The business plan still has the same structure. Of course, if you plan to sell coffee and not produce it, you will miss the ‘production’ part, but other than that you can’t miss a thing.
Writing a business plan by a student as part of your college or university project, the best you can do is go into detail. You need to keep the structure, but you can describe your competition on a single resume, rather than five pages, with survey numbers and data.
Here’s a summary and structure provided by highly trained essay writers at Write My Paper Hub – to take as a basis for your own work.
Basic structure of a business plan
Basically, students are asked to do marketing analysis and marketing plan more professionally than other parts, so we give more details about them.
Description of your business
Here is a brief overview of the entrepreneur’s experience, when the business was established, the scope of activity, the goals and objectives of the work, the base and the resources available.
Market analysis
List of competitors and their offers, evaluation of demand, promotion and sales options.
- Market assessment. It is necessary to estimate the size of the market, the size of the population, the number of potential customers, and this is difficult to do without a complete market research. Therefore, you should research the results of this assessment for your region. As a last resort, you can forecast the estimated demand.
- Competitors. List your competitors who are already in this market. Consider not only direct competitors offering similar products and services, but also companies producing alternative services. If there isn’t a specialty tea shop in your town, that doesn’t mean there aren’t any competitors in the market – you’ll have to fight for buyers with those department stores and supermarkets that sell also different types of tea.
Production plan
The list of products (services provided) and their volumes, technological processes, necessary equipment and materials, costs.
- Business process. Write down a list of the equipment, tools, raw materials, and materials needed to create the range of goods and services you have chosen. Calculate the optimal production volumes your equipment can handle. Indicate the employees and downloads you will need.
- Some products. List the products, services, and jobs that you will offer your customers. The costs of organizing business processes will allow you to know the cost and establish a price list.
- Initial investment. Calculate how much money it will take to start a project Add up the cost of all assets, fixed assets, repairs, materials and other costs that will be required to start production.
Organization plan
List of the required organization of staff work, distribution of functions and tasks in the team, participation of third-party organizations and specialists, staff costs – a calendar of events for the launch of the project.
Marketing plan
Advertising channels and costs, means of promoting the company and its products (services), estimated marketing impact – sales volume, number of customers and transactions.
- Promotion channels. Advertising in newspapers, advertising on radio and television, advertising on the Internet, creating your own website and group on social media, advertising in local audiences and forums, participating in exhibitions.
- The target audience. Who focus on organizing sales. Who is your customer by age, gender, occupation, income level. Where to find them and how to contact them.
- Cost of promotion. How much will research and participation cost? How often should you display ads, what options to choose?
Financial performance
This is where the financial aspect of your business is reflected, namely: future costs (purchase of a product, rent, rental, etc.), income, bottom line, profitability and return of the project .
Risk assessment
A list of the main problems the company may be facing, their potential consequences and a plan of measures to minimize them.
Brief description of the project
The most important part is the compact presentation of the contents of the whole document on several pages, here it is important to focus correctly, taking into account the recipient and the purpose of drawing up the business plan.
Even if this is just a business plan for students and not the one you present to a real investor, try to make it realistic.
