Module 4 -: This is part 4 of a series I started a few days ago titled: How To Blog For Free And Make Money .
The dream of every Nigerian blogger is to become an authority in whatever niche they choose and end up making a decent profit from their blog at the end of the day. Well, that’s a good goal; and realistic.
However, it takes a lot of time and effort to become an authoritative authority in your niche. People won’t trust you overnight. You have to build that trust and that credibility over time. And once you have achieved that, making money with your audience becomes very easy.
Now how do you position yourself as the Nigerian authority in your niche ? Here are five tips to achieve this:
How to Position Yourself as an Authority in Your Niche
1. Consistently add value to the offer
There are only two types of valuable information that people search the Internet for: entertainment and educational information.
Those looking for entertaining information need blog posts that can really wow them and keep them updated. And those looking for educational information need valuable blog posts that provide hard facts and details that answer their burning questions and solve their problems.
If you really want to gain attention and build trust on the internet, you need to consistently offer one or both types of information. This will get people to follow you religiously and see you as a credible expert and authority in your niche.
However, you have to remember that your content – regardless of its value – should be provided free of charge for a long time. This is the only way to build confidence over time. People only buy from people they know or trust.
2. Be useful and interactive
No matter how accurate or valuable the information you share on your blog is, blog readers will always have questions. And they will always ask you for help in many other ways.
To become an authoritative authority in your niche, you need to help anyone who needs your help. Respond to comments on your blogs and reply to emails from your readers. And be prepared to offer any further help your readers might ask for. This will make them even more loyal to your blog.
Most Nigerian bloggers don’t respond to comments on their blogs which is pretty silly. While you don’t need to respond to all comments ( many really don’t need to respond ), still respond to those that are questions or requests. This way your readers will feel more interested in interacting with your blog, which will make your blog bigger in the long run.
3. Be practical and transparent
People like bloggers who offer practical advice and are transparent. Don’t hide information you think is valuable. Put it all out and people will love and trust you more. Also be honest with the information you share on your blog. People already know that you are human and that you are not perfect. Therefore, do not hesitate to share not only your successes but also your mistakes.
However, you should also keep in mind that there are ethical and unethical aspects of blogging; only share ethical information. Adopt ethical blog marketing strategies and be ethical in your dealings with your readers. This is the only way to build confidence and regain peace of mind.
4. Promote your blog to hell
At first, no one knows your blog. The saying “ Build and they will come” had to do with the past in the early days of blogging. Now, you have to spend a lot of time promoting your blog if you really want to get noticed, and since visitors will never come naturally to your blog, you should actively seek them out by actively promoting and promoting your blog.
Even if you have invaluable or highly engaging content, you won’t generate traffic if no one knows your blog exists. And the only way to let people know it exists is to sell it using various strategies.
There are many ways to promote your blog – from simple to complex, free to expensive, and those that bring instant results. those that bring lasting results.
You can start by posting some amazing and valuable guest posts on reputable blogs in your niche. Since you will be allowed to submit your blog in an author bio, readers who find your article interesting will visit your blog with curiosity. And it’s a smart way to steal visitors from other blogs in your niche.
Another smart way to promote your blog is to visit online forums that are frequently visited by your target audience, create valuable articles and discussions, and carefully advertise your blog in the signature area. Over time, you will attract more and more visitors from these forums to your blog.
Social media is another effective way to promote blogging. Create profiles for your blog on all the major social media platforms and start posting shareable updates that will ultimately lead people to your blog. Post guest articles on authoritative blogs in your niche to attract readership for your content. And accept paid marketing strategies if you can accept them.
Another great blog promotion strategy is paid advertising. Promote your blog with Google Adwords and Facebook Ads and your investment will pay off in the long run.
5. Be unique
To become an authority in your niche, you need to have your own voice. And your blogs should have a unique touch that sets them apart from the rest. Whatever niche you are in, there’s a good chance that there are blogs in that niche already.
People won’t take you seriously if you post the same old content that they’ve read on hundreds of other blogs. And if your blog is no different from the other blogs they follow, they won’t have a compelling reason to promote your blogs. If you start a blog with the aim of rephrasing the same old content that people have read over and over again, no one will find your blog interesting.
To really improve your chances of success, you need to give people a good reason to visit your new blog rather than others. And you need to add a unique touch to your content and all other aspects of your blog to make it stand out from the crowd. Let your personality shine through in your messages. And make your blog look professional and unique. It will help you become an authority in your niche.
People need new advice, new ideas, new tips, new opinions, new voices, new ideas, new products, etc. If you can bring something interesting new to the table, people will strictly follow your blog and you will be a successful blogger in no time.
How to become the number one blogger in your niche in 3 years
It took Linda Ikeji about four years of consistent blogging to rise to the top of the blogging game in Nigeria. This is proof enough that you cannot become a successful blogger overnight.
If someone tells you that all you need to be a blogger is to start a simple blog on a free platform ( like Blogger). or WordPress ) and post regularly over the course of a few days or weeks, then you are greatly misinformed! It takes a lot more to become a successful blogger.
Now you don’t have to blog for four years to be successful. Nowadays there is a lot of information, resources, and tools that can help you achieve this dream in a much shorter period of time. And you too can achieve the same.
Becoming the number one blogger in Nigeria in three years is quite possible. But it will take a lot of time, energy, effort and money to achieve this goal. And you have to know exactly how to play your cards correctly. Here are five tips to help you become Nigeria’s most successful blogger in three years:
a. Choose the right niche
Your first step in becoming a successful blogger is choosing the right niche for your blog. Your niche, if you’re new to it, is the topic or area you’ll focus on for your blog. There are many factors to consider when choosing a niche for your blog.
Your niche should be what you are passionate about. If you are not passionate about what you are blogging about, you will soon lose interest, especially when you start to deal with the tough issues that new bloggers usually complain about like low traffic, competition, etc. . Passion is what keeps you going through these trials until you start to see positive results.
Additionally, your niche must be in demand. In other words, the topic you choose must be interesting or desperately interested in a large number of Nigerians. Examples of hot topics that Nigerians are actively discussing at the moment on the internet include entertainment and celebrity news and news, football news and news, how to make money online, how easy to travel abroad, etc.
Finally, your niche must be profitable. In other words, the topic you choose must be able to attract either an audience willing to pay for the information and other products that you offer, or a significant number of advertisers. This is the only way to make huge profits in the long run.
b. To be coherent
Consistency is one of the main reasons for the success of most six-figure bloggers. Successful Nigerian bloggers such as Linda Ikeji, Chude Gideonwo and Uche Pedro are posting new and exciting articles every day.
Being consistent helps keep readers glued to your blog. This lets them know when to expect your new blog posts. And it allows them to see you as an expert – because it is generally considered that this is the only expert who can consistently collect volumes of information on a subject, without exhausting ideas.
How to get people, especially Nigerians, to get addicted to your blog
The hardest thing to find on the Internet is people’s attention. People have too many thoughts and too many things that need their attention.
Worse yet, the internet is full of thousands of blogs offering the same kind of information that you offer on your blog, which is why your blog attracts few visitors, and when that happens, few people who stumble upon your blog do. never do. are not returned. Only a few things can bother a blogger in such a situation.
Whenever you wonder why your blog gets miserable traffic, chances are you are also wondering why blogs like Linda Ikejis Blog, Bella Naya and other popular Nigerian blogs attract huge amounts of traffic every day. You wonder why so many Nigerians find their day incomplete without visiting these blogs. And you wonder if your blog will ever be able to reach this level.
The truth is, your blog can also attract repeat visits from Nigerians. In fact, you can make Nigerians addicted to your blog as well. Here are five tips that can help you achieve that goal:
1. Be more fun
If there is something that separates Linda Ikegis’ blog from the rest; it must be funny what she types in her blog posts. Most of his articles, while short, are creatively presented that the reader is updated after reading them. You laugh or respond in some other interesting way. And that’s why his blog is so addicting.
So you need to present the information to your readers in a way that they find interesting. Nigerians, like other internet users, have a very short attention span, so you should keep your posts as short as possible, except when detailed explanation is needed.
And you have to write clearly and simply so that everyone can understand, no one is interested in good grammar. If you are loaded with words like dizzy, gestures, waves, etc., it is best to save them for your PhD thesis; they don’t work on the internet, but they keep people away from your blog.
2. Adapt your information to Nigerians
Why would Nigerians visit your tech blog when there are blogs like Engadget, Techradar, and Techcrunch? Why would they visit your health blog when there are online health resources like WebMD, Medline, and Clinic Mayo ?
You need to give Nigerians a good reason to visit your blog, not the authoritative and authoritative ones. blogs and sites in your niche. And no reason could be stronger than having content aimed specifically at Nigerians.
For example, if WebMD publishes an article about foods that can help with weight loss, most of the foods on this list will either be unavailable or unusual in Nigeria. And none of the common food products in our country would be on this list. Therefore, sometimes such websites may not be of use to Nigerians.
However, a health blog listing Nigerian foods that promote weight loss will attract more Nigerians looking to lose weight. Why? Because such a blog serves them, understands their environment and speaks their language.
3.Update frequently and regularly
Another reason blogs like Linda Ikejis’ Blog, Bella Naya, and other popular Nigerian blogs are so successful is that they are updated daily. Visitors to these blogs know that they will always find something new every day, so they check it out every day.
Now you don’t have to post something new every day. However, keep your post interval close. Every two or three days everything is in order. But more important; to be coherent. If you post new articles on Mondays, Wednesdays, and Fridays, stick to this schedule so that your visitors get used to viewing your blog these days. If you blog at unpredictable and inconsistent intervals, your blog will not attract loyal followers.