Are you looking to start a turkey breeding business? here is a complete guide to starting a turkey farming business with no money or experience .
Ok, so we’ve provided you with a detailed sample turkey farming business plan template. We also took it a step further by analyzing and writing a sample turkey marketing plan backed by actionable guerrilla marketing ideas for turkey breeding businesses. In this article, we will cover all the requirements for starting a turkey breeding business. So put on your entrepreneur hat and let’s move on.
Why start an agricultural business in Turkey?
Turkey is delicious, it tastes great and that is why some people miss it. Turkey is primarily raised for meat, and meat is considered the poorest of all other types of poultry.
Agriculture in Turkey is very popular not only in the United States, but also in other countries as well as, for example, Canada, Germany, France, Netherlands, Italy and United Kingdom, the annual per capita consumption of turkey meat in these countries is decreasing by 48 kg each year. In 2004, the estimated production of turkey meat in the world was 4.94 million tonnes.
If you want to start a turkey farm, you have the option of producing two types of birds – frozen or fresh. Most Turkish farmers, especially commercial farmers, produce them. Most turkeys sold commercially in the United States are of the white, broad-breasted variety, and it is this breed of turkey that receives Presidential Grace.
In the United States, turkey is eaten as a main meal at Christmas and Thanksgiving, but its consumption is not limited to these occasions simply because turkey is eaten year round and is part of many diets. For more information on how to start your own Indian farm read on.
Establishment of an agricultural business in Turkey. The Complete Guide
- Industry overview
The turkey meat industry is one that does not have companies with a dominant market share. Despite the fact that the industry generates around $ 33 billion. In the United States per year, from 2012 to 2021, the annual growth was 0.1%.
There are approximately 53,039 chicken and turkey meat companies in the United States employing more than 60,500 people. The growth achieved in the industry is due to increased consumer awareness of the health of meat compared to white meat. However, not all farms are doing well despite the growth, as small farms operate very small margins and some sell their operations to larger farmers.
Most of the successful poultry operations in the industry have been around for 10 years. and are often family businesses passed down from generation to generation. This is not to say that there are no new successful poultry farms, as some new farms, through their good management, have moved on to family poultry farms that are barely struggling to survive.
New market entrants are typically faced with the average investment required for favorable competition, the competitive nature of a contract based income system. one, as well as the need to comply with various environmental regulations.
Even though there are a large number of people who eat turkey, the turkey industry is not as rosy as it should be. In 2009, revenues for US turkey farms fell to $ 3.57 billion from $ 4.48 billion the year before.
The reason for the drop in income, according to Watt Pultree, was mainly due to the recession, which resulted in lower domestic sales as well as exports. Another reason for the drop in income is related to high commodity prices, which ended up at the bottom of most farms in Turkey. 2010 was not the best year, with revenues falling again by 0.5%.
The turkey industry has not been spared from uncontrollable problems such as illnesses caused by highly pathogenic avian flu in 2015, which had a devastating impact on the industry. Another challenge facing the industry is the advocates who have influenced and confused consumers about how these turkeys are raised, thus negatively affecting consumers’ buying habits.
This regardless of the fact that the industry is heavily regulated as most turkeys are allowed to roam freely, are fed a healthy and natural diet and are killed in safe and hygienic conditions.
The percentage of those who consume poultry versus red meat has increased over the years, however, as more consumers consciously choose USDA compliant poultry meat. According to the Turkish National Federation, the industry has experienced unprecedented growth over the past two decades.
Indeed, the sector has evolved from a unique product market focused on vacationing to a year-round diverse market, in addition to having a value-added product line. Turkey products are currently marketed in a variety of ways and have been adopted by health conscious consumers.
There has been a significant increase in turkey consumption over the past decade, with the biggest product sales in the industry being ground turkey, due to the fact that ground beef is considered a lower fat substitute than Ground beef.
Another factor that has greatly benefited the industry is the turkey industry – food safety and environmental concerns, as consumers perceive turkeys to be healthier. , turkey bacon, gourmet turkey breast and ham, then sell them in convenience store markets. All of this has generated tremendous growth in the industry.
Turkey production in the United States increased 3 percent in 2014, at record prices of 2.7 million tonnes. Exports rose 5 percent to 354,000 tonnes as shipments to East Asia increased, although Mexico maintained its primary market position.
Turkish producers will continue to benefit from the economies of scale associated with the horizontal and vertical integration of the industry. Poultry purchases are expected to increase steadily, with consumption of white meat increasing at the expense of red meat and pork.
Start of the market study of agricultural enterprises in Turkey and feasibility studies
- Demography and psychography
The demographic and psychographic makeup of those who consume turkey ranges from those at the top of the income group to those in the low income group and encompasses all races of people.
List of niche ideas in Turkey farming businesses you can specialize in
Niche ideas are typically used by entrepreneurs looking to generate more income and differentiate themselves from their competition.
The turkey industry is not an industry with many niche ideas and products for operators. ; those who can be said to have encountered many niche ideas are the processing and packaging segment of the industry. Some of the niche ideas in this particular business to specialize in include:
- Organic operations
The level of competition in the agricultural sector in Turkey
Turkeys are widely consumed and exported to the United States of America, and as a new entrant you will likely be amazed at the level of competition that exists in the industry, especially since existing producers have a pretty solid influence. on the industry.
While all customers want frozen or fresh turkeys, how do you get them to grocery stores, supermarkets and restaurants? where it happens to those consumers is one of the challenges you will face as a new entrant, especially since most of the existing operators have covered most of the supply market.
Plus, even though millions of Americans eat turkeys, that doesn’t mean you’ll suddenly break even or start with overwhelming success in the first few years, so you need to be prepared for how. you are going to drill just share for yourself.
List of famous brands in agriculture in Turkey
Agricultural company in Turkey in the USA. The states are very big because Americans not only eat turkey, but are the biggest exporter of turkey as well. Therefore, all over the United States there are very famous turkey farms. Here are some of the famous farms in the United States of America:
- Cooper Farms
- Hospitality farms
- Raeford Farms, Inc home
- Perdue Farms, Inc
- Zack Farms, LLC
- Koha farm in Turkey
Turkey poultry and turkey meat have a huge impact on the economy of the United States as the country is the largest exporter of turkey and related products, with nearly 361,884 metric tons (MT) of turkey meat. exported to the United States in 2012. The following year (2013) saw a 13% increase over 2012, with turkey products valued at around $ 679 million.
Mexico is the largest buyer of turkey meat from the United States, accounting for 55 percent of the export market. He bought turkey meat worth $ 372 million. China is the second largest market with more than $ 70 million worth of turkey meat. Canada and Hong Kong are other important markets.
This does not mean that the United States does not import turkey meat, but only a small percentage, mainly from Chile and Canada. According to the USDA, while exports make up the bulk of the turkey market in the United States, domestic consumption is much higher than in other countries, as a 2012 report indicates that one person in the United States United ate 16.4 pounds of turkey. p84>
Although turkey production is not associated with any state or region in the United States; however, in 2012, five states came out on top in terms of the number of turkeys kept; Minnesota, North Carolina, Arkansas, Missouri and Virginia. Minnesota produced a turkey valued at $ 839.1 billion, while the cost of producing the North Carolina turkey was $ 848.8 million.
Start a farm in Turkey from scratch or buy a franchise
Buying a franchise is an option that is open to entrepreneurs in certain industries, as not all industries offer franchise opportunities for new entrepreneurs looking to start a business. Any entrepreneur starting a business is faced with the prospect of buying a franchise or starting a business from scratch, especially since each option has its pros and cons.
It is recommended that you start small and grow with your turkey farm, that way you don’t need a deductible.
Threats and potential challenges you will face when opening a farm in Turkey
When starting a business as an entrepreneur, it is imperative that you anticipate threats and challenges and prepare for how you will handle them when they arise. Threats and challenges are an integral part of everyday life and the business environment is no different. It should be noted, however, that not all threats and challenges can be addressed and when it does, the best thing you can do is stay optimistic.
Some of the threats and challenges that you are likely to face when starting your turkey farm include: working with existing operators, avian disease outbreak, changing consumer tastes and preferences, start-up capital and strict industry regulations. .
The beginning of legal problems in agriculture in Turkey
- The best legal entity to use for this type of business
One of the most important decisions you will make when trying to open your farm is choosing the legal structure; This is because the legal structure you ultimately decide on will influence the way you conduct your day-to-day operations, the way decisions are made and the responsibilities you have as an owner.
As a farmer, there are five main entities under which you can set up your business, and they are; a sole proprietorship, partnership, limited liability company (LLC), corporation or cooperative. What differentiates companies from each other are attributes like ownership, responsibility, governance, taxes, and your long and short term goals as a turkey farmer.
The sole proprietorship is the simplest legal entity that a farmer can form. A large percentage of livestock farms (around 35 percent) as well as private farms (around 36 percent) are sole proprietorships. Under full ownership, the farmer has full control over the business, including assets and profits. The farmer is also retained for all debts and obligations contracted by the company. Finally, business income is reported in the farmer’s personal return.
Attractive business name ideas suitable for a farm in Turkey
One way to legalize your business is to give it a name. The name sets your business apart from those of your competition, so it should be memorable and indicative of the industry in which you operate. It is also imperative that you have plenty of options for naming your business so that if the name you intend to use has been chosen by someone else, you can easily have fallback options.
Below are some attractive company names that are suitable for your turkey farm;
- Bosh Turkey Farms Inc
- Edible bird farms
- Raising farm animals
- Big Birds Farm Inc
- Quality poultry farms
Running a turkey farm can be quite risky and unpredictable, which is why it is important to have insurance policies. If you have insurance, you can protect your turkeys from accidents, illnesses, and unforeseen events that can negatively impact your business and increase your livelihood.
You can choose basic or full insurance for your turkey farm; However, before you put your budget aside, be sure to talk to your insurance agent or broker about the best policies for your farm in Turkey. Here are some of the insurance policies that you will need to purchase if you want to start your own Indian farm in the United States of America;
- Individual coverage
- Full coverage
- Workers’ compensation insurance
- Car insurance
- Health insurance
- Home Insurance
- Equipment insurance
- Business interruption insurance
Protection of intellectual property / registered trademark
The protection of intellectual property is usually considered by entrepreneurs who come up with new ideas – real or virtual. Doing business in Turkey is a convenient endeavor, so you don’t have to worry about intellectual property protection.
Do I need professional certification to start an agricultural business in Turkey?
Most of the farmers who own the turkey farm have passed them down to previous generations. This suggests that anyone with enough time and dedication can start and run a successful business and therefore no professional certification is required.
List of legal documents required to start a farm in Turkey
Any entrepreneur who starts a business knows that it is necessary to have legal documents so that there are no problems with the law. Growing turkeys for sale is a highly regulated business, so it is imperative that you receive the full list of legal documents needed to run your business stress-free.
Here are some of the legal documents you will need to start your farm in Turkey;
- Business plan
- Business license and permit
- Insurance policy
- Hiring contract
- Contract document
- Operating contract
- Employee Identification Number (EIN)
- Registration certificate
- Federal tax identification number
Finance your farm in Turkey
Just because you have an idea business doesn’t mean it will come to fruition immediately, no matter how many plans you have implemented, if there is no start-up capital. Finance is the difference between idea and reality, and as an entrepreneur you should know that. Finding sources of finance is usually not an easy task, but as an entrepreneur you have no choice, especially if you are serious about the business you intend to start.
Below are several ways to finance your farm in Turkey;
- Start a business with your savings or real estate income
- Source of concessional loans from friends and family
- Find a private investor or business partner to provide funds
- Apply for a loan from a commercial bank
Choosing the right location for your farming business in Turkey
If you are looking to start your own turkey farm, your location might not be very good especially if you live in a country as birds can be raised on your property. The reason why your location isn’t that important is that you won’t have to deal with the end consumer most of the time, as you will be dealing with retailers – grocery stores, supermarkets, etc.
If, however, your location is not suitable for you to breed birds, or if you want to start on a very large scale, you may need to purchase or lease land for your use. Make sure the land is large enough to accommodate the number of birds you intend to keep.
You may need to consult a real estate agent to help you find a location that complies with zoning regulations, as you cannot breed birds anywhere. Make sure the agent knows your budget for renting or purchasing land.
If you are considering buying or renting land, be aware that construction must be done, since you already own the ranch, and these renovations should also be factored into your budget. Make sure your staff can easily access your location and the environment is respectful of birds and your staff.
Start with a farm in Turkey. Technical and labor information
When starting your turkey breeding business, it is important that you decide on the breed you intend to breed. Popular breeds are Broad-breasted Squirrels, Standard Bronze, and White Holland. After acquiring your specimens in the spring, you will need to set up an incubator area with a feeder and a water feeder. It is imperative that the temperature in the brooder area drops to between 90 and 100 degrees Fahrenheit for the first week, then slowly lower the temperature by cooling it 5 degrees each week.
You can leave your live turkeys outside on the landfill in a fenced handle with a movable nozzle. If the turkeys live remotely, make sure the grass is four to six inches long. Make sure the fence is clear of predators such as foxes, raccoons, and coyotes.
There are certain equipment and tools that you will need to run your poultry farm effectively, including feeders, water pots and drinkers, heaters or brooders, an incubator, a rubber finger for picking up poultry, cages and a grooming machine. Administratively, you will also need a telephone. , computers and other office supplies.
If you are going to operate a large Indian farm, you will need to build a solid structure and hire people to help you. Make sure employees are knowledgeable and understand the core values of your business. Who you should look for when hiring; farm manager, turkey feed and cleaning workers, driver and accountant.
From the breakdown above, you will need at least 5 key people to help you run your farm effectively.
The process of providing services on a farm in Turkey
When starting up your turkey farm, it is important to prepare the area where the chicks will be housed first, making sure that it is not only clean but free of drafts. The enclosure should be spacious enough so that each turkey can have at least a square foot of space before placing your orders with a reputable hatchery.
Once the chicks arrive, make sure they are accommodated quickly in the new house and also make sure not to turn on the heat lamp Make sure the chicks dip their beaks into the water feeder immediately afterwards. their arrival so they know where. there is a source of water. If all is well, the chicks should begin to feed and drink water within the first few hours of arrival.
Once the birds are eight weeks old, you can remove the heat lamps and then change their feed to a growth mix. If you live in a warmer climate, at this point you can send the birds to pasture. At 14 weeks of age, put the birds on their last meal.
From 22 to 28 weeks, depending on the gender and breed of turkey you are raising, they will be ready to dress, which can be done in your poultry or elsewhere. If you are in a different location, you need to get some bird cages so that they can be transported without problems.
Start of the agricultural marketing plan in Turkey
- Marketing ideas and strategies
Marketing is a very delicate and sensitive part of the business because you have to know what your customers want and then put effort into meeting those needs which can be tricky if you haven’t done a thorough market research. you are in.
The point of doing market research is for you to be able to identify your target market and find out what it is. they are waiting for you and what you should expect from them. Through your market research, you will also learn who your competitors are, their weaknesses and strengths, and what to expect from them.
Once you have a complete understanding of the market you are about to enter, it will be easier for you to write your overall marketing policy and from there create strategies that should guide your business in the short and long. term. Keeping track of your marketing strategies every now and then is very important as you will be able to eliminate ineffective strategies and change the ones that require a bit of modification to work.
Here are some of the ideas and marketing strategies available for your turkey farm;
- Be sure to advertise in local newspapers, agriculture, food and lifestyle magazines, as well as local radio and TV stations on your turkey farm
- Create a YouTube channel and guide people through the art of turkey farming
- Make sure your turkey farming business is listed in the Farmer’s Guide, yellow pages, and online directories
- Participate in workshops and breeder conventions to stay on top of industry trends and regulations and seize opportunities to promote your business
- Work with other farmers by creating a cooperative to be able to sell turkey meat in larger markets
- Install flexi banners in various strategic locations to promote your turkey farm
Strategies to increase brand awareness in agriculture in Turkey and create your own corporate identity
Advertising is very important for the growth and sustainability of a business, and an entrepreneur who intends to market their business will succeed in developing their corporate identity by engaging in campaigns that will put the business under the spotlight. a positive day.
Before devising an advertising strategy for your turkey farm, it is important to do a good job of market research to determine which advertising strategies are best for your business. One thing about advertising is that it not only helps you enter the market by grabbing the attention of your target market and getting a fair share for yourself, but it also helps you compete fairly with your competition, so that many successful businesses are not worth the huge expense. money to increase their brand awareness while communicating positively about their corporate identity.
You should be aware that not all strategies will work for your turkey farm, and what works for a turkey farmer in one state may not work for you in your own state. The best you can do is to continually rethink your advertising strategies, then remove the ones that aren’t working or change the ones that need to be changed.
The Internet is a great place to start promoting your business as it provides a cheap alternative source for entrepreneurs. There are several tools available on the Internet, and while you cannot use all of them, you need to know which ones will help you achieve your goals and objectives.
Below are some strategies you can use to build awareness of your brand and create a corporate identity for your business;
- Make sure to install flexi banners at various strategic locations in the area where your Indian farm is located
- Encourage your loyal customers to market your Indian farm
- Join your local association to promote your turkey. closed
- create a website and showcase your farm; deploy your SEO strategy so that your site is ranked first on search engines
- Be sure to advertise your farm in local newspapers and magazines, as well as on radio stations
- Create a Facebook and Twitter account and use it to market your turkey farm