Are you looking to start a cosmetics business? here is a complete guide to starting a makeup business with no money or experience
Ok, so we’ve provided you with a detailed example of a makeup business plan template. We also took it a step further by analyzing and writing a sample makeup art marketing plan backed by actionable guerrilla marketing ideas for a makeup business. In this article, we are going to go over all the requirements for starting a cosmetics business. So put on your entrepreneur hat and let’s move on.
Why start a home makeup artist business
Starting a home makeup business, especially if you have a space to use as a studio, is without a doubt one of the simplest but lucrative business ideas that can be implemented in the United States of America.
As a budding entrepreneur looking to start a makeup artist business, you need to learn the trade first and foremost. You can learn the art of makeup at beauty schools scattered across the United States and work as an intern at a well-known makeup studio or beauty spa around you.
The truth is, if you are a makeup artist and your home is easily accessible, you can easily start a makeup artist business at home. You will be amazed at the level of response you will get if you publish this service online. Plus, you can teach people how to be makeup artists at home.
If you decide to start this business, you need to make sure that you have done a thorough feasibility study and market research. This will allow you to determine if your current location has the right demographic structure for your business.
You can start your makeup artist business in a small town in the United States, and if you’re consistent and creative, it won’t be long before your brand becomes recognizable.
Home makeup artist getting started guide
- Industry overview
Makeup artists are experts at using makeup to enhance the beauty and appearance of their clients’ faces. This can be for a wedding ceremony, public or private events, photo shoots, theatrical performances, modeling, television production and for personal use at the request of the client.
The makeup industry has grown because the United States has enough cash flow to save money on services such as makeup, tanning, and other beauty and health services. As a result of this development, the demand for luxury services has increased as consumers increase their spending on discretionary goods and services.
Growth in this sector is expected to decline in 2016 as health issues soften an improving macroeconomic environment. Going forward, the industry is expected to generate more revenue through the sale of makeshift makeup bags and other products that will largely take care of financially self-sufficient consumers looking to purchase luxury.
Statistics show the U.S. cosmetics market topped the $ 900 million mark in 2011, with industry growth slowing to about -1% in the previous five years, according to a study.
Statistics At the same time, in the United States of America alone, there are approximately 39,643 registered and licensed makeup artists (working strictly from home) across the country, employing approximately 41,714 people, and the industry is gaining a huge billion dollars a year.
The industry is expected to grow by -1.9% per year in 2011 and 2016. It is important to note that no company in this industry would occupy the lion’s share of the market, since the industry is dominated exclusively by operators. .
A recent report published by IBISWORLD shows that the makeup artist industry is highly fragmented and distributed in proportion to the population of the United States. The report said that in 2015, the southeast of the country was home to the majority of industrial enterprises in any region – 29.7% of the total. Smaller stocks in New England and the Rockies are expected to be 4.4%. The south-eastern region is expected to have 29.7 percent of industrial enterprises. The region also includes the state with the most establishments, Florida, which has about 13.7% of businesses.
The report also says states like Florida are the destination for weddings. Places like Disney World are very popular for weddings, so the number of establishments exceeds the share of the population located in the area.
Even though the industry appears to be booming, there is still plenty of room. to welcome budding entrepreneurs. Some of the factors that drive entrepreneurs to start their own makeup artist business is that the business has fairly low barriers to entry and is easy to set up with relatively minimal start-up capital and labor.
The makeup artist business is very open to any budding entrepreneur who has acquired the training, skills and possibly the professional certifications necessary to start their own business from the comfort of their own home. Just make sure your home is in an easily accessible location surrounded by the right demographics, and you’ll be fine.
Beginning of commercial cosmetics market research and feasibility studies
- Demography and psychography
The demographic and psychographic makeup of those who frequent makeup artists covers all genders and ages. groups; therefore, the makeup business demographics are all encompassing.
So, if you are planning to start your own home makeup artist business, you must cover your target demographic. It should include film producers, photo studios, model agencies, business executives, celebrities, public figures, tourists and all the adults in the neighborhood.
List of makeup ideas for niche businesses you can specialize in
Starting a makeup artist business doesn’t require you to specialize in a particular niche idea, although we have quite a few areas in the industry. However, here are some of the niche ideas that a makeup artist can specialize in:
- Wedding makeup
- TV makeup staging
- Makeup for children
- Medical cosmetics
- Mobile cosmetics
- General cosmetics
Level of competition in the makeup artist industry
The competition that exists in the makeup artist industry far exceeds the competition from makeup artists in your area; You are expected to compete with free services like bridal makeup, makeup business, mobile tanning salons, and any other business that also provides makeup services. So, it would be fair to say that the competition in business is fierce.
Come to think of it, no matter how competitive the industry is, if you have done your due diligence and market your brand properly or promote your services or business, you will always be successful in the industry. ‘industry. Just make sure you are creative with your service, your home is easily accessible, and you can provide great customer service.
List of famous brands in the industry
- mr john
- Patrick Ta
- Robin black
- Charlotte Tilbroye,
- Mario Dedivanovic
- Dubroff party
- Pat McGrath
- Joyce Bonelli
- Mila Morales
- Tom pesho
- Michael anthony
- Vincent Oquendo
- Lottie S
- Mary phillips
- Val Garland
- Khrush Achemyan
- Ariel tejada
- Bo Nelson
- Kate lee
- Dubroff party
If you are looking to start a business and maximize your profits, one of the things you need to consider will be your economic and cost analysis. Starting a home makeup artist business is a sure-fire way to lower the cost of running a business because you don’t have to. pay to rent a studio because the studio is inside your house. In this regard, your main concern should be raising funds for the purchase of cosmetic accessories, as well as the cost of a successful business.
If you are considering starting a home makeup artist business, your concern should not be limited to the cost of purchasing the necessary makeup products, as well as branding and building a customer base and a reliable business network. The point is, if you are able to build a strong customer base and business network, you are likely to be maximizing your business profits whether or not you work from home.
Starting a makeup artist business from scratch vs buying a franchise
If you want to start a makeup artist business, you have to start from scratch as you are unlikely to find a makeup artist studio that is franchised. It’s a company that has fairly low barriers to entry, so it’s open to everyone except when you want to partner with cosmetics companies that support startups.
In addition to starting a business of makeup artists from your home. Less Stressful Than Other Small Businesses – With your makeup artist business, you just need to try as much as possible to make sure your home is properly positioned and protected, you have excellent makeup artist skills, and you can communicate with them. main players in the industry.
Note that most successful celebrity makeup artists started from scratch and managed to build a solid business brand. Success in business requires dedication, hard work and determination.
Threats and potential challenges you will face when starting a makeup artist business
If you decide to go into your own home makeup artist business, one of the main challenges you are likely to face will be having well-established makeup studios as well as free services such as mobile tanning salons. , bridal makeup artists and any other business. which also deal with cosmetics. The only way to avoid this problem is to create your own market.
Some other problems and threats you are likely to face are the economic downturn; if the economy is in bad shape, this business usually has a hard time welcoming new customers as people will want to make their own cosmetics rather than hiring a professional. In addition, adverse government policies can also hamper the growth of your cosmetics business, especially since people are unable to run their businesses from home.
Creation of a legal file for a makeup artist
- The best legal entity to use in this type of business
If you are considering starting a home makeup artist business, the entity you choose will determine the size of the business.
You can freely choose a limited liability company, limited liability company or even sole proprietorship for your makeup artist business. Usually, the sole proprietorship should have been the ideal business structure for a small makeup artist business, especially if you’re starting out with little start-up capital in a small area. But if you intend to grow your business, choosing a sole proprietorship is not an option for you. A limited liability company, LLC, or even a general partnership will reduce it for you.
LLC training protects you from personal liability. If something goes wrong with the business, only the money you invest in the limited liability company is at risk. This is not the case for sole proprietorships and partnerships. Limited liability companies are simpler and more flexible to operate, and you do not need a board of directors, shareholders’ meetings or other management formalities.
If you decide to upgrade your makeup artist business to C or S corporation, you will have the opportunity to grow your business to compete with the major players in the industry; you will be able to receive capital from venture capital firms, you will have a separate tax structure and you can easily transfer ownership of the business.
Attractive business name ideas suitable for makeup artists
When it comes to choosing a name for your business, you need to be creative because whatever name you choose for your business will go a long way in creating a perception of what the business stands for. If you are planning to start your own makeup artist business, here are some catchy names you can choose from:
- Inglewood Community® Makeup Artist Studios, LLC
- Sandra Bach ™ Makeup Artist Studios, LLC
- Next Door® Makeup Studio, Inc.
- Makeup Studio Santa Fe Community ™, Inc.
- Makeup artist Sharon Brownie ™. Studio, Inc.
- Home Alone ™ Makeup Studio, Inc.
- Face Lift © Artistry Home Makeup, Inc.
- Ageless Look® Makeup Studio, LLC
- Rainbow ™ Home Makeup Studio, Inc.
- Chavonne Williams © Home Makeup Artist Studio, Inc.
If you want to start a business in the United States from your home, you cannot work without some of the basic insurance policies required for the industry in which you want to work. Therefore, it is important to budget for insurance and perhaps consult an insurance broker to help you choose the most suitable insurance policies for your makeup artist business.
Here are some basic insurance coverages that you should consider purchasing if you want to start your own home makeup artist business in the United States of America;
- General insurance
- Health / medical insurance
- Liability insurance
- Workers compensation
- General disability insurance costs
- Group insurance for business owners
Protection of intellectual property / registered trademark
If you are planning to start your own home makeup artist business, you generally will not need to seek IP / Trademark protection. This is because you can successfully run your business without having any reason to challenge anyone in court for illegal use of your intellectual property.
But if you just want to protect your company logo and other documents or software of your own, or even media playback and playback concepts, you can apply for intellectual property protection. If you want to register your trademark, you must initiate the process by filing an application with the USPTO.
Do you need professional certification to run a makeup artist business?
If you just want to run a small home makeup artist business, you don’t need professional certifications, but if you want to run a standard makeup studio from your home, your business that you hope to grow and franchise and work for. great people in the entertainment industry then you will need some form of certificate.
The truth is, if you want to make an impact in the industry, you have to work towards getting all the required certifications in your area of specialization. Certification validates your skills and shows that you are highly qualified, engaged in your career and up to date in a competitive market. Here are some of the certifications you can aspire to if you want to work as your own makeup artist;
- Advanced Diploma in Makeup and Nails CPD IAO Approve Certificate
- Make-up artist certificate
Note that you can successfully run a small-scale makeup artist studio from your home in the United States without needing to acquire professional certifications if you have sufficient professional experience. …
List of legal documents you need to run a home makeup business
It is a fact that you cannot successfully run a business in the United States without the proper paperwork. If you do, it won’t be long before the long branch of the law catches up with you.
- Registration certificate
- Business license
- Tax identification number / Tax identification number
- Medical examination certificate
- Copy of the technical support center license and / or recent inspection report
- Business plan
- Employee Handbook
- Employment contract (letters with proposals)
- Operating Agreement for LLC
- Insurance policy
- Company charter
- Memorandum of Understanding (MoU))
- Construction license
- Franchise or brand license (optional)
Fund a makeup artist business
It is important to note that starting a home makeup artist business is relatively inexpensive. You would successfully eliminate the cost of renting or renting a studio, which can be expensive and naturally consume most of your startup capital. You are expected to spend money just to build a home makeup studio and buy beauty products.
When it comes to business financing, the first thing to consider is writing a good business plan. and your friends to invest in your business. Here are some options you can explore when looking for start-up capital for your makeup artist business;
- Source of loans on favorable terms from your family and friends.
Choosing the right location for your makeup artist business
The fact that you are about to start your home makeup artist business means that your home should be in a good location, easily accessible, and should be able to obtain permits to use it as a commercial facility, especially if you want to display signs outside the establishment.
Here are some of the key factors to consider before starting your home makeup studio;
- Demographics of your home’s location
- The demand for makeup services, where is your home
- The purchasing power of the inhabitants of the place
- Accessibility of your home
- Number of makeup companies and outfits Basic services at the location of your home
- Local community / state laws and regulations
- Traffic, parking and security.
Start a makeup artist business. Technical details and job information
This type of business does not require any special equipment, but you would definitely need some beauty products to start your business. Some of the work tools and supplies you will need are: brushes, towel, powder, mascara, colored wrapper, disposable bowl, apron and shower caps, etc.
You can visit shopping malls or beauty salons in your city. source these supplies or better yet check online stores. Additionally, you will need a computer, internet equipment, telephone, and studio furniture (chairs, tables, and shelves), all of which can be used as a living room.
Commercial service process involved in professional makeup artists
The business process involved in the makeup artist business is highly dependent on the individual makeup artists. Most makeup artists work from home and put on one-person shows. They go to places with their makeup kits and search the catalog for deals. Once they make a business deal, they charge an hourly fee and their pay is around $ 100 an hour.
The standard makeup artist business usually has a studio and also provides other free services such as a solarium. They sign cosmetic contracts with television companies, film producers, model companies, photo studios, celebrities, wedding planners and event planners, especially those involved in concerts.
Once they have made contracts, they place their employees and complete tasks. It is important to clarify that a makeup artist working from home can choose to improvise or adopt any process and business structure that guarantees efficiency and flexibility.
Starting a makeup artist business marketing plan
- Marketing ideas and strategies
To run a business, you need to be proactive in marketing your products or services. If you decide to start a makeup artist business, you need to use strategies that will help you attract clients, otherwise you will be more likely to struggle with the business as there are some well-known brands that set the direction of the market for the company.
Nowadays, businesses are aware of the power of the Internet and that is why they will do their best to maximize the Internet to promote their services. In other words, a greater percentage of your marketing efforts will go to internet users.
Here are some ideas and marketing strategies you can use for your makeup artist business;
- Introduce your makeup artist business by sending cover letters along with your brochure to a TV broadcaster, film producers, fashion companies, photo studios, celebrities, wedding planners, event planners and designers. other key stakeholders throughout the city where your makeup studio is located.
- Online advertising on blogs and forums, as well as social media platforms such as Twitter, Facebook, YouTube, LinkedIn and Instagram to get your message across
- Print flyers and business cards and place them strategically in offices, public buildings and train stations, etc.
- Give all your customers a great customer experience for the first time
- Use attractive invoices to raise awareness and guide your institution
- Create a basic website for your business so that you only give your business presence
- Direct marketing of your products.
- Specify the discount days for your customers
- List your business on the yellow pages (in local directories)
Factors to help you get the right price
One of the key factors that will help you to offer your makeup services at minimal cost is to purchase makeup products directly from the manufacturers in fairly large quantities. The truth is, the more products you buy direct from manufacturers, the less likely you are to buy them.
Another strategy to help you provide your services at the right price is to downsize. minimum operating costs, focus your efforts on marketing and promoting your brand
Strategies to increase your brand awareness and build your corporate identity
If you are in business and do not intend to build brand awareness and convey your corporate identity, you must be prepared to accept what the company means to your business. One of the secrets of great companies is that they are willing to spend a fortune to increase their brand awareness and continue to convey their corporate identity the way they want people to see it.
If you are intending to start a makeup artist business to grow a business outside of the city you intend to work in to become a national and international brand by opening makeup artist studio networks and selling a franchise , you must be prepared to spend the money to promote and advertise your brand.
Here are the platforms you can use to build brand awareness and brand identity for your makeup artist business;
- Advertise on print (beauty newspapers and magazines) and electronic media platforms.
- Use online resources and social networks such as; Instagram, Facebook, Twitter, YouTube, Google + and more. To promote your makeup artist business
- Distribute flyers and flyers to targeted areas
- List your makeup artist business in local directories / yellow pages
- Promote your makeup artist business on your official website and implement strategies that will help drive traffic to your site.
- Make sure that all of your employees wear your branded shirts and that all of your vehicles carry your company logo.
Build a business network for your makeup artist business
To successfully run a home cosmetics manufacturing business, you need to establish good business relationship with the city wholesale cosmetics suppliers.
You also need to build business networks with TV companies, film producers, model companies, photo studios, celebrities, wedding planners, event planners, and organizers. They are in the best position to give you makeup contracts. Depending on your agreement with them, you may be required to pay certain fees or commissions.