Are you interested in starting a lawn care business? here is a complete guide to starting a home lawn care business with no money and no experience .
Ok, so we’ve provided you with an example of a detailed lawn care business plan template. We also took it a step further by analyzing and writing a sample lawn care marketing plan backed by actionable guerrilla marketing ideas for a lawn care business. In this article, we will cover all the requirements to start maintaining your lawn. So put on your entrepreneur hat and let’s move on.
In addition to owning a well designed and built property; the hallmark of any property is the beauty of the lawn and garden. Lawn maintenance services may not be considered a basic service in real estate, but it still plays a role when it comes to beautification. our environment; Gardeners are committed to keeping our lawns clean and in good repair.
Why start a lawn care business?
It is not enough to plant flowers or herbs in your resort and watch them grow; you need to hire a professional lawn care and landscaping company to help you unleash the beauty of your surroundings. Lawn maintenance and landscape architecture are the art, planning, design, management, conservation and restoration of land, as well as the design of large man-made structures; it illuminates our environment.
A lawn care business, like a landscaping business, is not one of those businesses that someone can start and make huge profits without really working smart and hard enough. In fact, people who have the time and tools to take care of their lawns make it difficult to profit from this business.
Any entrepreneur who intends to start his own lawn care business and make huge profits from it should be very creative and should be prepared to go the extra mile to convince his clients that he can do a great job. job and that he or she must prove beyond a reasonable doubt that they are competent, honest and trustworthy.
What is the level of demand for lawn care services?
Just like landscaping and maintenance activities, lawn care is also classified as a seasonal business; Industry experiences downtime during the winter and in most US states. In general, demand for lawn care services typically peaks in the spring, and typically between April and October. That’s why lawn care companies always and everywhere find commercial offers at this time of year.
What opportunities are there in the lawn care industry?
If you are familiar with the lawn care industry, you will notice that most lawn care companies do not limit their services to lawn care and more; they make sure to add additional services such as landscaping services, snow removal services, snow removal services (during the winter season), fumigation services and any other similar service just to provide a steady flow peak and off-peak income.
Any entrepreneur wishing to start a lawn care business in the United States should be aware that the gardening and lawn care industry is a highly regulated industry that requires practitioners to obtain certifications that allow them to handle materials. dangerous compounds; especially when they also offer fumigation and other chemical handling services.
Starting a Money-Free Lawn Maintenance Business The Complete Guide
- Lawn care industry overview
In a recent post published by the Professional Land Care Network (PLANET), an international association serving landscaping professionals, lawn care professionals, exterior maintenance contractors, installation specialists / design / construction and internal documents. approximately 10,000 lawn care professionals and approximately 12,000 landscapers in the United States of America. These statistics cover independent operators, franchises and large business networks.
They also said that the number of professional gardeners could be considerably higher as there are so many people involved in lawn and landscape maintenance, part-time and for a fee. how are you the baseline. And finally, according to the Employment Outlook Handbook, published in 2006-2007 (US Department of Labor), nearly one in four workers in landscaping, maintenance, nurseries, greenhouses and lawns is self-employed. and directly provides maintenance services. … Customers on a contractual basis. Of these, around 1 in 6 works part time.
While the lawn care business may not be one of the fastest growing financial companies in the United States, it has a very large, easily accessible market. All they need is to convince owners, businesses, organizations, and government to patronize their services.
- Interesting statistics on the lawn care industry
In fact, statistics show that the United States’ green industry (landscaping and lawn care, landscaping contractors, landscape architects, irrigation contractors, and lawn and landscape product suppliers) generates approximately $ 67-69 billion. dollars per year. PLANET estimates that the lawn care industry alone creates approximately 704,000 jobs per year in the United States and $ 35.6 million. USA in the form of value-added services; it is a growing industry.
Although the lawn care and landscaping industry is considered to be at an advanced stage, the business is still largely environmentally friendly in some places. Entrepreneurs who wish to get involved in business always have the option of entering the industry. Even if you decide to start a small business / sole proprietorship, you will still be successful in the industry. It is a fact that 72 percent of the lawn care and landscaping industry is run by small business owners.
At least the industry is growing about 10 percent per year. According to statistics, by July 2012, the industry’s revenues had already reached $ 61 billion a year, and in the same year, landscaping and lawn care managers were earning around $ 20 a year. hour. and laborers (gardeners) are about $ 12.44 an hour, according to the data. Bureau of Labor Statistics.
On average, it is noted that landscaping and lawn maintenance services account for about 50%, while lawn care services in residential buildings account for about 30% of industry revenues. The lawn care industry in the United States is highly fragmented, with the top 50 lawn care companies generating around 15% of the industry’s total revenue.
The fact that the start-up costs of starting a lawn care industry are quite low, the amount required to run a business is low and also gives entrepreneurs the opportunity to enter the industry. In addition, the affordable lawn care market is a driving force behind lawn care and landscaping companies.
Starting a lawn care business without the ability to conduct market research and assessment
- Demography and psychography
When it comes to the demographic and psychographic makeup of those who need the services of a gardener, it is evident that home owners, baby boomers, property managers, corporate organizations, golf and course managers / courses, government and religious centers, etc. need the services offered by the home improvement industry.
Young people who work in classrooms and own their homes, retirees who are financially stable and live in their homes, and of course middle-aged people who have their own homes and have a taste for excellence.
- List of niche ideas in the lawn care industry
When it comes to niches in the lawn care industry, it is clear that there are no clear factors that differentiate one lawn care company from another, they tend to suggest. rev. services, and some do their best to provide additional but related services
In fact, some of the areas of specialization in lawn care and landscaping are:
- Landscape architecture services
- Landscape construction
- Lawn maintenance services
- Irrigation system
- Pruning services
- Chemical lawn care and pest control
- Line deletion or branch deletion around service lines
One of those areas of specialization mentioned above is that it is easier for small contractors to choose and specialize in, but they usually find larger lawn care and landscaping companies. who offer all of the services listed above.
- The level of competition in lawn care
Starting a lawn nursing business is not a complicated and expensive business. In fact, the amount needed to purchase basic equipment is available to any serious entrepreneur; the cost of the material is the same everywhere, low and affordable. This makes it easier for smallholders and local producers to compete for certain jobs with lawn care and landscaping companies.
Smaller lawn care companies that operate primarily in communities and neighborhoods take priority over lighter corporate lawn and landscape care; they are hired based on their community life relationships as well as by destination, but when it comes to competing for government contracts or bidding for legal entities, large lawn care and landscaping companies have a monopoly.
- List of famous brands in the lawn care industry
It’s no longer new when some brands from different industries perform better than others for years. This is because there are several things that set them apart from overtime. Here are some of the well known brands in the field of lawn care and landscaping in the United States and possibly the world;
- Asplundh Tree Expert (United States of America)
- Brickman (United States of America)
- ValleyCrest (United States of America)
- The Davey Tree Expert Company (United States of America)
- TruGreen (United States of America)
- Active Tree Services (Australia)
- Idverde (France)
Before embarking on starting a lawn care and landscaping business, contractors should do extensive research into the industry and make sure that where they intend to start their business. lawn care company is ready for their service offerings. Recently, lawn care business owners and gardeners have had no choice but to deal with collapsing demand in the available market; no thanks to the economic downturn.
Conversely, the demand for lawn care and landscaping services is expected to grow significantly and steadily over the next five years. Indeed, the sustained growth in disposable income per capita should encourage homeowners to use gardening services rather than their own lawn care services. In addition, economic growth will certainly stimulate business expansion and hopefully generate a need for industry operators who can service large corporate and resort campuses.
Importantly, the demand for landscaping and lawn services is fueled in part by the construction of new commercial properties and residences, and in part by economic growth. Lawn improvement and maintenance services depend on the volume of demand and, of course, the efficiency of operations in order to be able to generate sufficient income and profit. The overhead can be kept as low as possible and the cost of the required materials is fixed, so this industry is open to everyone.
- Should you start lawn production? from scratch or buying a franchise, is it better?
Having the start-up capital needed to start a lawn care business is within the reach of any serious entrepreneur makes it easy to start a business from scratch.The cost of equipment and overhead are affordable, and of course the nature of the business, especially if you wish. managing a small lawn care area is great for starting a business from scratch and on your own.
Well, there are hardly any lawn care companies franchising right now. So for now the only option is to start your own lawn care business if you want to invest in landscaping and lawn care. Starting a lawn care activity early on ensures that the individual learns how to become better and better.
- Threats and potential challenges you will face when starting a lawn care business
The global economic downturn, which can negatively impact household spending, ending in inclement weather, natural disasters and the arrival of a competitor, are among the threats and challenges you are likely to face when you start your own lawn care and landscaping business. offering the same services as you) in one place. There isn’t much you can do in the face of these threats and challenges other than being optimistic that things will continue for your good and to maximize every opportunity you seize.
Start a legal case for lawn maintenance
- Best Legal Entity To Use In Lawn Care Services
The nature of the lawn care business and the nature of the market make it easier for people to start a small-scale business just to take care of the market available in their area and neighboring communities. The percentage of people starting a larger-scale lawn care business is less than 15 percent of the total number of registered lawn care and landscaping companies in the United States; most people choose to start a small business and also as a sole proprietor.
Basically, the choice of legal entity for this type of business depends on the nature of the business. Most business people prefer the sole proprietorship; this is perhaps the most suitable legal entity for a lawn care business.
On the other hand, if you have the big picture of the business and your goal is to seek contracts from government and legal entities, you should consider a limited liability company, LCC. A limited liability company will definitely protect you from personal liability if something goes wrong in the business.
Attractive business name ideas suitable for lawn care businesses
- Company Posh Lawn Care and Landscape Company
- Save The Planet Lawn Care and Landscape Company
- Company Perfect Lawn and Snow Remover
- A + Lawn Maintenance and Landscaping Services, Inc.
- Lawn and tree maintenance company in Florida
- Keep it Clean and Natural, Inc.
- Lawn Maintenance George Bernard and Sons
The best insurance you need for a lawn care business
Just because you can run your maintenance and landscaping business as a sole proprietorship doesn’t mean you won’t need the basic insurance policy you expect from a business owner or owner. ‘business. You can speak to your insurance broker and they can help you choose the best and most appropriate insurance coverage to purchase for your lawn and landscaping business, including services. additional you offer.
Well, here are some of the basic insurance policies that you should consider when buying if you want to start your own lawn care and landscaping business in the United States of America;
- General information insurance
- health insurance
- liability insurance
- accident insurance
- workers compensation
- provident insurance
- Group insurance for business owners
Does the lawn care business need intellectual property protection?
If you plan to start landscaping and maintaining your lawn, you won’t need to seek intellectual property protection. But if you just want to protect the intellectual property of your business logo and branding, you have to go all the way. But the truth is, most landscaping and lawn care business owners don’t see it as a priority and therefore don’t enjoy intellectual property protection.
- Is professional certification necessary for a lawn care business?
Typically, if you decide to start a landscaping and lawn care business in the United States, you won’t need professional certification unless you have to handle chemicals.
Either way, it is important to note that any contractor looking to start a landscaping or lawn care business in the United States of America should be aware that the landscaping and lawn care industry lawn care is highly regulated. Industry requiring practitioners to obtain certifications to enable them to handle hazardous compounds; especially when they also offer fumigation and other chemical handling services.
List of legal documents required to run a lawn care business
Here are some of the basic legal documents you will need to successfully run a landscaping and lawn care business in the United States of America;
- Registration certificate
- Business license
- Business plan
- Non-disclosure agreement
- Employment contract (letters with proposals)
- Operating agreement
- Insurance policy
- Employee Directory
- Contract document
- Trademark registration for your logo (optional)
- Tax Identification Number.
Writing a business plan for your lawn care business
In fact, there is hardly any business that does not require a business plan. If you are serious about starting a business to be competitive and make a profit, you should make sure that you have prepared a lawn care business plan document before investing your time and money in the business. .
You may not need a complete business plan for a landscape and lawn care company, but it is important to have at least one business document; a business plan that will guide you and give you a clearer idea of what you plan to achieve by starting a business.
A business plan is like the preliminary plan needed to run a successful business; it is a document that will affect all your business decisions and actions.
The whole idea of writing a business plan isn’t just about having a business document; but to develop strategies to help you effectively administer and manage your landscape and lawn care business. Your business plan should cover strategies for how you plan to generate your start-up capital, attract customers, and grow your business. These are some of the key things that shouldn’t be missing from your business plan.
Below are some other key elements that should be included in your business plan.
- The summary and description of your business : this is the section where you should clearly state what your landscaping and lawn care is, the corporate culture of your business, your sales strategies and marketing, your marketing goals, your target market and maybe what sets you apart from your competition. A vision statement for your business, a mission statement and the areas you want to cover.
- Finally, other key elements that should not be missing from your business plan are your products or services, SWOT analysis, marketing and sales. analysis / strategies, pricing, financial costs and projections, advertising and advertising strategy, budgeting and seed capital, etc.
You may not need to hire a business consultant to help you write a business plan for your landscaping and lawn care business, you can access the online source for a business plan template. With a business plan template, you can create a good business plan document for your landscaping and lawn care business.
How much does it cost to start a lawn care business?
Research and statistics show that the cost of starting a lawn care and landscaping business is almost fixed simply because the prices for the basic equipment needed by the business are almost the same and are fixed regardless of the region of the world in which you want to buy it.
The startup capital of a landscaping and lawn business can be as low as the business owner wants. This is because the average owner of a landscaping and lawn care area works from home, thus eliminating the cost of paying office rent.
Basically, you will need to check most of the points below if you want to start your own landscape and lawn care business in the United States of America and most likely in other parts of the world;
- Total business registration fee in the United States of America: $ 750.
- Budget for liability insurance, permits and licenses: $ 1,500.
- The amount required to purchase a small office space with a place to store work tools and equipment within 6 months (rebuilding the facility included): US $ 30,000.
- Cost of office equipment (computers, printers, fax machines, furniture, telephones, filing cabinets, security and electronic gadgets, etc.): $ 3,000.
- The cost of purchasing the necessary tools and work equipment (hand mower, blower with backpack, edger, weed killer and hand tools): 10,000
- Official website launch cost: $ 600
- Additional costs (business cards, signs, advertisements and promotions, etc.): $ 1,000
Based on detailed research and feasibility studies, it would take you on average $ 50,000 to start small. Landscaping and lawn care in the United States of America.
- If you are looking to start a mid-term landscaping and lawn care business in the United States, you will need at least $ 100,000
- And if you are intending to start a large scale lawn care business in the United States of America then you should look to r $ 200,000 for start up capital.
Finance your lawn care business
No matter how fancy your business idea is, if you don’t have the money you need to fund the business, the business may not be a reality. Finances are a very important factor when it comes to starting a business. There is no doubt that raising start-up capital for a business is not cheap, but it is a task that an entrepreneur must accomplish.
The first thing to do before finding start-up capital for your business is to write a detailed business plan. With a good business plan, you can easily convince investors to invest in your business. The truth is, no bank can give you credit if you don’t have an effective and achievable business plan. Additionally, investors won’t take you seriously if you don’t have a local business plan before you start looking for a source of start-up capital to fund your business idea.
There are several options for fundraising. money to finance a start-up business. Some of the options are:
- Collect money from personal savings and sell personal stocks and property
- Raise funds from investors and business partners
- Apply for a loan from a bank
- Transfer your business idea and apply for business grants and seed funding from donor organizations and angel investors
- Look for loans on favorable terms from family and friends.
Finding the right location for your lawn care business
When it comes to choosing a location for your lawn care and landscaping business, it is important to first research a location where ordinary homes in the community have a garden or lawn. It would be inappropriate to place your maintenance and landscaping company in an area where you are unlikely to find lawned homes or in an area without sports fields or golf courses etc.
Another key factor that you should be aware of before choosing a location for your lawn care is the financial situation of the residence where you want to start your lawn care and landscaping business. The truth is, you’ll have a hard time growing your landscaping and lawn care business if you set up the business in an area full of low-income workers, or in a ghetto, or in a place where people take care of their own care services. lawn. If you locate your landscaping and lawn care business near an area of high popularity or with many retirees, baby boomers, and sports venues, you are likely to generate good business income.
When it comes to a tool that can be used for this type of business, you don’t need to break the bank into a source of money to rent or lease office space. In fact, you can start your lawn care and landscaping business from your home. All you need is a small space for administrative work and a place to store your tools and equipment; You can also use your garage for this purpose.
The only reason you need an office is if you want to start a large or medium scale business and have a few employees working for you.
Start of work on technical support for lawn care personnel
Most of the equipment and tools needed to start a lawn and lawn care business can be purchased as fairly used and will last a long time if properly managed and used. It is safer and more economical to buy enough used tools and equipment for your landscaping business, especially if you just want to start your business on a small scale. In fact, you can get some of these pretty used lawn care and landscaping tools / equipment for less at online stores.
This is the equipment you need to get your lawn fully operational. care and beautification business;
- Lawn mower
- cutting scissors
- Lawn mower
- half moon cut
- leveling rake
- spring rake
- a truck
Basically, the nature of lawn care and landscaping allows people to run a home business. So if you need an office space, make sure it is for short term rental. The only reason you should rent a property for your lawn care and landscaping business is that you want to start large-scale work and enter into large contracts with government and corporate organizations.
Therefore, in terms of the number of employees It is necessary to run a landscaping and lawn maintenance business, it varies, a person can effectively run the business. But if you want to build a structure for your landscaping and lawn care business, you will need to hire a manager, sales and marketing manager, gardeners, landscape architect / landscaper, field staff, staff from the reception. This represents approximately 5 to 10 employees.
- Production process in the field of lawn care
Delivery Process Lawn care and maintenance services depend on what your customers want.
- Processes can range from providing logging services to lawn fertilization, landscape maintenance and upkeep to landscaping, lawn mowing, planting trees and shrubs. and other lawn spraying installations.
- Other processes include basic landscaping, pruning, lawn installation (other than artificial turf), maintenance and general services – commercial, maintenance and general services – residential and design – construction – installation services
Establishment of a business marketing plan for lawn maintenance
- Marketing ideas and strategies for your lawn care business
If you want to generate income for your business, you need to sell your products and services. To promote your lawn care and landscaping business, you need to create a lawn care marketing plan and make sure you use all available network to find business deals. You should contact local real estate clubs and landlord / owner associations in the area. where you want to find your business, connect with it, and network.
If you are running a mid to large sized landscaping and lawn care business, you should challenge yourself to always bid for contracts at the right time when there is an opportunity to process government contracts at the appropriate levels. community and state. It is also in your best interest to enter into business partnerships with local contractors and property managers, as they also communicate regularly with property owners; with their help you can conclude business transactions.
Here are some tips you can use to promote your landscaping and lawn care business;
- Introduce your business by sending cover letters with your brochure. real estate players, government agencies and landowners.
- Quick participation in calls for tenders on contracts
- Promote your business in real estate / real estate magazines and websites
- List your business in local directories and yellow page classifieds
- Attend real estate shows, seminars and trade shows, etc.
- Create different packages for different categories of clients to work within their budgets while providing them with quality work.
- Take advantage of online opportunities to promote your business
- Direct marketing
- Attend homeowners’ associations and meetings with real estate players to promote your services
- Word of mouth marketing (referrals)
Factors to Help You Get the Right Product Price for Your Lawn Care Business
The factors that will allow you to get the right quote for your services; Pricing adapted to households guarantees you to minimize your operating costs. You can achieve this by running a home-based business, especially if you choose to start a small business, and buying enough used tools and equipment to help keep costs down and get the right win-win price. for both parties. you and your customers.
Possible competitive strategies to win over your competition in the lawn care industry
In some areas, you will likely find multiple landscaping and lawn areas. By taking care of the companies and of course if you need their services, you will choose one that is cheaper or can do a great job. If you run a lawn improvement and maintenance business where there are other landscaping and maintenance companies, you need to consolidate your business in a way that gives you an edge over the competition.
Part of the competitive strategy you need to adopt to create favorable competition in the industry is to design your business so that it can work comfortably with high-ranking clients and low-paying clients; Your prices should match the budget of the lower class, middle class and upper class.
Another competitive strategy that you must pursue is to offer several services related to landscaping and lawn maintenance. …
Possible Ways To Increase Customer Retention For Your Lawn Maintenance Business
One of the surest ways to increase customer loyalty in your business is to ensure quality delivery. services at any time. If you continue to meet or exceed the expectations of your customers when they use your services, you won’t have to struggle to get repeat customers. The main reason people look for alternatives is because their needs are not being met or they are not getting a return on their money.
As part of your plans to increase customer retention, you should also make sure that you regularly provide incentives to your loyal customers as well as those who are using your services for the first time. Also make sure you manage your customer base efficiently while maximizing your CRM software applications.
Strategies needed to increase your brand awareness and create a corporate identity for your lawn care business
It is important to develop strategies that will help you build brand awareness and create a corporate identity for your business. If you are running a large scale landscaping and lawn care business, you should research ways to promote your brand and, if possible, hire brand experts to help you run this aspect of your business.
Here are the platforms. You can use it to promote your business brand as well as to promote and promote your business;
- Encourage your regular customers to participate in “word of mouth” advertising (sponsorship)
- Promote your lawn care and landscaping business in relevant magazines (real estate magazines), local newspapers, local television stations, and local radio stations.
- Promote your landscaping business through your official website
- List your landscaping business in local directories (yellow page advertising)
- Use on the Internet and social networks such as; Instagram, Google+, LinkedIn, Badoo, Facebook, Twitter and more. To promote your lawn landscaping and maintenance business
- Use the direct coupon method to introduce your landscaping business to residential and property managers
- Go on tours from time to time to market your landscaping business.
- Distribute leaflets and flyers in targeted areas
- Attend homeowner and community association meetings to network and represent your lawn care and landscaping business.
Build a supplier / distribution network for your maintenance
If you run a standard lawn and landscaping business, you should find sources for supply chains. where you can get the necessary fumigant chemicals, fertilizers, grass, flowers and flowerpots etc.
Having good business relationships with the suppliers of all the raw materials and chemicals that you need for your business will help you get your job done without delay. You have the option of sourcing raw materials and chemicals from vendors or going to the market to buy them yourself. The main thing is that you have a good business relationship with the suppliers and distributors of everything you need to do your job.
Tips for running a successful lawn care business
Lawn maintenance companies are known to provide landscape maintenance, lawn care, and other related services. Their services also include planting trees, shrubs, flowers, lawns or gardens. Some may also offer services such as the construction of sidewalks, retaining walls, decks, fences, ponds and similar structures, which can be done daily, weekly or at regular intervals.
To successfully run this type of business, you need to create workable schedules; it is important to work with your clients on the planning.
Finally, it is worth starting a lawn care business in an area where there are people who like the idea of growing flowers and other plants for decorative purposes. This is so that you can reach a large number of people who might need your services. Also, you need to update your skills from time to time. It’s so important because you have to be very creative to stand out in everything.