Looking to start a Christmas lighting installation business? here is a complete guide to starting a Christmas lighting business with no money or experience .
Ok, so we’ve provided you with a detailed example of a Christmas lighting installation business plan template. We also took it a step further by analyzing and writing a sample Christmas lighting installation marketing plan, backed by actionable guerrilla marketing ideas for Christmas lighting installation businesses. In this article, we will cover all the requirements for starting a Christmas lighting installation business. So put on your entrepreneur hat and let’s move on.
Why start a Christmas light installation business?
It is undoubtedly difficult to start a business from scratch, but on the one hand, there is no doubt that if you are persistent and focused, you will surely be successful in your new business.
If you don’t have what it takes to quit a paid job and really want to start your own business, you can use your spare time to start a business, and there are several businesses you can start from scratch. while maintaining a paid job. …
One of those businesses is Christmas tree planting. Although tree planting is a seasonal activity, it is a business that can generate additional income for you. This type of business is suitable for those looking to build multiple lines of income as well as those who are familiar with jewelry.
Before starting a business, the rule of thumb is that you need to do your market research, economic and value analysis and of course feasibility studies. You need to make sure that you have real reasons why you want to make your chosen business. If you do this right before you start your own Christmas tree planting business, it won’t be long before you find enough professional clients to give you leverage in the industry.
So, if you are about to start installing Christmas trees, you must read this article and you will be knowledgeable and familiar with the intricacies of the business. You can start your own Christmas tree planting business in a small town in the United States, and if you are consistent and creative, your brand will soon become a national brand, especially if you choose to work for government and corporate contractors. ‘other corporate clients across the United States of America. …
Getting Started Complete Christmas Light Installation Guide
- Industry overview
Christmas tree installation companies install and maintain Christmas trees and other related decorating services.
Planting Christmas trees and other seasonal decorations have become the norm for winter holidays for centuries, and the company generates 53.6% of retail market revenue for the seasonal decoration industry. .
Consumers and businesses spent $ 2.1 billion on 25.9 million real trees and 12.5 million artificial trees, according to the National Christmas Trees Association of the United States. Christmas lights, decorations, home accents, and religious accessories also contribute to this category.
After falling 0.2% in 2015, total jewelry spending is expected to increase 1.3% this year to $ 6.7 billion. The sale of Christmas trees and other seasonal decorations is increasingly commercialized, with vendors encouraging consumers to decorate things earlier, just after Thanksgiving.
In 2016, consumers are expected to spend a total of $ 3.2 billion on greeting cards and postage. According to the Greeting Card Association, 61% of seasonal greeting cards are sent during the winter holidays. This segment includes family greeting cards as well as gift cards.
Some of the factors that motivate entrepreneurs to start their own Christmas tree planting business may be that the business is a profitable business, even if it is seasonal. Business; it is a business that can be started with minimal capital and of course a minimal number of full-time employees.
Finally, the Christmas tree planting business is open to anyone if they have acquired the necessary skills. The truth is that people who plant Christmas trees hardly run a business on their own due to its seasonal nature, so it becomes necessary to do business with other businesses not necessarily related to the business, such as decorating business. exterior and interior. …
Start of Christmas lighting installation Market study and feasibility studies
- Demography and psychography
People who attend installation companies working in churches, government offices, households, and businesses, hence the demographics of a Christmas tree installation business encompass everything. Basically, your target market cannot be limited to just households in your area, but all businesses and businesses in the city you are in.
List of Christmas Niche Ideas An Easy Setup Business You Can Specialize In
Although there are both natural and artificial Christmas trees, it is safe to say that there is not a single area in the Christmas tree installation business because a business can be an idea to niche in the exterior and interior decoration industry or any other related industry.
The level of competition in the Christmas tree planting industry
The competitions that exist in this field of activity go beyond competitions between companies installing trees in your region; You are expected to compete with other exterior and interior decorating companies that also install Christmas trees and even DIY advocates. So it is fair to say that the competition in the Christmas tree installation business is not easy.
Regardless of the level of competition in the industry, if you have done your due diligence and promote your brand and service or business correctly, you will always make progress in the industry. Just make sure your staff can perform an efficient and meticulous Christmas tree installation, you can provide excellent customer and customer service, and you know how to reach and reach your target market.
List of wells famous brands in the industry
No matter what industry you decide to start your business in, there are always brands that perform better or are viewed better by customers and the general public than others. Some of these brands are the ones that have been around the industry for a long time, while others are best known for the way they run their business and the results they have achieved over the years.
They are among the leading Christmas tree installation companies / interior and exterior decoration companies in the United States of America and globally;
- The Christmas Tree Company
- American Chicago Holiday Lights Company
- All American Christmas Co.
- National Tree Company
- Christmas decor
- Baker Design Group
- Christmas decorations in Wayne, NJ
If you plan to successfully start a business and maximize your profits, you need to make sure that you have properly analyzed your economic and value analysis and tried to apply best practices in the industry in which you decide to start a business.
The Christmas tree planting business has been around since time immemorial; You will meet several Christmas tree installation companies and other players in the exterior and interior decoration service industry who also perform Christmas tree installation by walking around the city, browsing catalogs and browsing Internet.
So, if you are planning your economic and cost analysis, you need to do a thorough market research and determine the cost of the amount required to purchase the necessary working tools, the business card, as well as the cost of a successful business.
Build your Christmas tree installation business from scratch or buy a franchise
When it comes to starting a Christmas tree installation business, you just have to start from scratch because you can hardly look at a Christmas tree installation franchise to buy. This is because it is a business that is open to everyone and it is a business that does not require any serious formal training to learn. In fact, with your built-in skills, you can successfully start and run a Christmas tree planting business.
Threats and potential challenges you will face when starting a Christmas tree planting business
If you decide to start your own Christmas tree installation business today, one of the main challenges that you are likely to face is the presence of well-known Christmas tree installation companies and other players in the interior and exterior decoration industry who also provide installation of a Christmas tree. The only way to avoid this problem is to create your own market.
Some other problems and threats you are likely to face are the economic downturn; if the economy is in bad shape, Christmas tree planting and other seasonal businesses tend to try to retain old customers or even take on new ones. Adverse government policies can also hamper the growth of your Christmas tree planting business. There is nothing you can do about these threats and challenges except to make sure that everything will work for you.
Start of Christmas Legal matters Easy Business
- The best legal entity to use for this type of business
If you are considering starting a Christmas tree planting business, especially if you choose to do business with other related businesses, the entity you choose will go a long way in determining the scale of your business.
You have the option of choosing a general partnership, a limited liability company or even a sole proprietorship for the tree planting business. Usually, the sole proprietorship should have been the ideal business structure for a small Christmas tree planting business, especially if you are starting out with little start-up capital in a small area and only doing installation services. isolated Christmas trees for households in your area. locality.
But if you are intending to grow your business and work for government agencies and corporate clients in all of the key cities in the United States of America, then sole proprietorship is not an option for you. A limited liability company, LLC, or even a general partnership will reduce this for you.
Attractive business name ideas suitable for a Christmas tree planting business
When it comes to choosing a name for your business, you need to get creative because whatever name you choose for your business, you will have a great idea of what the business is. This is usually a normal occurrence for people who follow trends in the industry they intend to work in when naming their company.
If you are planning to start your own Christmas tree planting business, here are some catchy names you can choose from;
- Carissa Coleman Christmas Trees®, LLC
- Santa Boys® Christmas Tree Installation, LLC
- Red ribbon © Christmas Tree Installation, Inc.
- Installation of the Silver Bell® Christmas tree, Inc.
- Christmas tree installation company Jeff Abel and Sons ™, Inc.
- Christmas tree installation company Larry Josh Co ™, Inc.
- Snow White © Christmas Tree Installation Company, Inc.
- Zara Exterior Deco® Christmas Tree Installation Company, LLC
- GY Group © Christmas Tree Installation Company, Inc.
- John Bosco Sons © Christmas Tree Installation Company, Inc.
While you can successfully run a fairly small Christmas tree planting business, especially as a part-time job, without necessarily acquiring business insurance, it doesn’t hurt that in the United States and most from countries around the world you cannot run a standard business without some of the basic insurance policies required in the industry you want to work with.
It is therefore important to budget for insurance and perhaps consult an insurance broker to help you choose the best and most suitable insurance policy for your Christmas tree planting business. Here are some of the basic insurance policies that you should consider when buying if you want to start your own Christmas tree planting business in the United States of America;
- General insurance
- Health / medical insurance (for you and your employees)
- Liability insurance
- Workers compensation
- General disability insurance costs
- Business Owner Insurance Policy Group
Protection of intellectual property / registered trademark
If you are planning to start your own Christmas tree planting business, you generally won’t need a file to protect your intellectual property / brand. This is because the nature of the business allows you to run it successfully without any reason to challenge anyone. court for illegal use of your company’s intellectual property.
Do I need professional certification to organize Christmas? Easy installation?
When it comes to installing a Christmas tree, you don’t need to take any formal training or special certification before you can get a permit. start a Christmas tree installation business. All you need is some informal learning that will equip you with the skills you need, combined with your own built-in artistic talents.
On the other hand, if you come across some form of certification that can help you install a Christmas tree. company, then try by all means to obtain such certification.
List of legal documents you need to run a Christmas tree planting business
The essence of having the necessary documentation that exists before starting a business in the United States of America cannot be overstated. It is a fact that you cannot conduct business successfully in the United States without proper documentation. If you do, it won’t be long before the long arm of the law catches up with you.
Here are some of the basic legal documents that you must have if you want to legally run your own Christmas tree planting business in the United States of America;
- Registration certificate
- Business license
- Tax identification number / Tax identification number
- Business plan
- Contract document
- Non-disclosure agreement
- Employee Handbook
- Employment contract (letters with proposals)
- Operating Agreement for LLC
- Insurance policy
- Company charter
- Memorandum of Understanding (MoU)
- Construction license
- Franchise or brand license (optional)
Financing your Christmas tree installation business
Starting a Christmas tree planting business does not require a lot of capital investment and it is a business that you can start with equity from your personal savings or a loan from family and friends. In fact, you can get most of your working capital from your first Christmas tree installation contract.
Choosing the right location for your Christmas tree planting business
It cannot be overstated that where you choose to start your business is the key to business success. therefore, entrepreneurs are ready to rent or rent an object in a visible place; a place with high commercial activity and households with the necessary purchasing power and lifestyle.
Most importantly, before choosing a location for your Christmas tree planting business, be sure to first conduct a thorough feasibility study and market research. It cannot be excluded that you will come across a similar business that will simply close the store in the place where you want to open yours. This is why it is very important to gather as many facts and figures as possible before choosing a location to start your own Christmas tree planting business.
Here are some of the key factors to consider before choosing a location for your tree planting business;
- Site demography in relation to churches and Christian populations.
- Request for services for the installation of a Christmas tree in a place
- The purchasing power of residents and businesses on the site
- Location availability
- Number of Christmas tree installation companies and other players in the interior and exterior services who also install Christmas trees at this location
- Local laws and regulations in the community
- Traffic, parking and security
Start of installation work on Christmas Light lighting equipment. Technical data and job information
On average, no special technology or equipment is required to operate. Christmas tree installation company, excluding your toolbox, truck and ladder. Additionally, to run your office, which is your base of operations, you will need a computer, internet, telephone, fax, and office furniture (chairs, tables, and shelves), all of which can be used fairly.
When it comes to renting or buying an outright office space, the choice depends on your financial situation, but the truth is, to be safe it is advisable to start with a short lease / lease. term during a test of the company on site. If everything works as expected, then you take a long term lease or a full purchase of real estate, and if not, go find another ideal location / object for such a business.
A good thing about the Christmas tree planting business is that it is a business that can be run with a small number of employees, and they can be part time employees. But you have to be ready to play the role of manager, accountant and marketing, etc.
Business service process associated with placing a Christmas tree
Incl. On average, the way Christmas tree installation companies operate varies from company to company, but ideally, a Christmas tree installation company should first develop a solid profile. company before awarding Christmas tree installation contracts to major clients / companies. and even government agencies; this will give them an edge over their competition.
The process begins with the submission or submission of a contract proposal for the installation of a Christmas tree, once the contract is won, the entire contract document should be signed and prepayment made as required.
After payment is cleared, the next step for the Christmas tree installation company is to place the workers, equipment, and supplies needed to complete the assignment. They are also busy tidying up the tree and other decorations after the season is over.
Typically, Christmas tree planting companies have first access to the dangers and risks as well as the nature of the work. they must do this before billing the organization that requested their services.
It is important to specify that the Christmas tree installation company can choose to improvise or adopt any process and business structure that guarantees efficiency and flexibility; The above Christmas tree installation business process is not set in stone.
Starting a business marketing plan for installing Christmas lamps
- Marketing ideas and strategies
In general, running a business requires that you be careful when it comes to marketing your products or services. If you decide to start a Christmas tree planting business, you need to make every effort to employ strategies that will help you attract customers, otherwise you most likely will fight the business because there are brands. famous who determine the direction of the market for Christmas. Three major professions
In reality, your marketing strategy will focus on detail, reliability, speed, security, price, thoroughness and above all excellent customer service. You need to make sure that every time your customers hire your services, they receive great service. The truth is, if you can apply the above, you won’t have a hard time keeping your old customers and gaining new customers at the same time.
These days, businesses are realizing the power of the Internet and that is why they will do their best to maximize the Internet to promote their services. In other words, a greater percentage of your marketing efforts will go to internet users.
Here are some of the ideas and marketing strategies that you can use for your Christmas tree planting business;
- Introduce your Christmas tree installation business by sending cover letters with your brochure to government agencies, households, property managers, corporate organizations, small businesses, midsize businesses, churches and other businesses. other key stakeholders in the city where your Christmas tree installation business is located. trees.
- Advertise on the Internet on blogs and forums as well as on social networks such as Twitter, Facebook, LinkedIn, to get your message across
- Create a basic website for your business to have an online presence
- Direct marketing of your service
- From time to time take roadshows to targeted business communities to promote your Christmas tree planting business
- Join local Christmas tree owner associations to learn more about industry trends and advice
- Join local chambers of commerce to promote your services
- Advertise our business in community newspapers, local TV and radio stations
- List your business on the classifieds yellow pages (local directories)
- Encourage the use of word of mouth marketing (referrals)
Factors to Help You Get the Right Product Price
The main factor that will help you to offer your Christmas tree installation service at the lowest prices is to purchase your Christmas trees and other decoration materials directly from wholesalers and importers in fairly large quantities. The truth is, the more products you buy directly from importers and wholesalers, the less you buy.
Another strategy to help you provide Christmas tree installation services at the right price is to keep operating costs to a minimum and focus your efforts on marketing and promoting your brand. Besides the fact that this strategy will help you save on costs, it will also help you get the right prices for your products.
You can also try to work with independent contractors and marketers as much as possible; this will help you save on the salaries of sales and marketing managers.
Strategies for publicizing your New Year’s installation. Brand awareness for your business and corporate identity
Come to think of it, if you are in business and have no intention of building brand awareness and spreading your corporate identity, you need to be prepared to accept what the company means to your business. .
If you intend to start a Christmas tree planting business, take the business out of the city you intend to operate in to become a national brand, working for government agencies and large companies in all of the key cities in the United States, then you should be prepared to spend the money on promoting and advertising your brand.
No matter what industry you belong to, the truth is, the market is dynamic and requires consistent branding and brand awareness. promote sperm to continue to reach your target market. Here are the platforms you can use to build your brand awareness and create a corporate identity for your Christmas tree planting business;
- Advertise on print (related newspapers and magazines) and electronic media platforms
- sponsor relevant events in the community
- use internet and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + and others to promote your Christmas tree planting business
- Install your billboards in strategic locations in your city or state
- Take part in roadshows from time to time to targeted residential areas to market your Christmas tree planting business
- Distribute your flyers and leaflets in targeted areas
- Connect with churches, households, corporate organizations, small businesses, mid-size businesses and other key stakeholders across town where your Christmas tree planting business is located. Let them know about your installation company and the services you offer
- List your Christmas tree planting business in local directories / yellow pages
- Promote your Christmas tree planting business on their official website and use their strategies to help drive traffic to your site
- Place our Flexi banners in strategic locations where your Christmas tree planting business is located
- Make sure all of your employees are wearing your branded shirts and that all your vehicles and vans carry your company logo