Are you interested in starting to clean your house from home? here is a complete guide to start cleaning your home with no money and no experience .
Ok, so we have provided you with a detailed example of a home cleaning business plan template. We also took it a step further by analyzing and writing a sample home cleaning marketing plan backed by actionable home cleaning guerrilla marketing ideas. In this article, we’ll go over all the requirements to start cleaning your home. So put on your entrepreneur hat and let’s move on.
Why start cleaning your house?
The cleaning industry offers a variety of services. This is because people need their environment, as well as their personal qualities. All over the world, as in the case of America, cleaning is never frivolous. This is due to the huge profits and return on investment that this industry brings to individuals and businesses in general which is why a lot of people are constantly turning to this profession. Plus, it doesn’t cost an arm and a leg to go deep and start this business.
Recent statistics indicate that in 2010, around 50,000 cleaning services were in operation. in the United States, and it is divided into the following category; approximately 9,000 carpet and upholstery companies which generate annual sales of approximately $ 40 billion. In addition, around 90% of cleaning revenue comes from cleaning companies and around 10% from carpets and upholstery.
In 2015, there were around 30,000 businesses in the laundry and dry cleaning industry, generating around $ 10 billion in 2015 – 70% of revenue, including laundry and dry cleaning operations, of which 30 % ended up being laundromats. As mentioned before, it’s all about cleaning. it includes general services such as garbage cleaning, floor polishing and more specific services such as window cleaning. Carpet cleaning service not only deals with carpet cleaning but also includes leather, tile cleaning or water damage repair services.
It is generally said that cleaning companies are located in urban and suburban centers where there are a lot of offices. For those working in dry cleaning, this includes collecting clothes from a store or a customer’s home, as well as cleaning on-site or at a central office. You also have to click on the garment and return it to the customer.
Getting Started Cleaning Your Home From Home Complete Guide
- Overview of the household cleaning industry
A study from the United States of America indicates that in 2010 there were 824,394 workers in the cleaning industry. Thus, we can categorically state that the industry is quite one-sided. One of the reasons for this is that the top fifty companies account for around thirty percent of revenue. In addition, about 7% of cleaners were self-employed. There are large and small cleaning companies.
One of the issues that some cleaning companies face, especially in small businesses, is that they tend to limit themselves to residential cleaning, as large-scale commercial cleaning requires a lot of personnel and specialized skills. The economic crisis in the United States of America has, in a way, affected the cleaning industry as it has affected most of the US industries, but the healthcare industry has played an important role in the profitability of the cleaning industry.
It can also be said that the level of competition in this industry is indeed high, and this is due to the surprisingly low barriers to enter the field, which leaves room for a very difficult level of competition. It is for this reason that profit margins tend to be low and customer retention becomes essential. Labor costs are typically around 80% of total operating costs. Cost is often the most important factor for a business when choosing a supplier in this industry.
In America, it is essential to declare that immigrants constitute a significant part of the workforce in this field, so knowledge of the relevant regulations can be essential. Cleaning a business by employees is an industry that exposes them to dangerous chemicals that can have adverse health effects. These factors lead to high turnover, which can be a serious problem for a business.
Start a cleaning business with home market research and feasibility study
- Demography and psychography
The demographic and psychographic makeup of those who need the services of a private cleaner includes the public sector, the organized private sector, households, communities and people of different classes and
Below is a list of people and organizations that require the services of private cleaning companies;
- Public sector (government agencies, etc.)
- Organized private sector (companies)
- Businessmen and entrepreneurs
- Campuses and schools
- Event organizers
- States and communities
- Religious centers
- Sports organizations
List of niche home cleaning ideas you can specialize in
As with other forms of business, there are many opportunities in the cleaning industry; in fact, you can actually handle more than one niche at a time. This is done so that there is no redundancy and so that all full and adequate dimensions commercially available can be used.
Here are some niches / areas in which a private cleaning company can specialize;
- Office cleaning
- House cleaning
- Dry cleaning
- Upholstered furniture cleaning
- Carpet cleaning
- Clean up the school
- Cleaning of clubs, bars and hotels
- Clean up the school
- Cleaning of church / religious houses
- Cleaning after construction
- Cleaning for work
The level of competition in the cleaning industry
Business Survival As a privately held home cleaning company, the world demands that everyone bring more than experience to the table. It is urgently important that you learn to think even without a box. This is because there are already a lot of people in the business doing great things. So, in order for you to be able to outperform others, you must be prepared to have a superior entrepreneurial spirit.
The competition is that the cleaning industry is so fierce that only those who can survive and get a good return on their investment make it strong. All of the clean-up areas are already mined in America, but one thing you might think is the sky is too big for two beds to collide. Find your niche and do it really well and soon you will become a household name.
List of famous brands in the cleaning industry
There are many cleaning companies in the United States of America that have gone through a terrible phase of activity and can be considered successful. Some of the top private cleaning companies in the United States of America include:
- AirScan Titusville, Florida
- Academi McLean, VA
- Custer fights McLean, VA
- DynCorp Falls Church, Virginia
- G4S Risk Management Palm Beach Gardens, Florida
- GC Sierra Washington, DC
- Jorge Scientific Corporation Arlington, Virginia
- KBR Houston, TX (formerly a Halliburton Division)
- MPRI, Inc. Alexandria, Virginia
- MVM, Inc. Vienna, Virginia
- Northrop Grumman Los Angeles, California
- Raytheon Waltham, MA
- Titan Corporation, San Diego, California
- Triple Canopy, Inc. Herndon, Virginia
When vacancies decrease sharply in an office, it contributes to the success of the cleaning industry. This is largely due to the fact that low office vacancy rates are critical to the continued success of cleaning and carpet cleaning, as they depend on getting most of their business from office and commercial buildings. When vacancies exploded during America’s recent depression, business took a hit.
This also applies to the residential cleaning niche; when incomes are lower, residents will decide to save money by postponing carpet cleaning. Competition may come from cleaning services from excellent cleaning companies who are willing to run the business in a very professional manner. These companies offer services such as; parking, snow removal and pest control.
Starting to clean your home might seem so easy at first glance, but in the truest sense it takes a lot of work. So this is a very serious business that requires in-depth economic analysis to reduce the risks and other factors associated with starting a business from scratch or investing in a business idea.
If you want to start a home cleaning business in the United States, you don’t just have to take care of purchasing office space and equipment, or hire the best hands in the business, you also need to worry about how to attract customers and get very encouraging deals that would advertise. the presence of your private cleaning company for all.
Regularly, create and manage a household in the United States. Estates can be profitable simply because you don’t need to maintain a large workforce unless you have a cleaning contract to complete. In fact, with a good key company profile, highly skilled, highly skilled, and highly skilled employees on your team, you won’t have to fight hard to win security contracts when you apply.
Is it worth cleaning up from scratch or is it better to buy a franchise?
It is true that a surefire way to gain popularity and make a lot of money when you are just starting out in the industry might be to start using another brand through a franchise. However, the truth remains that not all types of businesses are required to cross this franchise peak. There are businesses that are best built from zero to success.
One thing is for sure: People are motivated to start a business based on various factors and incentives. If you want to start a business that you intend to control, a trademark that you hope to someday transfer ownership to your children, and maybe also sell a franchise in the future, it’s best to start from scratch. . But if you just want to earn money and multiply your wealth, you can also buy a franchise from a successful cleaning company that is willing to sell their franchise.
Threats and potential challenges you will face when starting a cleaning business
Typically in the cleaning industry, both established private cleaning companies and start-ups are exposed to threats and challenges from government policies, a global economic recession that typically impacts costs and unforeseen natural disasters. (natural disasters that can lead to a regression).
Another threat that you are likely to face when starting your own private cleaning business is the emergence of a well established private cleaning business in a location where your business has a strong presence.
Building a household from legal issues at home
- The best legal entity to use for a household
It is true that starting a private cleaning business is a very serious business, so the legal entity you choose will go a long way in determining the size of the business. Choosing a legal entity for a home cleaning business can be fairly straightforward, especially if you decide to expand your business.
When it comes to choosing a legal entity for your private cleaning business, you have the option of choosing from general partnerships, limited partnerships, LLCs, C companies or S companies. It is important make it clear that these different forms of corporate legal structure have their own advantages and disadvantages; this is why you should carefully weigh your options before deciding on the legal structure on which your personal cleaning equipment will be built.
Here are some of the factors to consider before choosing a legal entity for your cleaning business; limitation of personal liability, ease of transfer, acceptance of new owners and investor expectations and tax matters. If you take the time to critically research the different legal entities to use in your private cleaning business, you will agree with this limited liability company; An LLC is the most suitable. You can start your cleaning business as a limited liability company (LLC) and in the future turn it into a C company or even an S company, especially if you are planning to go into the market.
Switching to a C or S company will give you the opportunity to grow your business to compete with the major players in the security industry; you will be able to receive capital from venture capital companies, the stock market, you will have a separate tax structure and you can easily transfer ownership of the business; you will also have flexibility in ownership and in your management structures.
Attractive business name ideas suitable for household
When it comes to choosing a name for your cleaning business, there are no hard and fast rules to follow. This is because private cleaning companies are not like other companies that hope their names can help them attract passers-by who can just come in to do business with them; There is no rule of thumb.
Here are some eye-catching ideas for your business name that you can choose for your private cleaning business;
- Spic and Span
- Cleaners cop
- Snow White Cleansers
- Hygiene companions
- Mud avengers
The best insurance you need to manage your household
In the United States, and of course most countries around the world, you can’t run a business without some of the basic insurance policies required by the industry you want to work in. Also, the nature of the cleaning industry requires proper insurance coverage, or you will be forced to go out of business if something is wrong with the security contract you are working with.
It is therefore important to establish an insurance budget and possibly consult an insurance broker who can help you choose the best insurance policies for your home cleaning business; their responsibility is to help you assess the risks associated with the type of security activity you intend to do and to advise you accordingly.
Here are some of the basic insurance policies that you should consider when buying if you are looking to start your own private home cleaning business in the United States of America;
- General insurance
- Health insurance
- Risk insurance
- Payment protection insurance
- Liability insurance
- Workers compensation
- Insurance against unforeseen expenses
- Group insurance for business owners
Protection of intellectual property and trademarks
If you are considering starting your own private home cleaning business, you should consider filing for intellectual property protection claims. Applying for intellectual property protection for a private cleaning company not only protects your company logo and other documents, but also protects your software applications and of course your company name.
If you want to apply for intellectual property protection and also register your trademark in the United States, then you need to start the process by filing an application with the USPTO. The final approval of your mark is subject to legal review, as required by the USPTO.
List of legal documents required to manage a household
in America there are various legal documents which usually have to belong to different companies. However, these documents can vary widely due to the fact that different things may be needed depending on the circumstances.
Here are some of the basic legal documents that you must have if you want to start a private cleaning business in the United States of America;
- Registration certificate
- Safety inspection certificate
- Business license
- Business plan
- Non-disclosure agreement
- Memorandum of Understanding (MoU)
- Employment contract (letters with proposals)
- Operating agreement
- Company charter
- Operating Agreement for LLC
- Insurance policy
Development of a business plan for cleaning the house Company
If you are looking to start a private home cleaning business, one of the first steps is to consult an expert to help you write a good, viable business plan. The truth is, in order to successfully run a home cleaning business, you need a good business plan.
A business plan is a preliminary outline required for a successful business; Having a workable business plan will help you reduce the trial and error approach to doing business. You will be able to run your business with purpose and possibly with precision; You will know what to do at all times and how to deal with challenges, growth and expansion.
So, if you want to start your own home cleaning business, you need to write a detailed business plan that can pass a reality check when it does; You have to work with facts, figures and other metrics in the cleaning industry, as this applies to the country in which you intend to start a business.
The whole idea of writing a business plan is not just to have a business document in place; but a detailed guide on how to effectively run your business from scratch. Your business plan should outline and outline the strategies on how you plan to manage and grow your private home cleaning business. The rule of thumb when writing a business plan is to try to be as realistic as possible and never overdo projects, relying on income and profits, etc.
These are the key areas to cover in your business plan;
Resume and Company Descriptions : You are expected to write about your business concept, your company descriptions, your company statement, mission statement, and your company location. and also if you intend to sell a franchise or open outlets in different cities in the United States of America and other parts of the world.
The other key elements that should not be missing from your business plan are product and service offering, SWOT analysis, competitive analysis, marketing / sales / strategy analysis, target market, objectives market, prices, costs and financial forecasts, advertising and advertising strategy, expansion and growth strategies, budgeting and initial capital formation, etc.
Detailed analysis of the costs of starting a cleaning business
There are several expenses you will need to make before successfully starting your own private cleaning business. It is important to note that the location you choose to start your business will definitely affect the overall cost of starting a business, so it is very important to prepare and analyze your feasibility studies and market research before proceeding. budget and find sources. to finance your business.
Here are some of the top costs to consider when starting a private cleaning business in the United States of America;
- The total fee to include business in the United States of America is $ 750.
- Budget for insurance, permits and licenses $ 5,000
- The amount required to rent a suitable office space with sufficient space in the agency
- States of America (including construction of the facility) US $ 50,000.
- Cost of office equipment (computers, printers, fax machines, furniture
- telephones, filing cabinets, electronic security gadgets and devices, etc.) $ 15,000
- The cost of launching an official website is $ 700
- Additional costs (business cards, signs, advertisements and promotions, etc.) $ 2,500
- Miscellaneous $ 1000
Based on our research and feasibility report, it would take us about $ 120,000 to start a small cleaning business in the United States of America. On average, you will need over $ 200 to start an average home cleaning business in the United States of America.
If you decide to start a large home cleaning business, you should consider a budget of around $ 2 million or more. This money includes payment for expert services to be included in your employee / payroll.
- Fund your home cleaning business
If you decide if you are starting your cleaning business on a small scale, you may not need a lot of resources to start a business, but if you decide to start a large-scale job, you will definitely need to raise the capital. necessary to start a business.
If you are starting your large-scale business, you will need decent office space, office equipment and furniture, as well as funds allocated from the budget for salaries and utilities for at least 3 months, and you will also need money to purchase the necessary cleaning materials. , vans and gadgets, etc. Basically, you have to generate your start-up capital.
When it comes to financing a business, one of the first and perhaps the main factors to consider is writing a good business plan. If you have an effective and achievable business plan, you may not have to work on your own before convincing your bank, investors, and friends to invest in your business.
Here are a few options you can explore when looking for start-up capital for your home cleaning business;
- collect money from personal savings and sell personal stocks and property
- collect money from investors and business partners
- Apply for a loan from your bank / banks
- Submit your business idea and apply for business grants and seed funding from donor organizations and angel investors
- Source of loans on favorable terms from family and friends.
Choosing a location for your cleaning business
Choosing a location for your business is not something you should do without proper guidance, the truth is that if you are wrong about where you decide to pitch your commercial tent, you will probably have a hard time being successful. business. One of the main reasons a business struggles, fails and ultimately closes a store is because the owners have chosen the wrong location for the business.
However, if you are able to build a successful cleaning business brand, then you can run your business anywhere in the world and continue to be successful in that business, especially if you are in the consultancy industry. safe. Conversely, if you are just starting out; especially if you are new to the cleaning industry, it is important that you locate your business in an area with healthy business operations.
Here are some of the factors to consider before choosing a place to clean your home;
- Location demography
- Location availability
- Number of private cleaning companies on site
- Local community / state laws and regulations
- Traffic, parking and security, etc.
Generate details about the technical workforce in the household
If you are starting to clean your home, you should be prepared to purchase effective cleaning supplies, gadgets, and accessories – these are some of the main technical areas that you are expected to spend some of your start-up capital on.
When it comes to choosing between renting and renting office space, the size of the private cleaning business you want to build and your overall budget for the business should influence your choice. If you have enough capital to organize a private cleaning service, you should consider renting space for your office; When you hire, you’ll be able to work with long-term planning.
Regarding the number of employees with whom you are expected to start a business; You should consider your financial options before making a decision. But good enough, you don’t need to maintain a large workforce if you are running a private cleaning company. You can hire and train employees whenever you need them.
On average, you will need a CEO or President (you can fill this role), administrator and human resources manager, cleaning consultants and partners (different areas of specialization depending on your company) , an executive director / marketing manager, a customer service specialist. or an administrator as well as an accountant.
Additionally, you need a minimum of 10 key employees to effectively run an average private cleaning company. Please note that there will be times when you will go out of your way to hire experts to help you manage some high level contracts. If you are just starting out, you may not have the financial capacity or the business structure to retain all the professionals expected to work with you, so you should plan to partner with other security agencies specializing in areas in which You do not work. t.
- Service process associated with the cleaning industry
The service process undertaken in the private cleaning industry varies from company to company. On average, the process begins with the submission or submission of an offer to conclude a cleaning contract, once the contract is won, it is expected that the entire contractual document will be signed and the prepayment made if necessary.
Once the payment is cleared, the cleaning company is supposed to deploy cleaners as needed to do the job. Additionally, private cleaning companies first practice accessing the associated risk and the nature of the work they need to do before billing the organization. who requested their services.
Starting a cleaning business marketing plan
- Cleaning up business marketing ideas and strategies
A private cleaning company is not a business that you retail for products that you have to do your best to maximize the opportunities that come your way.
So, when developing your marketing ideas and strategies for your cleaning business, be sure to create an attractive personal and business profile that should include the profile of your board of directors and management team. The truth is, having highly trained, trustworthy, and successful cleaning professionals on your board and senior management team will definitely give you leverage in the market.
Here are some of the platforms that you can use to promote your home cleaning business;
- Promote your business in relevant trade magazines, TV and radio stations and make yourself available for safety talk shows and interactive sessions on TV and radio)
- List your business on local directories / yellow pages (online and offline)
- Visit health exhibits, seminars and trade shows, and more.
- Use Internet Resources to Promote Your Business
- Join local chambers of commerce around you for the primary purpose of networking and marketing your private security business.
- Introduce your business by sending cover letters along with your brochure to all businesses, community leaders, schools, hospitals, hotels and government agencies in your target area.
- Effectiveness of calls for tenders on contracts
- Create different packages for different categories of customers to work with your budgets.
- Do direct marketing, referral marketing, and email marketing.
Possible competitive strategies to win your competition in the cleaning industry
It can be difficult to be competitive as a newcomer to the cleaning industry, especially in a highly organized market like the United States of America, so you need to choose your board members carefully and your core management team. In addition, you should consider the service offering that You are offering.
If you work for a cleaning company, if you have the experience and equipment to complete the contract, you probably won’t have a hard time competing in the industry. Therefore, be sure to do your best when given the opportunity to manage a contract. You must be known to provide excellent cleaning services at all times. Creativity, excellence and attention to the smallest safety details must be our signature.
Finally, make sure your organization is well positioned and, if possible, forge strategic partnerships with other key players in the security industry; this will definitely give you a competitive advantage over your competition.
Possible ways to increase customer loyalty for housekeeping
When it comes to business, no matter what industry you work in, choose your tent setup, one of the easiest ways to increase customer loyalty and potentially attract new customers is to forever satisfy your customers. If your customers are happy with your service, it is unlikely that they will be able to find another service or product provider.
Statistics show that this is one of the main reasons a customer chooses an alternative service or product provider when the quality drops. Another reason is poor customer service: if you can continue to improve your service and customer experience, you won’t need to support your loyal customers.
To achieve this goal, you must monitor the progress of the results or results with the aim of improving them quickly depending on the circumstances. When it comes to managing your customers and building customer loyalty, you need to buy custom CRM software.
With a personalized CRM system, you can easily keep in touch with your customers (you can do a quick survey, you can submit new products and their prices without any difficulty, you can congratulate them on their birthdays and other anniversaries, you can follow their success stories, you can send bulk text messages and personalized emails, and most importantly, you can easily get their compliance and feedback).
Strategies to increase your brand awareness and create a corporate identity
When it comes to creating a corporate identity for a home business, the level of clients you have worked for and the nature of the contracts you have worked with are always the primary driver of brand development.
It is very important to work with your consultants to help you plan your announcements and advertisements. strategies to help you get to the heart of your target market. First of all, you need to make sure that your brand is visible and well informed, so you need to take steps to work with different categories of people in the company. All of your promotional material and jingles should be done by some of the best in the business.
Below are the platforms you should rely on to increase your brand awareness and create a corporate identity for your private cleaning business;
- Introduce your business by sending cover letters along with your brochure to all businesses, community leaders, schools, hospitals, hotels and government agencies in your target area.
- Promote your business in relevant magazines and websites
- List your business in local directories / yellow pages (online and offline)
- Promote your business on satellite TV channels and radio stations.
- Participate in health-related exhibitions, seminars and trade shows to build awareness and promote your brand.
- Engage in direct mail marketing
- Use the Internet (social media platforms and your official websites) to promote your business
- Make sure your employees always wear your branded shirts during working hours, and also make sure to label all official company vans, trucks and cars, etc.
Build a supplier / distribution network for your cleaning business
The nature of the cleaning industry allows private cleaning companies to interact with each other, as well as connect with other health related organizations and organizations. Indeed, the cleaning problem cannot be solved in isolation. Cleaning companies regularly perform health updates.
It is important to state that private cleaning companies will always have the opportunity to form a strategic alliance with each other, so it is important to maintain a good network in the industry.
Tips for a successful household
The truth is, no matter what you do, your ability to put all of your team members on the same page is always one of the keys you need to successfully run an organization.
As the CEO or President of a private cleaning company, you are responsible for the direction of the company. Part of what you need to do is make sure you have time for office meetings; when problems, feedback, forecasts and topical issues are discussed. Meetings can take place daily, once a week, twice a week, or once a month. The bottom line is that your organization should have regular meetings.
Regular assessments and training of your employees will help you manage your organization effectively. Encourage your employees to obtain certifications in their different areas of specialization; this will help your organization’s profile and of course help individuals. You can sponsor some of the certifications in whole or in part.
Finally, you need to keep your doors open to suggestions from your team members and clients. It is very important to reward the excellent performance of your organization; this will go a long way in encouraging healthy competition in your organization.