Want to sell your groceries fast? here is a detailed example of a bakery marketing plan template to help you attract and retain customers.
Ok, so we’ve covered all the requirements for starting a bakery, we’ve also taken it a step further by providing a detailed example of a bakery business plan template. In this article, we will analyze and write an example bakery marketing plan backed by actionable guerrilla marketing ideas for bakery businesses. So put your marketing limit and let’s go.
Bakery Marketing Plan Template Example
- Current situation of our baking activity
When we recently launched Top Taste Confectionaries® bakery, everyone thought we bit more than we could chew. This was due to the fact that we started the mega-trip. Thus, our baking activity has been in operation for four and a half months. It is true that each company must pay its contributions while going through the various stages of the start-up.
So we are now at this stage. However, so far all is well; we conduct our day-to-day activities in the best possible conditions and one of our strengths is the fact that our customers are drawn to our brick and mortar structure.
Our range of breads is made with the best ingredients and recipes. We also dare to say that our employees were very well trained to produce only the best at all times. All licenses and permits required by Michigan state and local authorities have been obtained. In addition, we do not operate our business from leased assets; In fact, we have our own equipment, which we were able to taste to meet the standard that we set out in our business plan.
- Our products and services
At Top Taste Confectioneries®, we process all types of baked goods; Assortment of breads for cakes and snacks, etc. bread straight out of the oven.
As part of our strategy to create multiple sources of income in line with our main business concept, we will launch a consulting service and a standard government approved bakery school where we intend to produce bakers from First Order who will become our Ambassador to the United States of America and Canada. Some of our products and services are:
- Flour bread
- Wheat bread
- fruit bread
- scottish egg
- meat pie
- Consulting services
Being part of the 5 largest bakery companies in the United States before our 5 th anniversary.
- Our mission statement
Create a bakery business that meets the needs of all of our customers and potential customers in the regions / cities where we have our outlets.
- Our marketing objectives
Our goal, like many bakery businesses, is to maximize profits; That is why we are working tirelessly to ensure that we achieve our goals. Like other bakery brands in town and around the world, we believe that our products in front of people are one of the reasons they want to buy our bread and snacks in the first place. So, with the help of an experienced business consultant, we were able to develop various marketing plans that will help promote our products.
Some of our marketing goals are:
- To make our baked goods different, Uno has been selected from every Michigan house.
- We want our bread and pastries to be available in all Michigan outlets.
- sell over 500 loaves of bread a day.
- Deliberately increase our customer base by 50% over the next 5 years and then by 25% per year.
- Increase all milestones achieved by 50% over the next 5 years, then 25% per year.
- Obligation to generate a minimum income of $ 600,000 during the first 12 months of employment
- Have 10 retail outlets within the first 12 months of operation.
We strive to achieve the following results through our marketing efforts:
- We aim for sustainable growth with an annual sales growth rate of 25%
- Make sure that all breads and snacks that leave our stable are produced under strict clean and hygienic supervision.
- We intend to attract an avalanche of consumers to and from Michigan.
- To eliminate hunger, we always make our bread available.
Our marketing budget
We know the baking industry really demands that marketing plans be followed carefully so things can fall into place. This is why the business plan that we have developed from the very beginning is very useful. We therefore do not hesitate to turn to him for our marketing model.
We have decided to put some money aside to meet our marketing goals. Part of our marketing goal is to have around $ 60,000 between our first few years of operation, and thereafter we intend to channel 15-25% of our annual revenue towards marketing our custodial business. of children.
Bakery Marketing Plan – MARKET ANALYSIS
- Our target market
Companies that have failed in some cases have also failed to identify who and who might need their products and services. This is one of the main reasons why it is important to know who our target market is: the bakery is such that it is good for everyone, as long as everyone consumes bread. As a result, we will focus on everyone – young and old.
Here is a list of our target market; the people and organizations for which our activity is intended:
- michigan men
- Michigan women
- Michigan kids
- Michigan Households
- Offices and commercial enterprises in general
- Super mobile people
- Families (at home)
- Schools (boarding house and campus, etc.)
- Shopping centers
- Wedding ceremony
- Event organizers
- Sports centers
- Corporate organizations
- Budding entrepreneurs (those who want to learn to cook)
Bakery Marketing Plan – SWOT Analysis
Due to the pursuit of excellence in the baking industry, we were able to bring in some of the best business consultants in Orlando, Florida to review our business concept, and together we were able to review from critically access business insights and ourselves to make sure we have everything you need to run a standard bakery business.
In view of this, we were able to assess our strengths, weaknesses, capabilities and the threats we are likely to face in Florida and even the United States of America as a whole. Here’s a look at what we got from the SWOT analysis performed critically for Top Taste ™ Confectionery;
Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state-of-the-art machinery and equipment, thanks to which we can meet the demand for products, even if the demand has tripled or if we have had a large order to fulfill, as well as the delivery time.
Another factor that matters to our advantage is the expertise of our main executive offices; She has significant experience in the industry as well as a good enough academic qualification to match the experience that has made her one of the best pilots in the United States of America. We are aware that providing consultancy services and running a standard and accredited bakery institute will definitely be a positive thing for us.
The fact that we are opening a bakery in a city with other bakeries can be a challenge for us as we step into an already busy bakery in Orlando, Florida, in fact, the location we choose may be our weakness. However, we plan to start with a big bang. We know that through this we can create a positive impression and have the right management when it comes to building on the momentum already gained.
The possibilities open to us are endless. Lots of people eat bread, cakes and snacks every day, and everything we are going to do to get them our products has already been spent. Many people may want to learn to cook; as a result, they can easily find our government approved bakery institute which is ideal for this purpose.
The threat we may face is that we are competing with existing bakeries in Orlando, Florida, and there are other entrepreneurs who are likely looking to open similar businesses in the same location that we plan to launch. Of course, we see that they are going to compete with us to conquer the available market. Another threat we may face is in the realm of public policy.
- Our competitive advantage
It’s hardly a city in the United States and maybe other parts of the world that doesn’t have at least one bakery. People eat bread, cakes, and snacks in all parts of the world, and therefore many people are already operating their own bakeries. We don’t know the standard bakeries in Orlando, Florida, but that won’t stop us from moving forward with our own bakery business.
Top Taste pastry chefs have several factors that are considered positive for us; our competitive advantage in the market. One of our competitive advantages is that we are one of the few baking companies that not only sell bread, cakes and snacks, but also operate a government approved baking school that employs professional bakers and sends them to create their own bakery. doing business or managing their home.
The fact that we offer consultation services in line with what we do gives us an edge over other bakery companies in the United States of America. We believe that if we get it right from the start, it will probably take us less time than we expected to be part of the Top 5 Bakery Companies in the entire United States of America.
Bakery Marketing Plan – SALES AND MARKETING STRATEGY
- Source of income
Cash flow is a lifeline for any business, which is why we have planned to make sure we have an assortment of baked goods to ensure sufficient income for the business. Undoubtedly, without turnover – income, the business will definitely shut down and shut down.
We don’t intend to build a business that will struggle to pay for its labor (overhead) and also struggle to maintain operating costs. Top Taste Confectionery aims to conquer the market with the variety of products that we have in our stable. Here are the sources we used to create Top Taste confectionery resources;
- Sale of bread, cakes and snacks (wholesale and retail)
- Offer home delivery services to our customers
- Selection, training and distribution of bakers for our customers (as part of our consultancy services)
- Managed by the government accredited State Bakery Institute in Orlando, Florida
- Provide online consulting services with our business purpose
- Sale of drinks in all our bakeries
It is important to note that our sales forecasts are based on the data collected through our feasibility studies, as well as on certain locally available hypotheses. These are sales projections based on a single bakery in Orlando, Florida.
Bread (wheat, flour, fruit bread and all types and types of bread in our barn:
- 5,000 loaves of bread per day
Snacks (sandwich, meat pie, Scottish egg, pizza, hamburger, fish pie, etc.):
- 10,000 snacks per day
- On average, over 90% of people who buy snacks are likely to also buy soft drinks
- This equates to 9,000 pet bottles / cans / plastics
Sale / Supply of cakes:
- 500 cakes per day
NB. … This forecast includes the products that we are likely to sell in our outlets and the products that we will supply to other outlets / wholesalers, who in turn will retail our products. it can be a bit difficult to place a specific amount that we are likely to get from sales. Please note that this forecast is based on the first 6 months of store openings to the general public, which means the number of sales we make could double or triple in 6 months.
- Our pricing strategy
Part of our go-to-market strategy is to use pricing to gain a significant percentage of the available market. The fact that we sell our products slightly below market prices does not in any way mean that we compromise our quality and quantity.
In fact, we have refined our strategies to ensure we are above our competition in terms of quality and quantity. The prices for our products will be the lowest anyone can get in all of Orlando, Florida and the cities where we intend to open our bakeries.
Our unique point of sale; What makes our bakery unique compared to our competitors
- Our unique selling point is that our recipe is exclusively selected.
- Our points of sale have been authorized by the required authorities.
- Our products contain natural sweetness.
- Our products are packed with nutrition
- We have a cafe where customers can eat and decide to eat their pastries.
Benefits Our customers benefit when they consume our bread
It is true that people will always need to fill their bellies. However, it is also true that what matters is being able to fill your stomach with healthy foods. This is exactly what our customers benefit from when they consume products from our bakery. We are not in business just to make money; We want to make sure our customers are getting the right foods with nutritional value. Therefore, anyone who consumes our bread is sure to add value to their health. Indeed, our recipe is composed of 100% natural ingredients.
Here is a list of what our consumers can get when they consume our products;
- Foods high in calories
- All natural ingredients that are gentle on your health.
- No harsh chemicals are added to destroy the body.
- Competitive prices
Strategic marketing alliance with our competitors in the bakery industry
Indeed, there is a huge need for an alliance with certain companies that will help us increase our sales. It is businesses and individuals who will help drive sales of our products. Some of these competitors include; hotels, restaurants, schools, as well as other places of business and businesses where their customers may want our baked goods. We believe this will definitely help support sales.
Our customer retention strategies (ways to improve our customer experience) for our bakery
We know that the competition in the bakery business is very fierce; This is why we have a lot to do to retain our customers. We have developed several customer loyalty strategies. Here are some ways in which we hope our customers will stay with us;
- Make sure we have free giveaways of the week.
- Make sure we celebrate our customers on their special days.
- Use effective customer relationship management (CRM) software to effectively manage our customers.
The possible ways in which we intend to offer incentives to our clients / clients (bonuses, discounts, etc.)
Discounts, bonuses and in general incentives are a good way to win the hearts of new and old customers. Here are some ways to offer incentives to the public.
- First of all, we will make sure that all newbies get a discount.
- Provide baked goods for guests who invite other customers. …
- We will run contests and give freebies.
- We will also make special holidays unforgettable.
After-sales or customer service of our bakery brand
One of the after-sales and customer support services we would like to have on board is the production of breads and snacks for special holidays. It’s so that we don’t go out for a single day. We know that there are people who still want to eat bread despite all the difficulties.
10 possible questions that we will ask our customers during our market research
Questions and comments are absolutely necessary in the baking business so that we can work and improve the areas that need to be updated. Here are 10 possible questions we will ask when conducting a marketing survey with our clients / clients. They include the following:
- Are you satisfied with the taste of our baked goods?
- Do you think the amount of sugar we added is good?
- What areas would you like us to improve in the future?
- What would you like to change in customer service?
- What products would you like us to present to you?
- Do you think our prices are reasonable?
- Do you agree with the packaging of our baked goods?
- If not, do you have any packaging suggestions?
- Can you? freely recommend a client?
- If not, what are the reasons?