Branding for your business is all about creating a story that resonates with the people they can relate to. It’s about building relationships.
So, assembling the parts can be time consuming and sometimes cost a lot of money.
How embarrassing it is to see so many small businesses investing time and effort to see their consequences only as the result of avoidable mistakes.
It can even happen with large companies. It’s easy to look away from the price and make mistakes.
Here are some easily avoidable mistakes that can hurt your branding efforts.
1) inconsistent branding
Your logo, keyword phrase, and the overall appearance of your ads and social media should be consistent. If you have different logos for different platforms, your branding will not be requested.
Rule 7, which means that a person has to see your ad or logo and undergo your branding seven times before it becomes instantly recognizable, which cannot happen if your branding is inconsistent.
Part of this is also being pretty aggressive and using lots of different platforms and media to market your brand and business.
2) Don’t use all your staff
Every employee of your staff should be involved in marketing. You might think that you need your marketing and sales teams to do a great job of building and maintaining your brand, but the rest of the staff should know the plan.
Let them know how the business should present itself and ask them to play their part so that in case they find themselves in the role of the customer, they know how to stay in touch.
3) ignore your metrics
Any marketing to build your brand should be able to be tracked and measured. The reduction in numbers can show you where your efforts are important and other areas for improvement.
Whether it’s traffic to your website, engaging with social media, or even just reaching out to existing customers to ask them how they perceive your brand, everyone can help.
4) not knowing your mission
Your brand is not just something that should be recognizable. It should also help you tell your story. When people see your logo, they also need to know what your business is all about.
Making sure you know your main product or service and how it helps people is easy to forget. Stopping trying to create your logo or a recognizable phrase is only half the job.
Be aware of all your platforms and make sure everyone in your organization knows what the company’s mission is.
5) refusal to work together
Using other brands can also help. Finding an uncompetitive business that shares a customer base is called affiliate marketing and is explained here.
The collaboration should be mutually beneficial, so make sure you add something to the relationship as well.