Do you want to open a business for the selection of wedding cosmetics? here is a complete guide to starting a wedding business with no money or experience.
Ok, so we’ve provided you with a detailed example of a wedding makeup business plan. model. We also took it a step further by analyzing and writing a sample bridal makeup marketing plan backed by actionable guerrilla marketing ideas for bridal makeup businesses. In this article, we will cover all the requirements for starting a bridal makeup business. So put on your entrepreneur hat and let’s move on.
Why start bridal makeup?
There are many creative entrepreneurs around the world who are making a lot of money. of the bridal cosmetics industry and you can also join it if you are creative, artistic and interested in the business.
This type of business is not capital intensive and you can start with your savings, if you work hard and have the right network, you can build up your startup capital from a single business transaction.
The good thing about this business is that most weddings take place on weekends, and if you don’t like working on weekends, you can get your wedding makeup done. Business. In fact, you can combine your bridal makeup with any other business without overwhelming yourself.
As a student who wants to earn money while studying, you can start your own wedding makeup business; it will not affect your studies if you know how to manage your time. Although starting a bridal cosmetics business does not require any technical or professional skills; but you still need to learn the art of makeup and have good business, networking and of course customer service skills.
You can start your bridal cosmetics business in a small town in the United States, and if you’re consistent and creative, it won’t be long before your brand becomes recognizable.
Getting Started With Wedding Makeup The Complete Guide
- Industry overview
A wedding makeup artist is the one who makes up the bride, the main bride’s maid and her wedding train during wedding ceremonies.
Careful examination of developments in the makeup industry reveals that the industry is experiencing significant growth thanks to stronger economic conditions. It is normal that as disposable income increases, more couples are encouraged to get married and spend more on planning their wedding.
Additionally, the increased use of the internet has made bridal makeup artists more accessible to clients, lowering marketing costs in the industry and increasing profit margins. Without a doubt, as the economy continues to strengthen, industry growth is expected to accelerate.
Statistics show that in the United States of America alone, there are approximately 39,643 registered and licensed makeup artists scattered around the world. the country, which employs around 41,714 people, receives $ 1 billion a year.
The industry is expected to grow by -1.9% per year in 2011 and 2016. It is important to note that this industry does not have establishments that capture the lion’s share of the market, as it is dominated by operators. unique.
A recent report published by IBISWORLD shows that the makeup artist industry is highly fragmented and proportionately spread across the United States. The report said that in 2015, the southeast of the country was home to the majority of industrial enterprises in any region – 29.7% of the total. Smaller stocks in New England and the Rockies are expected to be 4.4%. The south-eastern region is expected to have 29.7 percent of industrial enterprises. The region also includes the state with the most establishments, Florida, which has about 13.7% of the companies in the industry.
The report also states that states like Florida are wedding venues. Places like Disney World are very popular for weddings, so the number of establishments exceeds the share of the population located in the area.
Even though the industry appears to be booming, there is still plenty of room. to welcome budding entrepreneurs who plan to open their own business in the United States of America.
Some of the factors that motivate entrepreneurs to start their own bridal cosmetics business may be that the business has fairly low barriers to entry; It’s a thriving business that can be founded with relatively little start-up capital and manpower, especially if you run a mobile wedding makeup business without a studio or salon.
The bridal makeup industry is very open to any budding entrepreneur. who has acquired the training, skills and possibly the professional certifications necessary to start their own business. Just make sure your living room or studio is in the right demographic and you will be fine.
Start to study the fashion business market and feasibility studies for the bride
- Demography and psychography
The demographic and psychographic makeup of those who frequent the bridal makeup business is limited to the brides, the principal daughter-in-law, the train bride and possibly the mother and sisters of the bride. Therefore, if you are thinking of starting your own makeup artist business, you need to make your target demographic complete.
List of bridal makeup niche ideas you can specialize in
The bridal makeup artist business is a niche idea in the makeup industry, but the bridal makeup artists performing other related services like general makeup art, painting applications, etc. are also common.
The level of competition in the makeup artist industry, including the makeup industry
The competition that exists in the bridal makeup industry goes beyond the competition between bridal makeup artists in your area; You are expected to compete with free services like regular makeup artists, makeup companies, and any other type of business that also does bridal makeup.
The truth is, no matter how competitive the industry is, if you have it, with due diligence and the right promotion of your service or business, you will always be successful in the industry. Just make sure you are creative enough and know how to reach and reach your target market.
There are several bridal cosmetics and free services companies in the United States. So, if you decide to start your own makeup artist business in the United States, you will face stiff competition.
List of famous brands in the industry
In all sectors, there are always brands that perform better or are better perceived by customers and the general public than others. Some of these brands have been around the industry for a long time, while others are best known for the way they run their business, the way they treat their customers, and the results they have achieved over the years.
These are some of the top makeup artists in the United States of America and around the world;
- mr john
- Patrick Ta
- Robin black
- Charlotte Tilbroye,
- Mario Dedivanovic
- Dubroff party
- Pat McGrath
- Joyce Bonelli
- Mila Morales
- Tom pesho
- Michael anthony
- Vincent Oquendo
- Lottie S
- Mary phillips
- Val Garland
- Khrush Achemyan
- Ariel tejada
- Bo Nelson
- Kate lee
- Dubroff party
If you want to successfully start a business and maximize your profits, you need to make sure that you get your economic and cost analysis correctly and try as best you can to adopt best practices in the industry in which you decide to start a business. business.
Wedding makeup isn’t really a green business; You will come across several wedding makeup artists as you walk around town, so if you are planning your economic analysis, you should do a thorough market research and determine the cost of renting a room to open a studio, the amount needed to buy one. set of cosmetics. and consumables, as well as the cost of a successful launch. Business.
Moreover, if you are planning to start a wedding makeup artist business, your task should not be limited to renting a studio and purchasing beauty products, you should also consider the branding strategy and how to create. a reliable customer base and business network.
Start a wedding makeup business from scratch rather than buying a franchise
If you want to start a bridal makeup business, you will have to start from scratch as you are unlikely to find a bridal makeup studio franchise. It is a company that has fairly low barriers to entry, therefore; it is open to all.
Also, starting a bridal cosmetics business from scratch is less stressful than other small businesses that require detailed planning. In the bridal cosmetics business, you just have to try and find the right people, skills, makeup kit, build business relationships and reach out to key stakeholders, then use all the marketing tools to at your disposal, especially the Internet.
Please note that most of the big successful makeup studios started from scratch and were able to build a strong business brand. Success in business requires dedication, hard work and determination.
Threats and potential challenges you will face when starting a business for a wedding makeup artist
If you decide to start your own wedding makeup artist business today. One of the main issues that you are likely to face is having well established bridal makeup studios and complementary businesses like regular makeup artists who also provide bridal makeup services. The only way to avoid this problem is to create your own market.
Some other problems and threats you are likely to face are the economic downturn; if the economy is in bad shape, bridal cosmetic services generally have a hard time welcoming new clients (brides) because people naturally postpone their wedding so they can sort out their finances. With these threats and challenges, there is nothing you can do other than make sure everything is going to be okay with you.
Getting Started With Wedding Makeup Business Legal Issues
- The best legal entity to use for this type of business
When considering starting a wedding business, the entity chosen will go a long way in determining the size of a business.
Typically, you can choose a limited liability company, a limited liability company, or even a sole proprietor for your bridal makeup business. Usually, the sole proprietorship should have been the ideal business structure for a small business specializing in bridal cosmetics, especially if you are starting out with little capital in a small area and with an exit.
But if you are intending to grow your business and have standard bridal makeup studio chains in the United States of America, choosing a sole proprietorship is not an option for you. A limited liability company, LLC, or even a general partnership will do this for you.
LLC training protects you from personal liability. If something is wrong with the business, only the money you invest in the limited liability company is at risk. Limited liability companies are simpler and more flexible to manage, and you don’t need a board of directors, shareholder meetings or other management formalities.
Here are some of the factors to take into account before choosing a legal entity for your wedding makeup; limitation of personal liability, ease of transfer, acceptance of new owners and investor expectations, and of course taxes.
If you take the time to research the different legal entities for your bridal makeup, be able to franchise and open standard makeup studios across the United States of America, you agree that a limited part of the company is responsible; LLC is the most appropriate. You can start this type of business as a Limited Liability Company (LLC) and in the future turn it into a “C” corporation or an “S” corporation, especially if you are planning to go public.
Switching to a “C” or “S” company will give you the opportunity to grow your business to compete with the major players in the industry; you will be able to receive capital from venture capital firms, you will have a separate tax structure and you can easily transfer ownership of the business.
Eye-catching business name ideas suitable for the wedding makeup artist business
When it comes to choosing a name for your business, you have to get creative because whatever name you choose for your business will go a long way in creating a perception of what the business stands for. If you are thinking of starting your own makeup artist business, here are some catchy names you can choose from;
- Patra Sarah® Bridal Makeup Studios, LLC
- Beauty Program ™ Wedding Makeup Studio, LLC
- Prisca Wellington® Wedding Makeup Studio, Inc
- Wedding Girl ™ Wedding Makeup Studio, Inc.
- Shades of Beauty ™, Bridal Makeup, Inc.
- Brown Gal ™, Bridal Makeup, Inc.
- Lurie Clackson © Makeup Makeup Makeistry Artistry, Inc.
- Angel’s Tone® Wedding Makeup Studio, LLC
- Kattie ™ Mobile Makeup Studios, Inc.
- Queen Estee © Bridal Makeup Artist, Inc.
In the United States and most countries around the world, you cannot run a business without some of the basic insurance policies required for the industry you want to work in. Therefore, it is important to budget for insurance and perhaps consult an insurance broker to help you choose the most suitable insurance policies for your business.
Here are some of the basic insurance policies that you should consider when buying if you are looking to start your own bridal cosmetics business in the United States of America;
- General insurance
- Medical / health insurance
- Liability insurance
- Workers compensation
- General disability insurance
- Group insurance for business owners
Protection of intellectual property / registered trademark
If you are planning to start your own bridal cosmetics business, you generally will not need to apply for IP. property / trademark protection because you can conduct business successfully without having any reason to challenge anyone in court for illegal use of your company’s intellectual property.
But if you just want to protect your company logo and other documents or software of your own, or even jingles and multimedia production concepts, you can access the Le file for intellectual property protection. If you want to register your trademark, you must begin the process by filing an application with the USPTO. Final approval of your trademark is subject to legal review as required by the USPTO.
Do i need professional certification to run a wedding makeup business?
If you only want to do bridal cosmetics, you don’t need professional certifications to run the business, but if you want to deal with standard bridal makeup that will employ employees, you need certifications. to stay ahead of your competition.
The truth is, if you want to make an impact in the industry, you must strive to achieve all the certifications in your area of specialization. The certification validates your competence and shows that you are highly qualified, engaged in your career and up to date in the market.
Here are some of the certifications that you can use to achieve your goal if you want to run your own wedding makeup artist;
- Advanced diploma in makeup and nails specialist, CPD IAO certified
- makeup artist certification
Note that you can successfully run a small bridal cosmetics studio in the United States without the need to acquire professional certifications and business licenses if you have sufficient experience in the industry.
List of legal documents required to run a wedding makeup business
It is a fact that you cannot conduct business successfully in the United States without proper documentation. If you do, it won’t be long before the long arm of the law catches up with you. Here are some of the basic legal documents you need to have in place if you want to legally run your own bridal cosmetics business in the United States of America. ;
- Registration certificate
- Business license
- Taxpayer ID / Taxpayer ID
- Medical examination certificate
- Copy of the service license and / or recent audit report
- Business plan
- Employee Handbook
- Employment contract (letters with proposals)
- Operating Agreement for LLC
- Insurance policy
- Company charter
- Memorandum of Understanding (MoU)
- Construction license
- Franchise or brand license (optional)
Fund your wedding makeup artist business
Starting a makeup artist business can be profitable, especially if you choose to start small by setting up a mobile business. Securing a standard, well-located studio and purchasing beauty products are some of what will require a significant chunk of your start-up capital.
When it comes to business financing, the first thing to consider is writing a good business plan. If you have a good, realistic business plan document, you might not have to work hard before convincing your bank, investors, and friends to invest in your business.
Here are some of the options you can explore when looking for start-up capital for your wedding makeup business;
- collect money from personal savings and sell personal stocks and property
- raise funds from investors and business partners
- Sell shares to interested investors
- Apply for a loan from your bank
- Submit your business idea and apply for business grants and seed funding from donor organizations and angel investors
- Source of loans on favorable terms from your family and friends.
Choosing a suitable location for a wedding makeup business
When it comes to choosing a location for your bridal makeup business, the rule of thumb is that you need to be guided for bridal makeup and easy access to bridal makeup supplies. Of course, if you can manage to find a central place for your bridal makeup, it will help people find your studio.
It’s important to note that a well-located business center doesn’t come cheap, so you should be able to set aside enough leasing / rental funds within your budget. You can speak to a business consultant or real estate agent who fully understands the city in which you are going to start your business.
Most importantly, before deciding on a location for your wedding makeup studio business, be sure to do a thorough feasibility study and market research first. It cannot be excluded that you will come across a similar business that will simply close the store in the place where you want to open yours.
Here are some of the key factors to consider before choosing a location for your business wedding makeup studio;
- Location demographics
- Request bridal makeup services at this location
- Purchasing power of the location of residents
- Location availability
- The number of bridal cosmetics manufacturing companies at this location
- Local community / state laws and regulations
- Traffic, parking and security, etc.
Starting a Bridal Makeup Business, Technical Data and Workforce Details
You don’t need to start this business very much, but you will definitely need cosmetics. You can visit the malls in your city to find the full kit, or better yet, browse online stores. You are probably going to have one around you at an affordable price. In addition, you will need computers / laptops, internet equipment, telephone and studio furniture (chairs, tables and shelves) etc., all of which can be used fairly.
When it comes to renting or outright buying a studio to use as a base of operations, the choice depends on your financial situation, but the truth is, to be on the safe side it is advisable to start with a rental. / short-term rental during a trial of the company on site. … If all goes according to plan, you take a long term lease or a full purchase of the property.
When it comes to hiring employees, you should plan to hire a knowledgeable CEO (you can take on this role), administrator and HR manager, studio manager, makeup artist, sales professional and marketing, an accountant and clerks. On average, you will need at least 5-10 key employees to run a typical wedding makeup business.
The business service process associated with the business of the wedding makeup artist
The business process involved in the bridal makeup industry is highly dependent on the individual makeup artists. Most wedding makeup artists work from home and have a solo show. They go to wedding venues with their search directory for wedding makeup. Once they make business deals, they charge you for an hour and cost around $ 100 an hour.
It is important to specify that the bridal cosmetics sector can decide to improvise or adopt any commercial process and any structure guaranteeing efficiency and flexibility; the above business process is not built in stone.
Starting a bridal makeup business. Marketing plan
- Marketing ideas and strategies
Generally, running a business requires being proactive when it comes to marketing your products or services. If you decide to start a bridal cosmetics business, you need to employ strategies that will help you attract customers, otherwise you will probably have a hard time with the business as there are some well-known brands that determine the direction of the commercial market. .
Nowadays, businesses realize the power of the Internet and that is why they will do their best to maximize the Internet to promote their services. Here are some ideas and marketing strategies that you can use for your wedding makeup business;
- Introduce your wedding makeup artist business by sending cover letters along with your brochure to wedding planners, event planners, and other key stakeholders in the city where your studio is located.
- Advertise online on blogs and forums, as well as social media such as Twitter, Facebook, YouTube, LinkedIn, and Instagram to get your point across.
- Print flyers and business cards and leave them strategically in offices, schools, sports facilities, libraries, public buildings and train stations, etc. the number of impressions positively affects your customers
- Use attractive manual invoicing to raise awareness
- Create a basic website for your business to have an online presence
- Join trade associations for strict trends and advice
- List your business on yellow ad pages (local directories)
- Encourage the use of word of mouth marketing (referrals)
Factors to Help You Get the Right Product Price
One of the key factors that will help you to offer your bridal makeup services at the lowest prices is to purchase your supply of cosmetics directly from the manufacturers in fairly large quantities. The truth is, the more products you buy directly from the manufacturers, the cheaper you get.
Another strategy to help you provide your services at the right price is to downsize. operating costs to a minimum and focus your efforts on marketing and promoting your brand. Besides helping you save on costs, this strategy will also help you get the right price for your services.
Possible competitive strategies to win over your competitors
If you are in the bridal makeup business, it is recommended that you use effective bridal makeup supplies and make sure that you consider feedback from your customers who are happy with your service.
Another possible competitive strategy to beat the competition in this particular industry is to build a reliable customer base and business network. Also make sure that your organization is well positioned, that key members of your team are highly qualified, and that your job can compete favorably with some of the best in the industry.
Possible ways to increase the number of customers Retention
When it comes to business, no matter what industry you decide to pitch your tent in, one of the easiest ways to increase customer loyalty and possibly attract new customers is to get results and satisfaction. If your customers are happy with your products and services, they are unlikely to be able to find other service or product providers.
While you can continue to provide different styles of bridal makeup services to your clients and clients, the service delivery is top notch so that you don’t have to do all you can to keep loyal customers.
To achieve this goal, you need to track progress, results, or results in order to improve them quickly as appropriate. When it comes to managing your customers and building customer loyalty, you need to buy custom CRM software.
With a personalized CRM system, you can easily keep in touch with your customers (you can quickly conduct a survey, you can submit new products and prices for them without any difficulty, you can congratulate them on their birthdays and other anniversaries, you can track their progress, you can send bulk SMS and personalized emails, and most importantly, you can easily receive information and feedback from them).
Strategies to increase your brand awareness and create a corporate identity
If you are in business and have no intention of promoting, learning more about the brand and conveying your corporate identity, then you must be prepared to accept what the company means to your business. business. One of the secrets of big business is that they are willing to spend a fortune promoting. recognize their brand and continue to convey their corporate identity as they want people to perceive it.
If you are planning to start a wedding cosmetics business, it is the development of a business outside the city that you intend to work from to become a national and international brand, then you should be ready. to spend money to promote and market your brand.
Here are the platforms you can use to boost your brand awareness and brand identity for your bridal makeup;
- place advertisements in print (beauty newspapers and magazines) and electronic media
- Sponsor relevant community events / programs
- Use on the Internet and social networks such as; Instagram, Facebook, Twitter, YouTube, Google + and more. To promote your wedding makeup business
- Install your billboards in strategic locations in the city or state
- Take part in road shows from time to time and spend time in targeted neighborhoods to learn about your wedding makeup artist business
- Distribute leaflets and flyers in targeted areas
- List your wedding makeup artist business in local directories / yellow pages
- Promote your wedding makeup artist business on your official website and apply strategies that will help drive traffic to your website.
- Place our Flexi banners in strategic locations where your wedding makeup studio is located.
- Make sure all of your employees are wearing your branded shirts and that all of your vehicles are well marked. with your company logo, etc.