Looking to start a smoothie business at a juice bar? here is a complete guide to starting a juice bar business with no money or experience .
Ok, we’ve provided you with a detailed example of a juice bar business plan template. We also took it a step further by analyzing and writing a sample juice bar marketing plan backed by actionable guerrilla juice bar marketing ideas. In this article, we will cover all the requirements for starting a juice bar business. So put on your entrepreneur hat and let’s move on.
Why start a juice bar business?
Many people are realizing the need to cut down on soda and drink more juice due to the huge health benefits, and this is the reason why juice bars are popping up in different places in all major cities. cities in the United States. It is now clear that the juice bar business is an interesting business that a budding entrepreneur can agree on.
The reality is, the juice bar business is one of the businesses that an entrepreneur can successfully start on a busy street corner or in a mobile store without breaking into a bank for cash. At the same time, large investors can also take advantage of the high demand for fresh fruit juice to establish their own juice bar at strategic locations around key cities in the United States of America.
If you think about it, juice bars can be located anywhere in the city as long as people live or work there. Typically, juice bars are located in airports, seaports, shopping malls, hotel lobbies, train stations, bus stations, on campuses, hospital lounges and sports centers, as well. only in all public areas, provided you have permission to host your juice bar. The. If you have a mobile juice store, there will be no restrictions on where you can sell your fresh juice, like in a regular food truck business.
Opening a juice bar, like any other business, might not be very easy, but it is a straightforward business that can generate huge, stable profits if properly positioned and properly managed. As setting up a juice bar does not require any professional skills, you will still need good business skills and of course customer service skills if you are to truly build a profitable business.
So if you are planning to open a juice bar all you need is a little capital to buy or rent / rent a suitable space (unless you are relying on a mobile juice shop), get the equipment necessary (juicer / smoothie, disposable glasses, trays and other serving items) and furniture. You will also need additional capital to purchase an initial supply of fresh fruit, pay your employees for at least the first 3 months, and pay utility bills.
Business Juice Shake Starter Smoothie Guide
- Industry overview
The juice and smoothie industry has come a long way and is still evolving with many smoothie makers drinking new flavors and packaging in the industry. Smoothies have been around for many years, but recently they have become more popular due to the health benefits that come with them.
This industry is made up of companies that mainly produce and sell freshly made smoothies and juices. Juice is a product that is consumed in all parts of the world, and of course those in the juice industry are known to bring sales if the business is well run. In fact, the economic downturn has little effect on juice consumption because it is such an affordable product and considered a healthy substitute for soft drinks and other processed juices.
The juice and smoothie industry has grown steadily over the past five years as juice bars have adapted to rapidly changing consumer preferences and lifestyles. In recent years, the high sugar content of certain juices has forced the industry to adapt its offer. Because of this, the cold-pressed juice obtained by hydraulically crushing and grinding foods such as spinach, cabbage and ginger, without using heat, resulting in highly nutritious juice, became noticeable.
Juices and Smoothies The bar industry is a thriving sector of the United States economy, generating more than $ 2 billion annually from more than 1,435 registered and licensed juice and smoothie companies scattered across the United States. United of America.
The industry employs more than 35,861 people. Experts predict that the juice and smoothie industry will grow 2.9% per year Smoothie King and Jamba Inc. are leaders in the juice bar and smoothie industry; they have the lion’s share of the market in the United States of America.
With this type of business, if you want to start small, you can start serving the school around you, or even the whole school. your local community. All you need are contacts, packaging, networking, and good marketing and customer service skills. However, if you intend to launch it on a large scale, you should consider expanding beyond your local community to the state level and even to the national level with an adequate structure for outlets and stores. distribution networks.
If you are planning to start your own juice business in the United States, you need to make sure that you do thorough market research. If there are some key factors that you got wrong before starting your business, you will probably have a hard time staying afloat.
The smoothie and juice bar industry will thrive because people will always want to drink smoothies or fresh juices when they’re thirsty and can’t afford to go home to fix it themselves. Although the industry seems oversaturated, there is still ample room to accommodate budding entrepreneurs looking to open their own fresh juice bar in the United States of America.
Some of the factors that drive entrepreneurs to start their own juice business is that the business is a thriving business that is easy to set up and manage with minimal start-up capital and labor.
More and more, the juice business is indeed a profitable business and any budding entrepreneur can come and start his own business; You can start with a small community service, or you can start with a large number of stores in key cities in the United States of America.
Launch of a market study and feasibility study on fruit juice drinks
- Demography and psychography
Composition of those who buy and drink freshly prepared fruit juices from cut bars in all sexes and age groups. The truth is, when it comes to selling fresh fruit juices, there is indeed a wide range of buyers available. Basically, your target market may not be just a group of people, but everyone who lives in the places where you have your fresh juice store and who have purchasing power.
List of niche juice bar ideas you can specialize in
It is important to note that there is no known niche in the juice bar industry. Each actor in this profession is mainly concerned with the preparation and the service / sale of fresh fruit juices as well as snacks, water and possibly cocktails and other drinks.
Level of competition in the juice bar and smoothie industry
The competition that exists in the fresh juice industry goes beyond the competition for juice bars in your area; You are expected to compete with smoothie bars, fast food restaurants, mobile trucks, regular restaurants, and any other store that also sells juices. So, it would be fair to say that the competition in the fresh juice industry is fierce.
The truth is, regardless of the level of competition in the industry, if you have done your due diligence and promote your brand and market your product or business well, you will always advance in the industry. Just make sure that you can provide great customer service and that you know how to reach and reach your target market.
List of famous brands in the juice bar industry
In all sectors, there are always brands that perform better or are better perceived by buyers and the general public than others. Some of these brands are the ones that have been around the industry for a long time, while others are best known for the way they run their business and the results they have achieved over the years.
These are some of the leading juices and smoothies in the United States of America and around the world;
- Jamba Juice Safeway / Conifer
- Inta juice smoothie
- Café Kwench Jus
- Urth juice bar
- Healthy juice and smoothie bar “
- Rock Steady Juice Joint Acai Bar
- Elderberrys, Elderberry, Elderberrys Roanoke, Smoothies, Wraps
- Juicd smoothie juice bar
- Extreme Nutrition Smoothies Oxygen Bar
- Pulp and smoothie juice bar
- Healthy smoothies and juice bar
- Paninis Company fruit juice shop
- Island Grill juice bar and smoothie
- Fresh fruit juice bar
- Tropical Cocktail Cafe
- Bearden Juice Bar, Knoxville
Part of what you need to do if you are looking to successfully start a business and maximize your profits is to make sure that you have done your economic and cost analysis correctly and that you have tried the best possible way to adopt them. best practices of the industry in which you decide. set up a business.
A business center selling fresh juices is not an eco-friendly business as you will come across several juice bars and all the other outlets that also sell fresh juices when driving around town . So if you are planning your economic activity and cost analysis, you need to conduct a thorough market research and determine the cost of renting the premises where you need to open your juice bar and the amount needed to buy juicers (mixers) , juicers, refrigerators, ice makers, coolers, various stocks of fresh fruit and the cost of doing business.
If you are planning to start a fresh juice business, you should go beyond the cost of renting a store and purchasing juicers, as well as branding and building. a reliable clientele. The truth is, if you can successfully build a strong customer base, you will be maximizing your business’ profits.
Start your fresh juice business from scratch or by purchasing a franchise
When it comes to starting a business like this, you will benefit from buying a successful and established juice bar franchise rather than starting from scratch. While buying a franchise at an existing fresh juice bar is relatively expensive, it will certainly pay off in the long run.
But if you really want to build your own brand, after you have acquired the necessary skills, you can just start your own fresh juice business from scratch, the truth is that in the end you will have to pay from scratch. to start your own fresh juice business. Starting from scratch, you will be able to conduct extensive market and feasibility research before choosing a location to start a business.
Note that most of the big and popular fresh juice bars started from scratch. and they were able to build a strong commercial brand. Business success takes dedication, hard work and determination and of course you can start your own fresh juice business to become a successful brand with corporate and individual clients all over town where your juice business is. is located. with fresh fruit.
Threats and potential challenges you will face when starting a fresh juice bar business
The point is, if you decide to start your own fresh juice bar business today, one of the main issues you are likely to face is having well-known juice bars and others. outlets that also sell fresh fruit juices. … The only way to avoid this problem is to create your own market.
Some other problems and threats you are likely to face are the economic downturn; if the economy is in bad shape, fresh juice companies and other retail outlets that also sell fruit juices usually have a hard time supporting their old customers or even accepting new customers. Adverse government policies can also hamper the growth of your fresh fruit juice business. With these threats and challenges, there is nothing you can do other than make sure everything is going to be okay with you.
Creation of the Smoothie Business Legal Matters juice bar
- The best legal entity to use for this type of business
If you are considering starting a fresh juice business, the legal entity you choose will go to great lengths to determine the size of the business.
You can choose a limited liability company, a limited liability company or even a sole proprietorship for your fresh juice business. Usually, the sole proprietorship should have been the ideal business structure for a small fruit juice business, especially if you are starting out with little start-up capital in a small area and with only one outlet.
But if your intention is to grow your business and have juice bar networks in the United States of America and elsewhere in the world through franchising, then sole proprietorship is not an option for you. A limited liability company, LLC, or even a general partnership will reduce this for you.
Attractive business name ideas suitable for fruit juice bars
When it comes to choosing a name for your business, you have to get creative because whatever name you choose, choosing for your business will go a long way in creating a perception of what the business is all about. It is generally normal for people to follow the trend of the industry they will be working in when naming your business.
If you are thinking of starting your own fresh juice business, here are a few catchy names you can choose from;
- Shelly Pearson® Fresh Juice Bar®, LLC
- Betty I ™ Fresh Juice Bar, LLC
- Fresh Experience © Fresh Experience, Inc. Juice and smoothie bar.
- Mango® Fresh Juice Bar, Inc.
- Okay ™ Juice and Smoothie Bar, Inc.
- Top It ™ Juice and Smoothie Bar, Inc.
- Corner Street © Fresh Juice Bar, Inc.
- Your Choice® Fresh Juice Bar, LLC
- Dorothy McConville ™ Juice and Smoothie Bar Inc.
- Melvin McConkie © Fresh Juice Bar, Inc.
In the United States and most countries around the world, you cannot run a business without some of the basic insurance policies required by the industry you want to work in. Therefore, it is important to budget for insurance and possibly consult insurance. a broker to help you choose the best and most suitable insurance policies for your business in a fresh juice bar.
Here are some of the main types of insurance coverage that you should consider when buying if you want to start your own fresh juice business in the United States of America;
- General insurance
- Medical / health insurance
- Liability insurance
- Workers compensation
- General disability insurance costs
- Group insurance for business owners
Protection of intellectual property / registered trademark
If you are planning to start your own fresh juice business, you generally will not need to apply for intellectual property / trademark protection. This is because the nature of the business allows you to run it successfully without having any reason to challenge anyone in court for illegal use of your business’s intellectual property.
But if you just want to protect your company logo and other documents or software that are unique to you, or even jingles and multimedia production concepts, you can apply for intellectual property protection. If you want to register your trademark, you must begin the process by filing an application with the USPTO.
Do you need professional certification to start a juice business?
When you run a fresh juice business, you do not need to take any formal training or special certification before you are licensed to open and operate a fresh juice bar business in the United States. America and the world. All you need is some informal training to help you understand how to make different juices and how to run your business effectively.
On the other hand, if you come across some form of certification that can help you run your fresh juice business, then definitely try to get certified.
List of legal documents required to run a fresh fruit juice business
The importance of having the necessary documentation before starting a business in the United States of America cannot be overstated. It is a fact that you cannot conduct business successfully in the United States without proper documentation. If you do this, it won’t be long before the long arm of the law reaches you.
Here are some basic legal documents that you must have in place if you want to legally operate your own fresh juice business in the United States of America;
- Registration certificate
- Business license
- Tax identification number / Tax identification number
- Food and Beverage Supplier Certificate
- Health examination certificate
- District proof of identity issued to the food and beverage manager
- Copy of the technical support center license and / or recent inspection report
- Business plan
- Employee Handbook
- Employment contract (letters with proposals)
- Operating Agreement for LLC
- Insurance policy
- Company charter
- Memorandum of Understanding
- Construction license
- Franchise or brand license (optional)
Fund your fresh fruit juice bar
Starting a fresh juice business can be profitable, especially if you choose to start small by running a small fresh juice business around the corner. Securing a standard, well-located store / kiosk and purchasing blenders, juicers, refrigerators, ice pack makers, refrigerators, assorted fresh fruit, and other supplies is part of what consumes a significant portion of your start-up capital. If you decide to start a large-scale large-scale business, you will need to find a source of funding to fund the business, as starting a standard large-scale juice bar business is expensive.
One of the first things to consider when it comes to financing a business is writing a good business plan. If you have a good, achievable business plan document, you might not have to work hard before convincing your bank, investors, and friends to invest in your business.
Here are some options you can explore when looking for start-up capital for your business in a fresh juice bar;
- collect money from personal savings and sell personal stocks and property
- raise funds from investors and business partners
- Sale of shares to interested investors
- Transfer your business idea and apply for business grants and seed funding from donor organizations and angel investors
- Source of loans on favorable terms from your family. members and your friends
Choosing a suitable location for your juice bar
When it comes to choosing a location for a fresh fruit bar, the business rule is that you should be guided by the demand for fresh juice and easy access to bulk purchases of fresh fruit direct from farmers, fruit centers or wholesale distributors. for your business in a bar with fresh juices, people can easily find your bar.
It cannot be emphasized enough that you have chosen the place where you discovered your fresh fruit. the trade in juice bars is the key to the success of the company, so entrepreneurs are ready to rent or rent an object in a visible place; a place where the demographics are made up of people with the necessary purchasing power and lifestyle
Most importantly, before choosing a location for your fresh juice business, be sure to do a thorough feasibility study and market research first. It cannot be excluded that you will come across a similar business that will simply close the store in the place where you want to open yours.
Here are some of the key factors to consider before choosing a location for your fresh juice business;
- Location demography
- Request for fresh fruit juice on site
- The purchasing power of the inhabitants of the place
- Location availability
- Number of fresh juice bars and any other outlets that also sell fresh juice on site
- Local laws and regulations in the community
- Traffic, parking and security
Starting a juice bar business. Technical and personal data
In general, this type of business does not require any particular technology or equipment, with the exception of centrifuges, storage equipment (bins, dish racks, shelves). , food case), counter equipment (counter, sink, ice maker, etc.), automatic receipt vending machines, sound system (for listening to music), point of sale (POS) machines, video surveillance system Cameras and televisions with a flat screen. You will also need laptops, internet, telephone, fax machine, and office furniture (chairs, tables and shelves), all of which can be used as living rooms.
Regarding renting or direct buying Depending on your financial situation, the choice depends on your financial situation, but in fact, to be on the safe side, it is recommended to start with a short term rental or a rental while you are testing the company on site. planned, then you take a long term lease or a full purchase of real estate, and if not, go and find another ideal place / object for such a business.
When it comes to hiring employees for a standard multi-outlet fresh juice company, you should plan to hire a knowledgeable CEO (you may be in this role), administrator, and director of operations. human resources, a merchandising manager, a bar manager, Smoothie Machine and centrifuge operators, salespeople and salespeople, accountants and cleaners. On average, you will need at least 5-10 key employees to run a small, standard fruit juice business.
Fresh Fruit Juice Business Service Process
When it comes to the juice bar business service process, the product manager is responsible for helping the organization source fresh fruit and packaging / service supplies. They make lucrative buying deals and also make sure to buy only at the right prices that guarantee them good profits.
Since the essence of the juicer is to serve freshly brewed juice to customers without any preservatives. Then you will still need an assortment of fresh fruit at the bar. Typically, when customers visit a juice bar, they have to browse the menu and make their choice: for example, whether the customer wants fresh pineapple juice or a combination of two or more fruits; the fruits are squeezed and served directly to them.
It is important to clarify that a fresh fruit juice company can decide to improvise or adopt any business process and any structure that guarantees its efficiency and flexibility; the business process described above in a fresh fruit bar is not made of stone.
Start a business marketing plan for a juice bar
- Marketing ideas and strategies
Running a business requires being proactive in marketing your products or services.
People and organizations will buy fresh juice from your bar if they know they will get the best out of it and of course value for money. In fact, your marketing strategy will be focused on quality, efficiency and price, and most importantly, excellent customer service. The truth is, if you can apply the above on the spot, you won’t have a hard time keeping your old customers and gaining new customers at the same time.
Nowadays, businesses realize the power of the Internet and therefore will do their best to maximize the Internet to promote their services or products. In other words, a greater percentage of your marketing efforts will go to internet users and your site will become your number one marketing tool.
Here are some ideas and marketing strategies you can use for your fresh juice bar;
- Showcase your fresh juice bar by sending cover letters along with your brochure to businesses, households, sports organizations, gyms, schools, celebrities and other key stakeholders in the city where it is located your fresh fruit juice bar.
- Advertise on the Internet on blogs and forums, as well as on social networks such as Twitter, Facebook, LinkedIn, to get your message across
- Create a basic website for your business to have an online presence
- Direct marketing of your products
- Occasionally participate in roadshows to targeted communities to promote your fresh juice business.
- Join local juice bar trade associations to learn about industry trends and advice.
- Offer discounts to your customers
- Advertise our business in community newspapers, television and local radio stations
- List your business on yellow pages ads (local directories)
- Encourage the use of word of mouth marketing (referrals)
Factors to Help You Get the Right Product Price
The main key factor in helping you sell your fresh juices at the lowest prices is to buy your fresh fruit stock directly. from farmers, fruit centers or fruit wholesalers in fairly large quantities.The truth is, the more products you buy directly from farmers and wholesalers, the less you buy.
Another strategy to help you retail fresh juice at the right price is to make sure you keep operating costs to a minimum and focus your efforts on marketing and promoting your brand. Besides the fact that this strategy will help you save on costs, it will also help you get the right prices for your products.
You can also try to work with independent contractors and marketers as much as possible; this will help you save on the salaries of sales and marketing managers.
Strategies to increase Bar Juice brand awareness and create a corporate identity
If you are in business and have no intention of building brand awareness and spreading your corporate identity, you need to be prepared to accept what the company will present as your business.
If your intention to start a fresh juice bar business is to develop a business outside the city from which you intend to become a national and international brand by opening juice bar chains fee and a franchise, then you should be prepared to spend the money on the promotion. and advertising your brand.
No matter what industry you belong to, the truth is that the market is dynamic and it takes continued brand awareness and active advertising to continue to attract your target market. Here are the platforms you can use to build brand awareness and create a corporate identity for your fresh juice business;
- Advertise in print (food and drink newspapers and magazines) and electronic media. Platform
- Sponsor relevant community events
- Use online and social media platforms like Instagram, Facebook, Twitter, YouTube, Google + and more to promote your fresh juice business in a bar
- Install your billboards in strategic locations in your city or state
- Take part in roadshows from time to time in targeted neighborhoods to find out more about your fresh juice bar activity
- Distribute your flyers and leaflets in targeted areas
- Contact businesses, households, sports organizations, gyms, schools, celebrities and other key stakeholders in the city where your fresh juice bar is located and let them know about your juice bar bus fresh fruit
- List your fresh juice business in local directories
- Promote Your Fresh Juice Business on Your Official Website and Use Strategies to Help Drive Traffic to Your Website>
- Place your Flexi banners in strategic positions where your fresh juice store is located.
- Make sure all your employees are wearing your branded shirts and that all your cars and trucks / vans are in order. Brand with your company logo
Creation of a distribution network
To successfully run a fresh juice business, you must try to partner with park managers and event planners; they are in a better position to offer you platforms for selling fresh fruit juices to a large number of people at the same time, especially at events they are organizing or organizing.