat availability
- Number of artists in this place
- Local community / state laws and regulations
- Nature of construction and real estate activities on the site
Start of work in the area of painting work. Technical details
Typically, there are no technical requirements to start a painting business, other than what you might want to purchase, you may want to purchase a CRM application to help manage your customer base; let them know every time you run a promotion (half price painting on Christmas, Thanksgiving and Holidays etc) and keep in touch with them.
When it comes to renting or renting a store, your financial capacity should influence your choices. If you have the necessary financial means, it is advantageous for you to buy real estate or to rent an object that will serve as an office; this usually gives you the freedom to design the object however you want. But if you have little money, you have no choice but to rent space, work from home, share an office with someone, or rent a virtual office.
Typically, a small painting business would have an owner (main artist) and one or more assistants (they could also be trained or professional artists). But if you are going to be working with a large-scale standard painting company, you should consider hiring an office manager, business development agent, office assistant, 5 or more full-time professional painters, and possibly a driver. company truck. (to move workers, equipment, and supplies such as ladders, paintbrushes, scrapers, guards, paints and loads, etc.) On average, you will need 5-15 employees to work for one standard painting company in United States of America.
Service process associated with the professional paint industry
The process of providing professional painting related services depends on the niches or services offered by the business. On average, the process starts with submitting or submitting an offer for a paint / coating contract, once the contract is won the entire contract document should be signed and prepayment made as required.
After payment is cleared, the painting company must send professional painters, along with the equipment and supplies needed to do the job.
In addition, professional painting companies have a habit of accessing the risk and the nature of the work they are doing before billing the entity requesting their services. More often than not, if a contract involves painting bridges or high rise buildings, bills tend to go up due to the high risk associated with climbing and equipment like fees etc. , which will be used to do the job. p99>
Starting a paint business marketing plan
- Marketing Ideas and Strategies for Painting Companies
Professional drawing is not what you need to retail products, so you should do your best to take advantage of the opportunities that are available or to make the most of all the opportunities that come your way.
So, when developing your marketing ideas and strategies for your professional painting business, make sure you create a compelling personal and company profile that should include high profile jobs you have done in the past. The truth is, if you could work for big clients like government agencies, large corporations, and the like, it will definitely give you leverage in the market when you do business.
Here are some of the platforms you can use to promote your professional painting business;
- Promote your business in relevant real estate magazines, TV and radio stations and make yourself available for talk shows and interactive sessions on TV and radio)
- List your business on local directories / yellow pages (online and offline)
- Attend exhibitions, seminars and real estate businesses. Fairs, etc.
- Use the internet to promote your business
- Join local chambers of commerce around you for the primary purpose of networking and marketing your professional painting business.
- Introduce your business by sending cover letters along with your brochure to all businesses, community leaders, schools, hospitals, hotels and government agencies in your target area.
- Effectiveness of calls for tenders on contracts
- Create different packages for different categories of customers according to your budgets.
- Do direct marketing, referral marketing, and email marketing.
Possible competitive strategies to win your competition in the paint industry
When it comes to the competition of a professional artist who has just started a business, you have to take the initiative; you shouldn’t wait for people who need artists to find you, you should go after them. For example, one of the easiest ways to get painting contracts is to make sure you go to job sites and try to bid as much as possible. or submit proposals that are generally below the paint industry average in your area. With this association with your compelling business profile, some building contractors will want to give you a try.
One thing is for sure, if you are able to do a great job you probably won’t go out of your way to convince the building the contractor will provide you with a painting contract if possible in the future. If a building contractor is eminently happy with the results of your work, they’ll likely refer you to other building contractors and introduce you, and this may just be the break you need as a professional painter.
Finally, make sure your organization is well positioned and, if possible, forges strategic partnerships with other key real estate / construction players; this will definitely give you a competitive advantage over your competition.
Possible ways to increase customer loyalty for the paint industry
When it comes to business, no matter what industry you choose to pitch your tent in, one of the easiest ways to increase customer loyalty and potentially attract new customers is to always keep your customers happy. clients. If your customers are happy with your service, they are unlikely to be able to find an alternative service provider or product.
Statistics show that one of the main reasons customers choose an alternative service provider or product is a decline in quality. Another reason is poor customer service.
If you can continue to improve your service and customer experience, you won’t have a hard time retaining your loyal customers.
Part of achieving this goal is making sure you visit the paint job to make sure the paint is nice and the customer happy. When it comes to managing your customers and building customer loyalty, you need to buy dedicated CRM software. With a personalized CRM system, you can easily keep in touch with your customers (you can do a quick survey, you can introduce them to new products and prices without any difficulty, you can congratulate them on their birthdays and other anniversaries, you can send bulk sms and personalized emails, and most importantly, you can easily receive information and feedback from them).
Discuss strategies to increase brand awareness and create a corporate identity
When it comes to creating a corporate identity for a professional painting company, the level of clients you have worked for and the nature of the painting contracts you have worked with in the past are always a major driver of the business. brand development.
It is very important to work with your consultants to help you define advertising and promotional strategies that will help you penetrate the heart of your target market. First of all, you need to make sure that your brand is visible and well-informed, so you need to make arrangements to work with different categories of people in the company. All of your promotional material and jingles should be done by some of the best in the business.
Below are the platforms you need to leverage your power on to build brand awareness and create a corporate identity for your professional painting business;
- Introduce your business by sending cover letters along with your brochure to all businesses, community leaders, schools, hospitals, hotels and government agencies in your target area.
- Promote your business in relevant real estate magazines and websites
- Register your business in local directories / yellow pages (online and offline)
- Promote your business on local TV and radio stations.
- Attend real estate trade shows, seminars and relevant trade shows to raise awareness and promote your brand.
- Get involved in direct mail marketing
- … Internet (social media platforms and your official websites) to promote your business
- Make sure your employees wear your branded shirts at all times during office hours and be sure to label all official vans, trucks and vehicles in your company. and etc.
Creation of a supplier / distribution network for your painting company
If you are a professional artist, of course often when you sign a contract you are responsible for choosing the best colors suitable for painting a building or object, as well as purchasing all the necessary consumables such as paints, sealants, masking taps, etc. required to complete the task.
For this reason, you must have strong business relationships with some of the best paint manufacturing companies in your country to facilitate the sourcing of paints when needed. If you live in the United States, you can form a strategic marketing alliance with paint companies such as PPG Industries, SHERWIN Williams United States, RPM Inc. United States, VALSPAR United States, DUPONT United States and Diamond Paints United States. -United. This will make it easier for you to ship supplies for free at a lower cost, possibly on credit when you request them.
Tips for a successful painting business
The truth is, no matter what you do, your ability to see all of your team members on the same page at all times is one of the keys you need to successfully run an organization.
As the CEO or chief artist of a professional painting company, you are responsible for the direction of the company. Part of what you need to do is make sure you have time for office meetings; when problems, feedback, forecasts and topical issues are discussed. Meetings can take place daily, once a week, twice a week, or once a month. The bottom line is that your organization should have regular meetings.
Regular assessments and training of your employees will help you manage your organization effectively. Encourage your employees to obtain the appropriate safety certifications; this will help your organization’s profile and of course help individuals. You can sponsor some of the certifications in whole or in part.
Finally, you need to keep your doors open to suggestions from your team members and clients. It is very important to reward the excellent performance of your organization; this will go a long way in encouraging healthy competition in your organization.