Do you want to open a tattoo studio at home? here is a complete guide to starting a tattoo parlor business with no money or experience .
Ok, so we have provided you with a detailed sample tattoo studio business plan template. We also took it a step further by analyzing and writing a sample tattoo studio marketing plan backed by actionable guerrilla marketing ideas for a tattoo studio. In this article, we will cover all the requirements for starting a tattoo business. So put on your entrepreneur hat and let’s move on.
Why start a tattoo business?
If you have artistic tendencies and dream of bringing art to life on the skin, then maybe now is the time to consider tattooing as a profession. Tattoos have become very popular in America and are used by people from all walks of life and for a variety of reasons – religious, personal, professional, cultural, etc. Every day more and more people get tattoos, which means if you think about it, to do this business then it is definitely the right time for you.
Before you can start this business, you need to familiarize yourself with tattooing and take proper training by enrolling in a tattoo training program, which can last for a year or two, even if you don’t start tattooing right after the program. .
Try to find out where you can get this training, how much it will cost you and what is the best location for you in terms of distance and their schedules. This will help you gain all the experience you need to start and run a business. However, if you are not going to draw tattoos and just want to open a shop, then you need to choose an experienced tattoo artist to run your business.
Whether you are a practicing tattoo artist or just a non-practicing tattoo shop owner, it is very important that you contact your state or county health department to inquire about the rules regarding the tattoo business in the region where you intend to work. …
In the United States, tattoo and remediation laws can differ depending on the state or county you intend to work in, so you need to draw your conclusions first. Once you know the rules and prohibitions for tattooing, you will be directed to where you are. will be able to obtain relevant information on how to apply for the necessary permits and licenses.
If you need some extra persuasion to open a tattoo shop in the United States of America, the article below will help you.
Start with a home tattoo parlor. The Complete Guide
- Industry overview
According to IBISWorld, there are no tattoo parlors or tattoo parlors with a dominant market share in this industry. The industry has revenues of $ 1 billion and experienced 13% growth in the industry between 2011 and 2016. There are over 38,000 tattoo parlors in the United States of America, employing over 45 000 people.
The revenues of this industry have increased considerably and increased significantly. Profits generated by the industry increased dramatically between 2011 and 2016, especially as more and more customers opt for sophisticated tattoos given their greater purchasing power, made possible by economic growth. .
One of the reasons tattoo shops have generated so much revenue over a five-year period is that ordinary Americans have started to get tattoos, especially thanks to the media making tattoos less bizarre.
IBISWorld predicted that industry revenues would likely grow even more over the next five years (2016-2021) as more and more people get tattoos. However, new entrants to the market are expected to face more stringent government regulations, resulting in increased operating costs.
The United States Food and Drug Administration estimates that 45 million Americans have tattooed themselves. In addition, population growth, especially among adults between the ages of 30 and 39 – the largest proportion of people with tattoos – has allowed the industry to generate more income.
Between 2010 and 2015, the sector generated more than $ 722 million in revenue, meaning it grew at a rate of over 9% per year, with this figure expected to reach 11.6% in 2015. Growth of the income is mainly attributed to the number of adults between the ages of 20 and 64, in addition to the demand for highly profitable and personalized tattoos.
Industry revenues are expected to increase between 2015 and 2021, especially in response to the demand for intricate and intricate designs. Additionally, the invention of tattoo removal technologies (allowing more people to get tattoos and then remove them when they want) will lead to an increase in the number of people requiring tattoos.
According to Inc., the United States of America generates more than $ 2 billion in revenue per year. In addition, a study by the Pew Research Center claims that more than a third of Americans between the ages of 18 and 25 have tattoos, while 40% of people between the ages of 26 and 40 and 10% are between the ages of 41 and 64. … Do you get tattoos.
Marketdata Enterprises, Inc., in a 95-page report after examining tattoo parlors in America, said tattoo and body art has exploded, especially among millennials, who have seen around 20,000 tattoo parlors enter in industry to meet growing demand.
The tattoo industry also includes a tattoo removal and piercing business and is worth over $ 3 billion. According to Marketdata, tattoo parlors and body piercing shops generate $ 1.35 billion in revenue, while tattoo parlors generate $ 694 million in revenue per year.
The industry is estimated to have grown by 9.5% in 2014, and the same rate is expected in 2015. However, between 2016 and 2021, rates are estimated to almost double to 18% per year. The industry does not do franchising, not least because of the independent nature of the business and the artists who make it up.
The industrial boom has a lot to do with tattoo artists becoming more and more trained and professional in design. The tattoo industry is fragmented, even as municipalities are increasingly approved to operate in the city.
Creation of a tattoo business based on market research and feasibility studies
- Demography and psychography
The demographic and psychographic makeup of those who need the services of a tattoo parlor is different for those who work in certain professions, for example in the military, sneakers, street fighters and other types; those who belong to gangs, clerics, couples, business leaders and all kinds of people.
It in no way limits those who apply tattoos to certain groups of people, like everyone else – men, women, young people. and middle aged adults can get tattoos as more and more people in America see tattoos as something they should get, even if they are small.
List of niche ideas in the tattoo industry that you can specialize in
Tattoo parlors have become a platform for tattoo artists to express their artistic abilities and for people to express themselves. Tattoo artists need to be trained to be able to paint on their clients’ skin in a highly regulated industry.
However, as more and more artists come up with intricate and intricate designs, increase the purchasing power of customers, and use innovative laser tattoo removal technologies, the demand for tattoos has increased. However, concerns about who owns the tattoo parlor, where it might be located, and other similar concerns make it difficult for tattoo parlors to thrive.
However, some offer services that set them apart. As such, some of the niches where a tattoo shop might decide to stand out include:
- Ready Tattoos
- Custom tattoos
- Removing tattoos
- Jewelry sale
The level of competition in the tattoo services industry
The level of competition in the tattoo parlor industry depends entirely on the location of the business, as it is a business that requires clients to physically meet with tattoo artists at the tattoo parlor.
Therefore, it means that competition in this sector is localized, since distance is an obstacle for distant competitors, therefore, the sector is described as fragmented. To provide superior service and compete favorably with competitors, tattoo shops must be willing to improve their services.
Despite the fact that the industry is fragmented and there are no dominant companies in the market, several tattoo parlors have been able to stand out because of the services they offer. Large tattoo parlors with a huge capital base can usually offer more services with professional tattoo artists, while smaller tattoo parlors with a small capital base provide their clients with personalized service and better client relationships. to compete with the biggest tattoo parlors. p89>
List of famous brands in the tattoo industry
Becoming a well-known brand is due to many factors, and although the tattoo industry is fragmented, there are tattoo parlors that stand out for their industry activities such as their marketing and advertising strategies, for how long they are in business and the services they provide to their clients.
Here are a few of them. the most popular tattoo parlors in the United States of America;
- Old Larimer Street Tattoo
- Th’ink tank tattoo
- Dr Tattoof
- LA ink
- Better ink
- Ink master
- East River Tattoo
- Leather neck tattoo
- Excellent tattoo studio
The tattoo dates back to ancient times; and although Americans perceive it as an art for radicals in society, more and more people have started to accept tattoos, and for people it has become one of the fashionable ways to Express. However, for most people, it is important that the right design is chosen so that the solution does not lead to regret.
According to statistics, about 20% of adults over 18 have at least one tattoo, and almost 14% have more than one. 40% of US households have at least one person with a tattoo, up from 2,099, while 21% of households had it. Women have more tattoos than men, and statistics show that they are 58%, although most have visible or hidden tattoos, compared to 41% of men who mostly have tattoos. visible.
According to statistics, although there were more than in 2013, there were 21,000 tattoo parlors in the United States, and Miami, Florida had the highest number of tattoo parlors per capita: 24 stores offered services for 100,000 people. Cities like Kansas had the fewest number of tattoo parlors, with one tattoo parlor serving around 47,000 people, very few compared to Miami.
The tattoo industry has grown to the point where it offers certain services, such as flash tattoo days, when tattoos are sold at a discount to those who come first. This is popular due to the fact that people are not only ready to get a tattoo, they also get it from famous tattoo artists which is usually not possible.
According to The Harris Poll in 2015, 30% of adults in the United States of America had at least one tattoo. In addition, IBISWorld reported that the tattoo industry will grow to over $ 1 billion by 2021, which means the industry will grow to over $ 400 million by 2021.
Create a tattoo shop from scratch or buy a franchise
When starting a business, the decision to start a business from scratch or buy a franchise is usually very important because no one is planning to start a business. it will not work halfway. However, there are no franchise options in the tattoo industry yet and this is due to the independent nature of tattoo artists who prefer to develop their own designs or those of their clients without having to obey the decisions of the franchisor.
Possible threats and challenges you will face when opening a tattoo shop
A tattoo shop, like any other business, comes with challenges and threats, and as an entrepreneur, you need to make sure that you are prepared for any threats and challenges that may come your way. First of all, you should know that while there are certain issues that you can prevent or modify to your advantage as soon as they arise, this will not be the case for all types of issues and so you should accept them as they arise. and as they arise and hope for the best.
Some of the problems you may face when starting your tattoo business; growing government regulations and bans, intense competition from new and existing competitors, and a downturn in the economy that could affect the number of people coming to your tattoo parlor.
Starting a Home Tattoo Business Legal Issues
- The best legal entity to use in this type of business
When choosing a legal entity for your business, you should consider factors such as ease of setup, ownership and control, liability, taxation, and flexibility. You should be aware that your tattoo shop may face legal action on issues such as employment, professional liability, or liability, and therefore, if you choose to start as a sole proprietor, you will not have to. no form of personal or business protection.
Partnerships are another legal entity that you don’t have to worry about because while it’s easy enough to get started, you also don’t get personal protection if something goes wrong with your business, which is why most tattoo parlor owners usually choose to merge. their businesses by forming a corporation or limited liability company (LLC).
A corporation is a form of legal entity in which a business is seen as its own entity and separate from business owners. The corporate form of a legal person generally requires several shareholders and decisions must pass through the board of directors. This is usually difficult to shape and usually requires the professional involvement of a lawyer.
LLCs are preferred by most tattoo parlor owners because they are not as easy as individual ownership and some form of partnership. companies, it is generally easier than companies. Additionally, the owner of a tattoo parlor in an LLC is treated as a separate entity from the business and therefore, while the business may sue and sue, the owner is not. not personally affected. An LLC also offers homeowners tax benefits because owners are taxed on their personal income.
Eye-catching business name ideas suitable for a tattoo parlor
Before starting a tattoo shop, it is important that you think about the name you are going to use for your business. This is because the name you choose goes a long way in determining how customers will perceive your business. As such, you need to make sure you choose names that are memorable, unique, creative, and easy to pronounce.
Choosing the right name for your business can be very difficult, especially if you intend to stand out from the crowd. If the names intrigue you, here are a few names you can choose from:
- Greyhound tattoo parlor
- Tata tattoo shop
- Shangri La Tattoo Shop
- Triple T Tattoo Shop
- Cena Tattoo Inc
- Exceptional tattoo parlor
Having insurance policies before starting a business in the United States of America is very important, especially if you are starting a business of a sensitive nature like a tattoo shop where you have to use tools on people’s skin. you may incur when running your business.
Therefore, it is important that you consult with an insurance agent or broker to find out what basic insurance policies you would like to purchase. you need to buy and how much you will need to set aside. Here are some of the basic insurance policies that you need to purchase to start your tattoo business in the United States of America;
- General liability insurance
- Health insurance
- Professional liability insurance
- Workers’ compensation insurance
- Insurance against errors and omissions
- General disability insurance costs
- Group insurance for business owners
- Professional liability insurance
- Property damage insurance
Protection of intellectual property / registered trademark
As a tattoo artist, you may need to protect the intellectual property of your artwork, but you will need to study copyright and trademark laws. You can decide to protect a tattoo style or part of the work of other artists who need permission before using them. Copyright and trademark laws are generally complex and you will need to consult a lawyer.
There are entrepreneurs who seek intellectual property protection for their company logos, slogans and production materials, and if you have any.If you want to protect your interests, you can ask a lawyer to seek the protection of intellectual property, but you should know that not all entrepreneurs see it as a priority.
Do you need professional certification to run a tattoo business?
Tattoo artists typically use needles and pigments to permanently design a client’s body. Tattoo artists generally need to be creative and have artistic skills to advise clients on the color, size, design and location of tattoos required.
To become a tattoo artist, certification is usually required after the potential artist has completed training in an approved supervised setting for 1 to 2 years.
List of legal documents required to start a tattoo shop
When starting a business, it is important that you gather all the necessary documents before opening a store as authorities take a business’s legal documentation very seriously and a business is expected to tattoo that has more rules, all documents are in place.
Failure can result in a fine, which can not only be financial in nature, but also lead to a complete ban on restarting this type of activity. In order not to come into conflict with the authorities and crush your dreams, it is important that you stick to everything that is asked of you before opening your tattoo parlor.
Some basic legal documents you need to have with you to legally operate your own tattoo shop in the United States of America:
- Registration certificate
- Operating contract
- Business plan
- Business license
- Business permit
- Employment contract for students
- Insurance policy
- Store Rental Policies and Procedures
- Federal tax identification number
- Employer Identification Number (EIN)
- Seller authorization
Financing a tattoo shop
Every business idea needs funding to make it a reality, and the tattoo industry is no different. However, while most entrepreneurs usually have the amount of money they would use to start a business, after careful research they usually find that the amount is not enough to run the business and therefore look for other sources where they can raise the necessary capital. ,
Here are some of the options to explore when seeking funding for your tattoo business;
- Raise part of the start-up capital from personal savings and sell certain items
- Find concessional loans from family and friends
- Apply for a bank loan
- Apply for a loan from private investors
Choosing the right location for your tattoo business
Note that due to government bans on businesses like yours, you may need to locate your business in a business-only area like yours, which would mean running into other tattoo shops and getting involved in a fierce competition. with them to stand out.
If, however, you want to obtain the proper permits, permits and municipal permits in order to place your business in the right place, you must be prepared to part with a large sum of money. Before proceeding with this step, you need to make sure that you will receive sufficient income to cover the costs.
Few tattoo parlors can buy properties to use when starting their business. Most tattoo parlor owners usually rent space. Therefore, if you intend to rent space for your tattoo parlor, you should ensure that you receive a properly structured rental agreement so that you are not responsible for paying rent to your landlord in the event of default. your shop.
Therefore, choosing the right location for your tattoo parlor depends on such factors as the store’s proximity to your target market and the number of employees you intend to hire.
Starting a Home Tattoo Business Technical Workforce Details
When starting your tattoo business, it is imperative that you are in an area that has a lot of people, vehicles, or pedestrians within the perimeter where your permits are valid. This means that you need to team up with a real estate agent knowledgeable in the tattoo business to help you choose a location that will be of great benefit to your business.
If you are not purchasing from an existing tattoo shop, modifications must be made to any building you intend to purchase – such as partitions, sinks, electrical outlets, and plumbing so that you can operate a shop. standard tattoo.
While some of the equipment you receive must be new, there are others that can be used equally in your area or on the internet. You don’t have to compromise on purchasing new tattoo tools, but equipment like stationery can be used fairly, especially if you’re working on a tight budget.
The equipment (office and tattoo) you will need to effectively manage your tattoo; reclining chairs, tables, supply carts, lighted locator tables, mirrors, counters, display cases, sofa shelves, chairs, computer, telephones, printers and filing cabinets You will need tattoo supplies; autoclave, needles, tattoo machines, latex gloves, paper towels and plastic spray cans.
In addition, the people you need to run an efficient and successful tattoo business; General Manager (owner), at least two professionally trained tattoo artists, a receptionist, a marketing and sales manager, an administrator and a human resources manager and a concierge.
Therefore, from the above analysis, you will need at least 7 key employees to be able to successfully run your tattoo business.
The process of providing services in a tattoo shop
Tattooing generally requires certain procedures to be followed, such as preparing the work area by spraying a counter with disinfectant before hiring a client. Next, you need to make sure that all the needles and rubber gloves that you intend to use are sterilized.
Tattoos are generally made from specialized tattoo ink or India ink and are considered safe for any use. However, it should be noted that most people react to ink colors. Once the client chooses a design and a tattoo area, the tattoo artist will clean the tattoo area and then apply the design to the skin.
Starting a tattoo business marketing plan
- Marketing ideas and strategies
Marketing your tattoo shop is very important especially because it is how you are going to not only generate income for your business but also market your business. Because of the importance of marketing, entrepreneurs typically spend time developing marketing strategies that are not only strategic, but also effective to achieve business goals and objectives.
However, before developing any marketing strategies to use; It is essential to conduct a thorough market research so that the entrepreneur can use the information and data to find out who the target market is, what their characteristics and buying habits are, what they expect from the tattoo parlor and what the entrepreneur should also expect from them.
Data is usually obtained from reliable sources such as pre-existing tattoo parlors inside and outside the environment, various research materials, and online sources. An entrepreneur must use reliable research if he wants to get reliable results.
Location also plays an important role in how an entrepreneur can market their products and / or services. This is why it is imperative that your tattoo shop is located in an area with high traffic and accessible to customers. Being in a highly visible location, you will spend less money to market your tattoo parlor to your target market.
Here are some ideas and strategies you can use to market your tattoo parlor:
- Get to know your tattoo parlor with stakeholders and industry representatives by submitting brochures about your tattoo parlor as well as your services, prices and contact details
- Make sure your tattoo shop is listed in online catalogs. as well as yellow pages
- Distribute flyers and post flyers on your tattoo shop at different strategic points
- Promote your tattoo shop in local newspapers and related magazines, as well as on radio and television stations
- Get involved in direct marketing to generate income and market your tattoo shop.
- Use social networks like Facebook, Twitter, Instagram, Snapchat and YouTube to advertise your tattoo shop
Strategy to increase brand awareness in your tattoo shop and create your own corporate identity
If you want to make your tattoo shop very popular with people who want to come to your shop regardless of the distance, you need to be prepared to participate in activities and spend money to make sure you can get the recognition of your tattoo shop apart from yours. ground.
There are many ways to advertise your tattoo parlor to potential clients, and one of them is the Internet, which allows a contractor to find a cheaper and more efficient way to reach more people. . Therefore, this means that in addition to the website that a tattoo parlor might have, social media on the internet can also be used optimally to achieve desired business goals and objectives.
Some entrepreneurs, at the start of their business, typically employ highly experienced journalists to help develop strategies that will help raise awareness in the company. Below are some of the platforms that a tattoo shop can use to promote and advertise their business;
- Encourage repeat customers to participate in word of mouth advertising for a tattoo shop
- Advertise in local newspapers and related magazines, as well as on radio and television stations.
- Use the company’s website as well as social media such as Facebook, Twitter, Snapchat, Instagram, Google Plus. and YouTube to promote a tattoo shop
- Distribution of flyers and display of flyers in various strategic locations
- Placement of flexi banners at strategic points of the city
- Join local associations and attend tattoo-related events to communicate and promote the business