Digital marketing can be something that every business, big or small, uses to connect with thousands of potential customers online, but it is not the only marketing tool that can be used in the competitive market that we have. today. In fact, relying solely on digital marketing is a waste of great opportunities for offline customers.
For small businesses, the right offline advertising and marketing campaigns can lead to more personal relationships with (potential) customers. To make it even better, it’s easy to get started with offline branding.
1) Consistency is the key
Consistency is the magic word to keep in mind when it comes to marketing and branding. You need to be in line with the key messages you send for your brand to be associated. However, this approach is not as simple as it used to be.
Once you have an established brand, all you need to do is maintain that branding approach consistently in all of your marketing efforts. Both online and offline assets should create a similar – if not the same – feeling that customers can recognize.
If you’re trying to personalize your brand, on the other hand, you can focus on what you’ve already gotten through existing online and offline marketing efforts. How do customers see your brand now? What changes do you need to make to stay current?
2) Old school methods have become more effective
Did you know that email marketing is the most effective internet marketing tool for maximum conversions? Email marketing started life as offline direct marketing and has evolved since then. This proves that old approaches still work very well when adapted to modern challenges.
The same goes for how you should approach standalone branding. Feel free to make your own products to better promote your brand and communicate with customers. Items such as specialty T-shirts and pins that are offered as bonuses to customers or sold as merchandise are always very effective in helping you connect with customers on a more personal level.
Other offline branding opportunities have many implications. Respecting, for example, public speaking allows you, as a business owner, to increase the credibility of your brand in the industry or in the market in general.
3) Case details
Branding is always about working on the details. There is nothing about your business to be taken lightly, simply because each is a great opportunity to promote your brand. Your product packaging is part of the customer experience. How you provide after-sales service matters as much as your level of sales.
It’s these details that help shape your brand in the eyes of your customers. They are just as important as engaging local communities, running offline advertising campaigns, using outside media to advertise, and connecting with local media and stakeholders.
A bonus tip to keep in mind: you don’t have to do everything yourself. There are more than enough opportunities to cross-promote and collaborate with other brands, especially those that match your own, to broaden your reach. Communities and other stakeholders can be part of your branding too, so working with them is essential.
Keep these tips in mind, and you’ll find offline branding is just as easy and effective as digital marketing. In fact, you can gain an edge over the competition by becoming more attractive and more personal. Any marketing campaign you run will be successful if you already have a strong and trusted brand as an asset.